Last updated just now · Aug 8, 2026, 3:29 PM
Football & Sport 🏳 ESP

Endrick

Full Creator Stats Live · Updated 2026-08-08

Endrick Felipe Moreira de Sousa is a Brazilian professional footballer who joined Real Madrid in the summer of 2024 after a transfer agreement that had been in place since 2022, completing his move from São Paulo club Palmeiras on his eighteenth birthday.

NicheFootball & Sport TierMega Engagement11.3%
Open full profile → @endrick on YouTube

Total Followers +12.5%

32M

Across Instagram, TikTok

Primary Platform

YouTube

23.9M followers · 75% of audience

Engagement

11.3%

vs. 1.5% category median

Sponsorship Tier

Mega

Est. $239K–$526K / IG post

Endrick on Instagram
Endrick on Instagram
Endrick on Instagram
Endrick on Instagram
View on Instagram 6.8M likes →
View on Instagram 6.4M likes →
View on Instagram 4.9M likes →
View on Instagram 4.9M likes →
Recent news · 3 items

Performance Across Platforms

Updated 2026-08-08
PlatformFollowers30d GrowthEngagementPosts / wkLast upload
Instagram 23,893,861 +507K 11.3% 1.6 3 days ago
TikTok 8,100,000 +3.5M 8.4% 1.2 6 days ago

Growth Trend

Last 365 days
WindowInstagramTikTokCombined
Last 7 days -4779 -0.0% +6.3M +78.1% +0 +0.0% +6.3M
Last 30 days +507K +2.1% +3.5M +43.2% +0 +0.0% +4M
Last 90 days +9.8M +40.9% +3.6M +44.6% +0 +0.0% +13.4M
Last 365 days +9.8M +40.9% +3.6M +44.6% +0 +0.0% +13.4M

Audience Demographics

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2.7M8.6M14.4M20.3M26.2M Aug 10Nov 8Feb 7May 8Now
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Daily follower snapshots from CreatorDB's longitudinal index.

Recent Brand Partnerships

Last 12 months · sponsored content only
BrandTypePlatformDatePerformance vs. baseline
Long-term partnership Instagram 2023–Long-term —
Brand ambassador Instagram Long-term —
Sponsored content Instagram 2024–2026 —
Sponsored content Instagram 2025–2026 —
Sponsored content Instagram 2025–2026 —
Background

About Endrick

Endrick Felipe Moreira de Sousa is a Brazilian professional footballer who joined Real Madrid in the summer of 2024 after a transfer agreement that had been in place since 2022, completing his move from São Paulo club Palmeiras on his eighteenth birthday. Born in Taguatinga in Brazil's Federal District, he emerged as one of the most scrutinized young strikers in global football, earning senior caps for the Seleção Brasileira before most players his age had left their academies. His move to Madrid shifted his primary base to Spain, which explains why the majority of his social audience is concentrated in the Spanish-speaking world despite his Brazilian roots. His Instagram bio — a trilingual declaration of faith in Portuguese, Spanish, and English — signals the deeply religious identity he carries publicly alongside his footballing one.

On social media, Endrick blends on-pitch skill content and dribbling challenges with motivational captions drawn from his personal story, posting in Portuguese and Spanish to serve both his Brazilian fanbase and his expanding European audience. His engagement rate sits well above the category median for athletes of his follower scale — a sign that his audience is genuinely invested rather than passively accumulated. Sponsor partnerships with Red Bull, EA Sports FC Mobile, and Airbnb, combined with a New Balance boot deal that positioned him outside the traditional Nike-Adidas duopoly, paint a picture of a young athlete whose commercial profile is already diversified and globally minded. As he accumulates playing time at one of the world's most visible clubs, his social footprint and brand appeal are likely to grow considerably in the years ahead.

