United States
Entrepreneur. is the social media presence of Entrepreneur Media, Inc., the publishing company behind Entrepreneur Magazine, which has been covering small business and startup culture since its founding in 1977.
Total Followers +0.3%
5.4M
Across Instagram, YouTube, TikTok
Primary Platform
4.6M followers · 86% of audience
Engagement
1.2%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $56K–$130K / IG post
Entrepreneur Media staged a two-day live event (Aug 22–23) billed as a curated experience for founders and high-achievers looking to scale and eventually exit their businesses.
The partnership gives franchise founders and CEOs direct access to strategic, financial, and operational advisory services tailored to system growth, available immediately across Entrepreneur Media's network.
The event, held December 11, 2025, also marked the debut of 'Legends of Entrepreneurship,' a new fireside conversation series spotlighting influential MENA-region founders.
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +3K +0.1% | +0 +0.0% | +784 +0.4% | +4K |
| Last 30 days | +10K +0.2% | +0 +0.0% | +4K +1.8% | +14K |
| Last 90 days | +48K +1.0% | +0 +0.0% | +10K +4.6% | +58K |
| Last 365 days | +48K +1.0% | +0 +0.0% | +10K +4.6% | +58K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| PepsiCo Sponsorship | Sponsored content | YouTube | Aug 2026 | — |
| Toast Sponsorship | Sponsored content | YouTube | Aug 2026 | — |
Entrepreneur. is the social media presence of Entrepreneur Media, Inc., the publishing company behind Entrepreneur Magazine, which has been covering small business and startup culture since its founding in 1977. Operating as a multi-platform publisher rather than an individual creator, the account distributes business news, founder profiles, expert commentary, and growth strategies drawn from its editorial network and the broader Entrepreneur Network of contributors. Content spans short-form motivational clips, elevator pitch showcases, investing primers, and podcast highlights — a mix designed to serve aspirational business owners at multiple stages of their journey. The account posts daily across Instagram, YouTube, and TikTok, with its Instagram presence anchoring the bulk of its audience reach.
The audience skews younger than the brand's legacy print readership, with millennials in the 25–34 bracket forming the largest share and a notably high proportion of female followers — a demographic shift that reflects broader trends in entrepreneurship and self-employment culture. A substantial portion of the audience is based in India, pointing to strong organic demand for English-language business education in emerging markets. Sponsorships from Toast, the restaurant and hospitality software platform, align naturally with the small-business owner segment the brand serves, while a PepsiCo partnership signals the kind of large-scale brand access that comes with a media property of this reach. As short-form business content continues to grow on TikTok, where the account is seeing its fastest follower growth, Entrepreneur. is positioned to deepen its influence with the next generation of founders and side-hustle builders.
Entrepreneur. reaches an audience concentrated in United States primarily through Instagram, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. As a business creator they map naturally to brands targeting that space. Demonstrated partners include PepsiCo and Toast. Engagement on Instagram runs around 1.2%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows business content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in business and related categories, Entrepreneur. offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Entrepreneur.'s tier (Mega, 5.4M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
The Entrepreneur Level Up Conference is a live multi-day business event hosted by Entrepreneur Magazine, designed for founders and small business owners looking to scale. It has been held at Virgin Hotels in Las Vegas and has its own dedicated hub at entrepreneurlevelup.com. The event features expert speakers, panels, and workshops built around real-world growth strategies.
Yes, @entrepreneur's content mix includes business stories tied to food and restaurant brands — their hashtags include references to teppanyaki-style dining and Pepper Lunch, a well-known fast-casual franchise. This fits Entrepreneur's editorial tradition of covering franchise models and food entrepreneurship success stories. Their sponsor relationships in restaurant technology, including with Toast, further connect the brand to hospitality business content.
The Entrepreneur Network is the extended community of business experts, contributors, and content partners who create material alongside Entrepreneur Magazine's in-house editorial team. It brings in outside voices — founders, investors, and industry coaches — to share practical advice beyond what the magazine's staff produces alone. The @entrepreneur YouTube channel specifically highlights Entrepreneur Network partner content as a core part of its programming.
Despite business and finance content historically attracting a male-leaning audience, @entrepreneur's Instagram following is majority female. This reflects the rapid rise in women-owned businesses and growing female interest in entrepreneurship, side hustles, and financial independence — particularly concentrated in the 25–34 age group that makes up the largest segment of their audience. It also mirrors the broader Instagram platform, where women are the dominant user base globally.
India is @entrepreneur's second-largest audience market after the United States, accounting for a significant share of their global following. This reflects India's booming startup ecosystem and the large English-speaking population that actively seeks out business, finance, and entrepreneurship content. The account's strong TikTok growth — driven partly by emerging markets — may continue to deepen their reach there.
Toast — a leading restaurant management and point-of-sale technology company — has a sponsored content partnership with Entrepreneur Magazine on YouTube. The collaboration is a strong fit because Toast's core customers are small restaurant and food business owners, who overlap heavily with Entrepreneur's audience of growth-focused entrepreneurs. It is one of two named sponsor relationships currently active on the @entrepreneur YouTube channel, alongside PepsiCo.
Yes, PepsiCo has a sponsored content deal with Entrepreneur Magazine on YouTube. As a global company with interests across food, beverages, and business development, PepsiCo's alignment with an audience of small business owners and aspiring entrepreneurs is a logical brand fit. It sits alongside Toast as one of the prominent named brand sponsors on the channel.
Yes, elevator pitch content is a recurring format in @entrepreneur's social media mix — the account actively uses the #elevatorpitch hashtag as part of its content strategy. These short videos, where founders pitch their business ideas quickly and compellingly, are well suited to Instagram Reels and TikTok and align with Entrepreneur's broader mission of spotlighting new business concepts. It's one of their more engagement-driven content formats.
Entrepreneur magazine's YouTube channel focuses on practical content for small business owners and aspiring founders — covering business trends, expert advice, growth strategies, and entrepreneur interviews. The channel blends in-house editorial content from the Entrepreneur team with contributions from Entrepreneur Network partners, positioning it as an educational resource rather than a personality-driven creator channel. Sponsored content from brands like Toast and PepsiCo also appears within the mix.
Yes, TikTok is @entrepreneur's fastest-growing platform by percentage among their major social channels. Their short-form content there — motivational tips, business hacks, and founder inspiration — plays well with TikTok's discovery-first algorithm and younger audience. TikTok also delivers their highest engagement rate across all platforms, even though their following there remains considerably smaller than on Instagram.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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