United Kingdom
Erling Braut Haaland is a Norwegian professional footballer who plays as a striker for Manchester City and the Norwegian national team.
Total Followers +59.6%
70.8M
Across Instagram, YouTube, TikTok
Primary Platform
65.6M followers · 93% of audience
Engagement
7.3%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $524K–$1.2M / IG post
Haaland led Norway to their first World Cup since 1998, reaching the quarterfinals before being eliminated by England. His performances throughout the tournament significantly boosted his global profile, particularly in the United States.
TIME recognised Haaland on its inaugural sports list after he topped the Premier League scoring charts with 27 goals, claiming his third Golden Boot in four seasons at Manchester City.
Haaland reached the milestone in just 111 appearances, shattering Shearer's 30-year-old record of 124 matches, during a 5–4 away win over Fulham.
Haaland and his father paid 1.3 million Norwegian kroner for a 16th-century edition of Snorri Sturluson's chronicles — a national record for a book sale in Norway — before donating the volume to his home municipality.
The nine-and-a-half-year extension locks Haaland at City until age 34, ending years of Real Madrid transfer speculation and making him the Premier League's highest-paid player.
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +24.7M +37.7% | +1.2M +40.5% | +0 +0.0% | +25.9M |
| Last 30 days | +39.8M +60.8% | +2.3M +76.6% | +0 +0.0% | +42.2M |
| Last 90 days | +40.6M +62.0% | +3.1M +101.3% | +0 +0.0% | +43.7M |
| Last 365 days | +40.6M +62.0% | +3.1M +101.3% | +0 +0.0% | +43.7M |
Daily follower snapshots from CreatorDB's longitudinal index.
Erling Braut Haaland is a Norwegian professional footballer who plays as a striker for Manchester City and the Norwegian national team. Born in Leeds to former Premier League midfielder Alfie Haaland, he came through the youth ranks in Norway before rising rapidly through Molde and Red Bull Salzburg, where his prolific scoring drew Europe-wide attention. His move to Borussia Dortmund cemented his reputation as one of the most clinical finishers in world football, and his subsequent transfer to Manchester City in 2022 marked a turning point in his public profile — a record-shattering debut Premier League season transformed him from a widely respected footballer into a genuinely global sports celebrity. His social footprint reflects that transition, with Instagram serving as his dominant platform and carrying a majority-male, predominantly 18–34 audience concentrated in English-speaking markets.
Haaland's content leans toward personality-forward moments — training glimpses, travel, and campaign integrations — rather than tactical or match-analysis material, giving his feed a broader lifestyle appeal that extends beyond committed football supporters. His long-running Nike partnership is embedded in his identity as a sportsperson, while brand work with Midea signals an appetite for non-endemic consumer electronics deals at a global scale, consistent with the reach his platform commands. Engagement rates that significantly exceed the category median for an account of his size suggest an audience that is authentically invested rather than passively accumulated. As his peak playing years continue and football expands its commercial footprint in North America — where his largest audience segment is located — Haaland is positioned to deepen cross-market brand relevance beyond his European club and national contexts.
Erling reaches an audience concentrated in United Kingdom primarily through Instagram, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. As a sport creator they map naturally to brands targeting that space. Engagement on Instagram runs around 7.3%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at Erling's tier (Mega, 70.8M combined followers, United Kingdom). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
His full name is Erling Braut Haaland — the middle name Braut comes from his family's ancestral farm in Bryne, Norway. He is universally known as Erling Haaland, but the full name appears in official club and international registrations, and his own TikTok bio uses it in full.
His father is Alfie Haaland, a Norwegian former professional footballer who played for clubs including Nottingham Forest, Leeds United, and Manchester City during the 1990s and early 2000s. Alfie also represented the Norwegian national team, making Erling a second-generation professional who grew up immersed in top-level football.
Before joining Manchester City in the summer of 2022, Haaland played for Borussia Dortmund in the Bundesliga, where he became one of the most feared forwards in European football. Prior to Dortmund he had also starred for RB Salzburg in Austria, where he first turned heads with a remarkable Champions League debut campaign.
Haaland is a Nike Football ambassador, a partnership he flags directly in his Instagram bio alongside his club and national team handles. The deal covers boots, kit, and global campaign appearances, placing him among the most prominent faces of Nike's football division worldwide.
Midea is a major Chinese home appliances manufacturer, and Haaland carries the brand across his social channels under the hashtags #midea, #simplyideal, and #worldsno1. The partnership is a global deal that leverages his enormous reach to grow Midea's recognition in markets well beyond China.
Norway's qualification struggles come down to the overall squad depth and the brutal competitiveness of European qualifying groups, not anything lacking in Haaland himself. Despite his extraordinary output for the national team — listed in his own bio as @herrelandslaget — Norway has repeatedly fallen short at the final hurdle, a situation that baffles fans who watch him dominate every club competition he enters.
In his debut Premier League campaign with Manchester City in 2022–23, Haaland scored 36 league goals, smashing the previous single-season record of 34 that had stood jointly under Andy Cole and Alan Shearer. He reached that total in just 35 appearances, a rate of scoring the English top flight had never witnessed before.
Haaland has been widely reported to wear blue-light-blocking glasses to protect his sleep quality, follow a rigorously controlled diet of specially sourced meals and filtered water, and practise meditation as part of his daily recovery routine. These habits have attracted near-constant media coverage and reinforced his public image as someone who treats physical performance like a scientific discipline.
Haaland has well over 65 million followers on Instagram, placing him firmly in the Mega tier and among the most-followed active footballers on the platform. What stands out beyond the raw scale is his engagement rate, which runs far above the typical benchmark for athletes operating at his level of fame.
Yes — Haaland maintains official accounts on Instagram, TikTok, and YouTube, with Instagram serving as his dominant platform. His YouTube channel carries vlogs, match clips, and behind-the-scenes content, while his TikTok account has earned some of the highest engagement numbers of any active professional footballer on the app.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@erling · Instagram
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