Brand fit

Why brands partner

Endrick reaches an audience concentrated in ESP primarily through YouTube, and is best activated via Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Sportswear / Footwear, Energy Drinks, Gaming, a clear signal of fit for brands in those categories. Demonstrated partners include New Balance and Red Bull. Engagement on YouTube runs around 11.3%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of Instagram Reels and Stories and TikTok branded content lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows sport content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For ESP-focused brands in Sportswear / Footwear and related categories, Endrick offers a defined, creative-fit audience rather than broad, low-intent impressions.

Estimated Rate Card

Benchmark estimates for a creator at Endrick's tier (Mega, 32M combined followers, ESP). Pulled from CreatorDB's category benchmarks.

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Frequently Asked Questions

What is Endrick's full name?

Endrick's full name is Endrick Felipe Moreira de Sousa. He goes by the single name Endrick, following the longstanding Brazilian football tradition of players being known by one name. He was born on July 20, 2006, in Brasília, Brazil.

Why did Endrick have to wait before joining Real Madrid?

FIFA regulations severely restrict international transfers of players under the age of 18. Real Madrid agreed a deal with Brazilian club Palmeiras for Endrick well in advance, but he could only physically move to Spain after celebrating his 18th birthday in July 2024. The prolonged wait made his eventual arrival at the Bernabéu one of the most anticipated moments in recent football.

Is Endrick Brazilian or does he play for Spain?

Endrick is Brazilian — born in Brasília and a proud member of the Seleção Brasileira national team. He moved to Spain in 2024 to play for Real Madrid, and his TikTok bio explicitly lists both Real Madrid CF and the Brazilian national team to reflect that dual identity. Despite living in Madrid, he has never represented Spain internationally.

Does Endrick wear New Balance boots?

Yes, Endrick is a New Balance athlete and references the brand directly in his TikTok bio alongside his club and national team. New Balance signed him as one of their flagship football ambassadors, giving the brand major visibility through one of the sport's most talked-about young players.

Does Endrick have a Red Bull sponsorship deal?

Yes, Endrick is sponsored by Red Bull, which features prominently in his social media content through hashtags like #RedBull and #GivesYouWiings. Red Bull has a well-established pattern of backing generational football talents early, and Endrick fits squarely within that profile.

Is Endrick in EA FC Mobile?

Yes, Endrick has a partnership with EA Sports for EA FC Mobile, with the #FCMobile hashtag appearing across his sponsored posts. EA Sports regularly features elite current players to drive engagement in their mobile titles, and Endrick's global profile makes him one of the more prominent faces of those campaigns.

Who is Endrick married to?

Endrick married Gabrielly Cavalcanti when they were both teenagers, making them one of the most discussed young couples in Brazilian football. Their relationship attracted widespread media attention in Brazil given how young they were, and they have remained together through his high-profile move to Real Madrid.

What does 'Deus me guia' mean on Endrick's Instagram?

"DEUS ME GUIA" is Portuguese for "God guide me," a phrase Endrick repeats in Spanish ("¡DIOS GUÍAME!") and English in his Instagram bio. It reflects his outspoken Christian faith, which is a defining part of his personal identity that he weaves openly into his social media presence alongside his football content.

Does Endrick have an Airbnb partnership?

Yes, Endrick has an official partnership with Airbnb, signaled by the #AirbnbPartner hashtag in his posts. Airbnb has broadened its athlete and creator sponsorship roster in recent years, and Endrick's enormous reach across football-passionate markets in Brazil, Spain, and Latin America makes him a natural fit.

What does Endrick actually post on TikTok and Instagram?

Endrick's content mixes football skill challenges, motivational captions, and faith-driven messages with sponsored brand content for partners like Red Bull, New Balance, Airbnb, and EA FC Mobile. He posts primarily in Portuguese and Spanish, reflecting his Brazilian roots and his life in Madrid, and his content regularly blends on-pitch moments with personal and lifestyle storytelling.

How this page is built

Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →

Data refreshed Aug 8, 2026, 3:29 PM · Slug: endrick

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