United Kingdom
Emily English is a London-based nutritionist, recipe developer, and author who built her following under the handle @emthenutritionist by positioning nutrition advice as genuinely appetising rather than prescriptive.
Total Followers +0.6%
3.3M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
70K followers · 2% of audience
Engagement
2.9%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $28K–$65K / IG post
The quick-recipe focused third cookbook published May 7, 2026 via Orion/Seven Dials, continuing Emily's run of instant #1 Sunday Times debuts with all three of her books.
Live to Eat: The food you crave, the nutrition you need published May 8, 2025 and immediately topped the Sunday Times charts, repeating the debut #1 success of So Good.
The brand, described as rooted in simplicity and science, expanded her business beyond content and cookbooks into the consumer wellness product space.
So Good opened at #1 on the Sunday Times list and earned two major award nominations, establishing Emily as one of the UK's fastest-rising cookbook authors.
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +301 +0.4% | +3K +0.1% | +2K +0.2% | +5K |
| Last 30 days | +2K +2.2% | +11K +0.5% | +7K +0.7% | +19K |
| Last 90 days | +11K +15.5% | +57K +2.4% | +20K +2.1% | +87K |
| Last 365 days | +11K +15.5% | +57K +2.4% | +20K +2.1% | +87K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Epitome Co Health & Wellness / Nutrition | Founder / owned brand | Long-term | — | |
| Samsung Consumer Electronics | Sponsored content | 2024–2025 | — |
Emily English is a London-based nutritionist, recipe developer, and author who built her following under the handle @emthenutritionist by positioning nutrition advice as genuinely appetising rather than prescriptive. Holding a BSc in Nutrition, she translates evidence-based principles — higher protein, more fibre, gut-friendly tweaks — into accessible, visually appealing recipes that compete on taste first. That positioning has translated into three consecutive Number 1 Sunday Times bestselling cookbooks, a rare commercial milestone that distinguishes her from the broader food-content space. She also founded Epitome (@epetome_co), extending her brand into a direct-to-consumer wellness venture.
Her audience skews toward young adults aged 18–34 and is predominantly UK-based, with meaningful reach into the United States and Canada — a transatlantic footprint that broadens her appeal to global health and food brands. The audience gender split leans slightly male, which is atypical in the nutritionist-creator space and signals that her practical, non-diet framing resonates beyond the traditional female wellness demographic. Brand partnerships with Samsung Health reflect an appetite for lifestyle-tech crossovers alongside the expected food and wellness categories. With above-median engagement across platforms and an active publishing track record, Emily English is well-positioned as a credible, commercially versatile voice in the mainstream healthy-eating space.
Emthenutritionist reaches an audience concentrated in United Kingdom primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Health & Wellness / Nutrition, Consumer Electronics, a clear signal of fit for brands in those categories. Demonstrated partners include Epitome Co and Samsung. Engagement on YouTube runs around 2.9%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows food content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United Kingdom-focused brands in Health & Wellness / Nutrition and related categories, Emthenutritionist offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Emthenutritionist's tier (Macro, 3.3M combined followers, United Kingdom). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
The person behind @emthenutritionist is Emily English, a London-based nutritionist, cook, and author. She built her following under the handle emthenutritionist, but her full name appears across her cookbooks, press coverage, and social bios.
Yes, Emily English holds a BSc in Nutrition, which she lists prominently across all her social profiles. That academic background is central to her brand — it's what separates her recipe content from general food influencers, since she frames every dish around evidence-based principles like higher protein, increased fibre, and gut-friendly ingredients.
Emily English has written three cookbooks, and all three reached Number 1 on the Sunday Times bestseller list. That triple chart-topping run makes her one of the most commercially successful food and nutrition authors to have built her platform through social media.
Epitome, listed as @epetome_co in her Instagram bio, is a brand Emily English founded alongside her content and cookbook career. It extends her food-first wellness philosophy beyond recipes, sitting within the broader health and nutrition space she operates in.
Yes, Emily English made her own version of Hailey Bieber's viral healthy chicken and cottage cheese meatballs. It's a strong example of how she taps into trending food moments while reframing them through a higher-protein, nutritionist-designed lens to give the recipe more credibility.
Her orzo alla Nerano was directly inspired by Stanley Tucci's favourite pasta — the courgette-based dish from the Amalfi Coast that Tucci popularised through his travel and food content. Emily adapted it into her own simpler version while keeping her signature nutritionist approach to the ingredients.
No — Emily English's entire philosophy is explicitly anti-diet. Her tagline is 'food you WANT to eat, designed by a nutritionist,' and she focuses on small, smart additions like more protein, fibre, and colour rather than cutting anything out. She describes her approach as recipes she genuinely loves, not a prescriptive plan.
Yes, Emily English has worked with Samsung Health as a paid partner, with content tagged under both #SamsungHealth and #GalaxyUnpacked. It's an example of the tech-meets-wellness brand deals she takes on alongside her food and nutrition sponsorships.
Her 'what I eat in a day' videos show the meals she actually eats day-to-day, built around her own principles of higher protein, more fibre, and gut-friendly food rather than a staged or idealised nutrition plan. It's one of her most-watched formats because it makes her advice feel lived-in rather than prescriptive.
Emily English is based in London, United Kingdom, and the majority of her audience is also in the UK. She also has a substantial following in the United States and Canada, giving her recipe and nutrition content broad English-language reach.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@emthenutritionist · YouTube
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