United States
Erin is a Philadelphia-based food creator and recipe developer operating under the brand Erinliveswhole, which is anchored by a companion food blog at erinliveswhole.com.
Total Followers +0.8%
617K
Across Instagram, TikTok
Primary Platform
YouTube
537K followers · 87% of audience
Engagement
2.4%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $8.1K–$19K / IG post
| Window | TikTok | Combined | ||
|---|---|---|---|---|
| Last 7 days | +2K +0.4% | +0 +0.0% | +0 +0.0% | +2K |
| Last 30 days | +5K +0.9% | +103 +0.1% | +0 +0.0% | +5K |
| Last 90 days | +7K +1.2% | +199 +0.3% | +0 +0.0% | +7K |
| Last 365 days | +7K +1.2% | +199 +0.3% | +0 +0.0% | +7K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Ultima Replenisher Health / Wellness | Long-term partnership | Long-term | — | |
| Jennie-O Food & Beverage | Sponsored content | 2026 | — |
Erin is a Philadelphia-based food creator and recipe developer operating under the brand Erinliveswhole, which is anchored by a companion food blog at erinliveswhole.com. Her content philosophy centers on real-food cooking — approachable weeknight dinners, high-protein meals, and one-pot recipes built for busy domestic life rather than aspirational dining. She built her primary following on Instagram, where she posts consistently and maintains engagement meaningfully above the category median. After becoming a mother, she expanded her content scope to include baby-led weaning, which layered a parenting dimension onto her existing food identity and strengthened her connection with women managing home cooking alongside early parenthood.
Her audience is overwhelmingly female — over nine in ten followers — and concentrates in the 25–44 age range, a demographic of home cooks and new mothers actively seeking practical meal solutions. That profile attracts grocery and family-wellness brands, reflected in partnerships with names like JENNIE-O and Ultima. TikTok functions as a secondary discovery channel, while Instagram and her recipe website together form the durable core of her reach. With a content mix that blends everyday dinner recipes, high-protein meal framing, and lifestyle glimpses of Philadelphia motherhood, Erinliveswhole occupies a well-defined niche as a relatable, health-adjacent food voice for brands targeting family-oriented women across North America.
Erinliveswhole reaches an audience concentrated in United States primarily through YouTube, and is best activated via Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Health / Wellness, Food & Beverage, a clear signal of fit for brands in those categories. Demonstrated partners include Ultima Replenisher and Jennie-O. Engagement on YouTube runs around 2.4%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of Instagram Reels and Stories and TikTok branded content lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows food content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in Health / Wellness and related categories, Erinliveswhole offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Erinliveswhole's tier (Mid, 617K combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Yes, Erin runs her own recipe blog at erinliveswhole.com, which she promotes across both her Instagram and TikTok as the central hub for her content. It's where followers can find and save the full recipes she teases on social media, making it a core part of how she operates as a food creator.
Erin is based in Philadelphia, Pennsylvania, which she lists directly in her Instagram bio. Her location occasionally shows up as part of her lifestyle content alongside her recipe posts.
Yes — Erin is a mom and regularly incorporates baby-led weaning (BLW) content into her feed, using hashtags like #blw and #babyledweaning alongside her everyday family dinner posts. Her experience feeding a young family clearly shapes the approachable, whole-ingredient angle she takes with her recipes.
Fall cooking content is a recurring theme for Erin, with hashtags like #falldinner and #fallvibes appearing consistently in her posts. She leans into seasonal ingredients and cozy dinner ideas that feel timely and practical for home cooks following along through the year.
High-protein recipes are a clear and consistent pillar of Erin's content, with #highprotein and #highproteinmeals among her most-used hashtags. She frames these not as strict diet food but as satisfying, real-food dinners that happen to pack in protein — fitting naturally with her approachable cooking philosophy.
Erin has worked with brands including Jennie-O and Ultima (Ultima Replenisher), both of which align with her real-food and healthy lifestyle niche. She discloses these partnerships clearly using #ad and brand-partner tags, keeping her sponsored content consistent with her everyday recipe posts.
One-pot meals are a signature part of Erin's recipe lineup, showing up repeatedly in her hashtags and overall content style. Her whole brand is built around making healthy cooking as frictionless as possible, and one-pot dinners are a natural expression of that for her audience of busy home cooks.
Erin uses the term 'real food' to signal that her recipes are built around whole, recognizable ingredients rather than heavily processed shortcuts or overly complicated techniques. Her approach is explicitly approachable — she wants everyday home cooks to be able to follow along without a nutrition background or specialty grocery store.
Instagram is Erin's dominant platform and where the vast majority of her audience is based, but she also posts regularly on TikTok under the same handle @erinliveswhole. Her TikTok bio links directly to erinliveswhole.com, making it a discovery channel that funnels new viewers toward her full recipe archive.
Erin's audience is overwhelmingly female, with most followers falling in the twenty-five to forty-five-plus age range — essentially home cooks managing everyday family meals who want realistic, health-conscious dinner ideas. The large majority of her followers are based in the United States, with smaller communities in Canada, the UK, and Australia.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@erinliveswhole · YouTube
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