United States
Ericnomics is the personal finance and investing brand of Eric Pan, a New York City-based creator whose channel name fuses his first name with economics — a signal of the approachable, personality-driven framing he brings to otherwise dry financial subject matter.
Total Followers +0.7%
438K
Across Instagram, TikTok
Primary Platform
338K followers · 77% of audience
Engagement
1.1%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $5.1K–$12K / IG post
| Window | TikTok | Combined | ||
|---|---|---|---|---|
| Last 7 days | +34 +0.0% | +100 +0.1% | +0 +0.0% | +134 |
| Last 30 days | +3K +0.8% | +602 +0.6% | +0 +0.0% | +3K |
| Last 90 days | +16K +4.7% | +3K +2.8% | +0 +0.0% | +19K |
| Last 365 days | +16K +4.7% | +3K +2.8% | +0 +0.0% | +19K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| OpenAI (ChatGPT) AI / Technology | Sponsored content | 2024–2025 | — | |
| Anthropic (Claude) AI / Technology | Sponsored content | 2024–2025 | — |
Ericnomics is the personal finance and investing brand of Eric Pan, a New York City-based creator whose channel name fuses his first name with economics — a signal of the approachable, personality-driven framing he brings to otherwise dry financial subject matter. Represented by Viral Nation, Pan has built a combined audience of hundreds of thousands across Instagram and TikTok by translating stock market movements, crypto trends, and personal finance fundamentals into digestible, often urgency-driven content aimed at everyday retail investors. His posting style leans into market timing commentary — framing macro developments like S&P 500 shifts and broader economic signals as actionable intelligence for the average person, supplemented by a free newsletter that extends his reach beyond social platforms.
His audience skews strongly male and concentrated in the 18-to-34 age band, reflecting the demographics of the self-directed investing wave that accelerated through the early 2020s and has remained sticky. That positioning has attracted a notable sponsor mix: partnerships with Samsung, OpenAI's ChatGPT, and Anthropic's Claude suggest brands see his audience as financially motivated and early-adopter-oriented around technology — a valuable overlap that extends his relevance beyond pure finance into the AI tools space. With TikTok engagement running meaningfully above his Instagram rate, Pan's short-form video format appears to be his sharpest growth lever, and his dual-platform presence with professional management positions him well to capture brand dollars targeting younger, financially curious American men.
Ericnomics reaches an audience concentrated in United States primarily through Instagram, and is best activated via Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward AI / Technology, a clear signal of fit for brands in those categories. Demonstrated partners include OpenAI (ChatGPT) and Anthropic (Claude). Engagement on Instagram runs around 1.1%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of Instagram Reels and Stories and TikTok branded content lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows finance content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in AI / Technology and related categories, Ericnomics offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Ericnomics's tier (Mid, 438K combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Ericnomics' real name is Eric Pan. The channel name blends his first name with "economics" to signal his personal finance educator identity. He uses the Ericnomics brand consistently across YouTube, Instagram, and TikTok.
Yes, Ericnomics identifies as a professional accountant, which distinguishes him from many self-taught finance influencers. That credential grounds his explanations of stocks, crypto, and personal finance in technical knowledge rather than just general money tips.
Yes, Ericnomics runs a newsletter he promotes as a source of free resources on personal finance and investing. He pushes sign-ups through his Instagram and TikTok bios, positioning it as a deeper layer of content beyond his short-form videos.
Ericnomics has done sponsored content with brands including NCA, Galaxy One, and Claude, all clearly tagged in his posts. His audience — overwhelmingly young adult men interested in investing — makes him a natural fit for fintech and tech-adjacent brand deals.
Ericnomics is repped by Viral Nation Talent, one of the larger influencer talent agencies in North America. Brand inquiries go through the agency via the contact email listed in his social bios.
He covers both, along with broader personal finance topics. Stocks, the S&P 500, and crypto are all regular subjects in his content, and he tends to frame them as interconnected parts of a modern investing strategy rather than treating any one in isolation.
Yes, market downturns and crash scenarios are a recurring theme in his content. He uses those moments to break down risk management, historical S&P 500 recovery patterns, and what everyday investors should actually do — rather than just react — during volatile stretches.
Ericnomics regularly connects macro political events — including election cycles — to investor sentiment and market performance. It's a content angle that translates big-picture news into practical implications for his audience of young, market-aware adults.
Ericnomics is based in New York City, which he calls out in his Instagram and TikTok bios. His NYC location gives him proximity to financial industry events and networks that feed into the depth and timeliness of his content.
Beyond YouTube — his primary platform — Ericnomics posts regularly on Instagram and TikTok. His TikTok content in particular draws noticeably strong engagement relative to his follower size there, suggesting his short-form financial explainers translate well to that format.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@ericnomics · Instagram
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