Emily Ratajkowski — known across platforms as @emrata — built her initial public profile through modeling, most visibly after appearing in Robin Thicke's 2013 'Blurred Lines' video and subsequent work with major fashion brands and publications.
Total Followers -0.2%
30.4M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
69K followers · 0% of audience
Engagement
2.4%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $277K–$608K / IG post
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | -16593 -0.1% | +0 +0.0% | -16593 |
| Last 30 days | +0 +0.0% | -66371 -0.2% | +0 +0.0% | -66371 |
| Last 90 days | +97 +0.1% | -207410 -0.8% | +0 +0.0% | -207313 |
| Last 365 days | +97 +0.1% | -207410 -0.8% | +0 +0.0% | -207313 |
Daily follower snapshots from CreatorDB's longitudinal index.
Emily Ratajkowski — known across platforms as @emrata — built her initial public profile through modeling, most visibly after appearing in Robin Thicke's 2013 'Blurred Lines' video and subsequent work with major fashion brands and publications. She pivoted toward cultural commentary with the New York Magazine essay 'Buying Myself Back,' which interrogated the commodification of her own image, and followed that with the NYT-bestselling essay collection 'My Body' in 2021. That shift repositioned her from pure model to a recognizable voice on feminism, beauty standards, and female autonomy. Instagram remains her dominant platform, where she carries a multi-million follower base and posts lifestyle, fashion, and personal commentary, while TikTok content around dating and relationships consistently draws notably strong engagement for her audience size.
Her audience skews heavily female and concentrated in the 18–34 demographic, reflecting the personal, candor-driven content style she has cultivated. Past partnerships with Chanel Fine Jewelry signal luxury-tier credibility, while a more recent Puma alignment suggests a broadening toward active lifestyle categories. The meaningful audience presence across Kenya and Nigeria alongside her core US base points to genuine cross-market reach. As her author identity continues to gain traction, she is increasingly well-positioned for brands that want cultural legitimacy alongside mass female reach — particularly in fashion, beauty, and lifestyle segments targeting millennial and Gen Z women.
Emrata reaches its audience primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. As a fashion creator they map naturally to brands targeting that space. Demonstrated partners include Puma. Engagement on YouTube runs around 2.4%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows fashion content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For brands in fashion and related categories, Emrata offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Emrata's tier (Mega, 30.4M combined followers, —). Pulled from CreatorDB's category benchmarks.
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EmRata's real name is Emily Ratajkowski — the handle is simply a contracted version of her full name that she adopted as her social media identity. She uses both names interchangeably across her modeling, acting, and writing careers, though EmRata has become the dominant shorthand her audience recognizes online.
My Body is a New York Times bestselling collection of personal essays in which Emily Ratajkowski examines her life as a model, the commodification of her appearance, and broader questions of bodily autonomy and female power. The book sparked wide cultural debate about how women who profit from their looks navigate consent, ownership, and agency in the entertainment industry.
Yes, Emily Ratajkowski appeared in Troye Sivan's Rush music video, which is reflected in her hashtag activity linking her to both Troye Sivan and the song title. The video drew significant attention for its bold, queer-celebratory visual style, and her involvement brought substantial crossover press coverage.
Emily Ratajkowski published a personal essay in New York Magazine that she references in her Instagram bio under the title MOTHERF*CKER, and it generated considerable public discussion around her personal life and relationships. The piece fits into her broader project of using long-form writing to tell her own story on her own terms, rather than being defined by media coverage or industry narratives.
Yes, Emily Ratajkowski was connected to The Idol, the controversial HBO series, with the show appearing in her content hashtag activity. The production, which also starred The Weeknd and Lily-Rose Depp, attracted intense cultural debate throughout its run.
Emily Ratajkowski was married to film producer Sebastian Bear-McClard before their divorce, which followed widely reported allegations of infidelity on his part. She addressed the difficult period publicly through interviews and writing, including the essay she published in New York Magazine.
Yes, Emily Ratajkowski has a son named Sylvester Apollo Bear, born in 2021 during her marriage to Sebastian Bear-McClard. She has spoken and written openly about motherhood, and Sylvester occasionally appears in her social media content.
Emily Ratajkowski appeared in Robin Thicke's Blurred Lines music video in 2013, which catapulted her to mainstream fame but later became a subject she revisited critically in her own writing. In My Body, she reflected on how her image was used and profited from in ways she felt she had limited real control over at the time.
EmRata has worked with major brands including Puma, Abercrombie & Fitch, and Chanel Fine Jewelry, spanning sportswear, lifestyle retail, and luxury fashion. With a Mega-tier following across platforms and engagement running above the category average on Instagram, she sits at the premium end of influencer rate cards.
Yes, Instagram remains Emily Ratajkowski's most active platform, where she has built a following well into the tens of millions and continues posting regularly about her life, style, and perspectives. She stepped back from YouTube several years ago but maintains a presence on TikTok as well, where her content tends to generate notably high engagement relative to her follower count there.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@emrata · YouTube
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