United States
Emma Hernan is a Los Angeles-based real estate agent, entrepreneur, and angel investor best known to mainstream audiences through her recurring role on Netflix's reality series Selling Sunset, where she works under Jason and Brett Oppenheim at The Oppenheim Group in Beverly Hills.
Total Followers -0.3%
2.4M
Across Instagram, TikTok
Primary Platform
YouTube
2.3M followers · 94% of audience
Engagement
1.4%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $28K–$64K / IG post
The Summerland, CA property sits on 5 acres with ocean views, capacity for 10 horses, and beach trail access. Hernan created custom visual renderings to help buyers envision the property's full potential.
Inman reported that more than half the cast, including Hernan, Chrishell Stause, Chelsea Lazkani, and others, will not be back for the next installment of the Netflix series.
The plant-based food manufacturing company, rooted in her family legacy, is set to employ around 50 people and began production in July 2026. The majority-female workforce reflects Hernan's women-in-business ethos.
| Window | TikTok | Combined | ||
|---|---|---|---|---|
| Last 7 days | -1834 -0.1% | -104 -0.1% | +0 +0.0% | -1938 |
| Last 30 days | -7565 -0.3% | -401 -0.3% | +0 +0.0% | -7966 |
| Last 90 days | -20174 -0.9% | -104 -0.1% | +0 +0.0% | -20278 |
| Last 365 days | -20174 -0.9% | -104 -0.1% | +0 +0.0% | -20278 |
Daily follower snapshots from CreatorDB's longitudinal index.
Emma Hernan is a Los Angeles-based real estate agent, entrepreneur, and angel investor best known to mainstream audiences through her recurring role on Netflix's reality series Selling Sunset, where she works under Jason and Brett Oppenheim at The Oppenheim Group in Beverly Hills. Originally from the Boston area, Hernan built her public profile across multiple lanes simultaneously — luxury real estate, a plant-based food venture, and early-stage investing — before the Netflix platform significantly amplified her reach. Her content reflects that multi-track identity: a mix of real estate lifestyle, travel (frequent appearances of destinations like Turks and Caicos), and women-in-business messaging, with hashtags around female entrepreneurship suggesting a deliberate effort to cultivate a community beyond the reality-TV viewer base.
Her audience skews heavily female — nearly nine in ten followers — and clusters in the millennial and younger Gen Z brackets, a demographic profile well-suited to aspirational lifestyle, beauty, and financial-empowerment brands. With a macro-sized Instagram following and rate card pricing in the premium mid-tier range, Hernan sits at an interesting intersection of celebrity-adjacent reality talent and credible business voice, which broadens the category of sponsors who can plausibly activate her. Her TikTok presence remains comparatively modest, suggesting Instagram is the core equity-building platform. As Selling Sunset continues to cycle through seasons and cast visibility fluctuates, Hernan's longer-term positioning likely depends on how successfully she separates her entrepreneurial identity from the show — a transition her CEO branding and angel-investing narrative are clearly designed to support.
Emmahernan's content occupies the intersection of luxury real estate, female entrepreneurship, and aspirational lifestyle, positioning her most naturally for brands in premium home goods, high-end travel, women-focused financial services, and upscale fashion. Her recurring presence on Netflix's Selling Sunset supplies built-in cultural credibility that elevates brand associations beyond what a standard real estate influencer profile would command, making her relevant to sponsors seeking aspirational adjacency to mainstream entertainment. The audience is overwhelmingly female and clusters in the millennial working-professional age range — a cohort with demonstrated intent across real estate, wellness, and lifestyle purchase categories. Geographic concentration skews heavily toward the United States, with secondary pockets in the UK and Canada, keeping the addressable audience tightly English-speaking and commercially actionable for North American and anglophone global campaigns. Instagram remains the primary reach vehicle, though cadence shows some recency softness; TikTok posts more frequently and returns comparatively stronger engagement for its size. No documented brand partnerships appear in the data, but her CEO positioning and Selling Sunset visibility make her a plausible fit for fintech platforms targeting women investors, luxury travel operators, and real estate-adjacent home décor or mortgage brands.
Benchmark estimates for a creator at Emmahernan's tier (Macro, 2.4M combined followers, United States). Pulled from CreatorDB's category benchmarks.
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Emma Hernan joined Selling Sunset in Season 4, which premiered on Netflix in 2021. Her arrival introduced new storylines to the Oppenheim Group cast, and she quickly became one of the show's most discussed personalities.
Based on her current social media bios, Emma Hernan continues to reference Selling Sunset on Netflix as an active part of her professional identity. She still lists herself as an agent at the Oppenheim Group, the brokerage that serves as the show's setting, suggesting her involvement is ongoing.
Emma Hernan is an agent at the Oppenheim Group, the luxury Los Angeles real estate firm run by twin brothers Jason and Brett Oppenheim. The brokerage is the central setting of Selling Sunset, and her affiliation with it remains active according to her own bios.
Emma Hernan is the CEO of Coast2Coast, a venture she highlights prominently alongside her real estate career and Netflix appearances. It reflects her drive to build businesses well beyond the show, consistent with the serial-entrepreneur identity she promotes across her content.
Yes — Emma Hernan founded Emma Leigh & Co, a plant-based food brand best known for its vegan empanadas. The business was featured on Selling Sunset and helped establish her entrepreneurial credentials before and during her time on the show.
Emma Hernan explicitly identifies as an angel investor in her social media bios, meaning she provides early-stage capital to startups and growing companies. It fits her broader entrepreneur brand and her women-in-business content, though she keeps the specifics of individual investments out of the public eye.
Turks and Caicos appears repeatedly in Emma Hernan's travel hashtags and posts, making it one of her most-documented vacation destinations. She incorporates luxury travel heavily into her lifestyle content, and the islands have become something of a signature backdrop alongside her real estate and entrepreneur posts.
Before becoming a luxury agent at the Oppenheim Group, Emma Hernan worked as a model and built her own business ventures, most notably a plant-based food company. Her entrepreneurial background is a recurring part of her on-screen story on Selling Sunset and central to how she positions herself online.
Emma Hernan has been at the center of several high-profile storylines on Selling Sunset, including extended friction with Christine Quinn and relationship-related tension with other cast members. As a main cast member since Season 4, she has rarely been far from the interpersonal drama that defines the show.
Emma Hernan's Instagram — where she has built a following of over 2 million — blends luxury real estate, entrepreneur motivation, and Selling Sunset moments with lifestyle and travel content. She leans heavily into women-in-business themes, and destinations like Turks and Caicos feature regularly alongside her professional milestones.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@emmahernan · YouTube
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