United States
Epic Gardening is a gardening media brand built by founder Kevin, based in San Diego, California, that evolved from a hydroponics-focused blog and podcast launched in the early 2010s into a multi-million subscriber YouTube presence spanning multiple platforms.
Total Followers +0.1%
9.3M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
4.1M followers · 44% of audience
Engagement
4.1%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $22K–$52K / IG post
Epic Gardening announced the acquisition of Modern Farmer, a prominent food and agriculture publisher founded in 2013, combining its gardening expertise with Modern Farmer's editorial legacy.
The acquisition of AllAboutGardening.com followed the 2023 Botanical Interests buy, further consolidating Epic Gardening's position as the dominant creator-led content-to-commerce brand in the gardening space.
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +10K +0.2% | +0 +0.0% | +0 +0.0% | +10K |
| Last 30 days | +10K +0.2% | -2402 -0.1% | +0 +0.0% | +7K |
| Last 90 days | +40K +1.0% | -8131 -0.4% | +0 +0.0% | +32K |
| Last 365 days | +40K +1.0% | -8131 -0.4% | +0 +0.0% | +32K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Birch Living Sponsorship | Sponsored content | YouTube | Dec 2025 | — |
| LMNT Ventures Sponsorship | Sponsored content | YouTube | Oct 2025 | — |
| Storyblocks Sponsorship | Sponsored content | YouTube | Sep 2025 | — |
| ARMRA Sponsorship | Sponsored content | YouTube | Mar 2025 | — |
Epic Gardening is a gardening media brand built by founder Kevin, based in San Diego, California, that evolved from a hydroponics-focused blog and podcast launched in the early 2010s into a multi-million subscriber YouTube presence spanning multiple platforms. A defining business move came when the brand acquired Botanical Interests, a well-regarded seed company — referenced directly in the Instagram bio — transforming Epic Gardening from a pure content operation into a vertically integrated gardening business with its own direct-to-consumer product line and retail distribution.
Epicgardening reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Gardening / Seeds, E-commerce / Tech, a clear signal of fit for brands in those categories. Demonstrated partners include Birch Living and LMNT Ventures. Engagement on YouTube runs around 4.3%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows gardening content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in Gardening / Seeds and related categories, Epicgardening offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Epicgardening's tier (Mega, 9.3M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Epic Gardening was founded by Kevin Espiritu, who built the brand from a gardening blog into one of the largest gardening media operations in the world. He is the primary on-camera host and has driven its expansion from written grow guides to a full multi-platform video brand with an owned seed company.
Yes — Botanical Interests is Epic Gardening's own seed brand, with the channel's Instagram bio explicitly calling it "our seeds." This acquisition transformed Epic Gardening from a pure content brand into a vertically integrated gardening company that both educates and sells the seeds it teaches people to grow.
The glass corn Epic Gardening featured is glass gem corn, a striking heirloom variety whose kernels are translucent and jewel-toned, resembling polished gemstones rather than typical yellow or white corn. It became a viral gardening topic because the results look almost too ornamental to be a real food crop.
Epic Gardening ran a video experiment buying unusual or mystery seeds from eBay and growing them out to document whatever actually sprouted. The series fits the channel's signature approach of testing unconventional growing ideas rather than recycling standard gardening advice.
Chickens and farm animals are a real part of Epic Gardening's content, pushing the channel into broader homesteading territory beyond just vegetables and flowers. One of their popular videos, titled "I thought raising chickens was easy," documents the less glamorous realities of backyard poultry keeping.
Yes — Epic Gardening spotlighted this fact in a corn-growing video: each individual silk strand is the pollen-catching extension of a single ovule, meaning it maps directly to one kernel on the cob. If that silk isn't pollinated, the corresponding kernel won't develop, which is why uneven pollination creates gaps in a harvest.
Epic Gardening operates out of San Diego, California, a location that provides a nearly year-round growing season ideal for filming consistent gardening content. The Southern California climate also lets the channel experiment with plant varieties that most U.S. home gardeners cannot grow outdoors.
Recent brand partners for Epic Gardening include LMNT, Birch Living, ARMRA, and Storyblocks, with most integrations running through YouTube. The channel is also a listed Shopify partner, reflecting the commercial side of the Epic Gardening brand beyond content creation.
Epic Gardening is active across YouTube, TikTok, and Instagram, with over three million TikTok followers in addition to its larger YouTube audience. TikTok actually delivers the highest engagement rate of the three platforms for the brand, making it a meaningful part of the overall reach.
Botanical Interests is the owned seed brand tied to Epic Gardening, referenced across the channel's social profiles as the official seed arm. The catalog covers vegetables, herbs, and flowers that align with the growing techniques and guides Epic Gardening publishes.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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