Last updated just now · Aug 28, 2026, 2:40 PM
Business & Entrepreneurship United States

Emmagrede

Full Creator Stats Live · Updated 2026-08-28

Emma Grede is a British-born entrepreneur based in Los Angeles who built her profile at the intersection of celebrity fashion and inclusive business.

NicheBusiness & Entrepreneurship TierMacro Engagement4.4%

Total Followers +5.1%

2.1M

Across YouTube, Instagram, TikTok

Primary Platform

YouTube

263K followers · 12% of audience

Engagement

4.4%

vs. 1.5% category median

Sponsorship Tier

Macro

Est. $19K–$44K / IG post

Recent news · 3 items

Performance Across Platforms

Updated 2026-08-28
PlatformFollowers30d GrowthEngagementPosts / wkLast upload
YouTube 263,000 +22K 4.4% 8.9 2 days ago
Instagram 1,555,935 +60K 3.2% 5.6 today
TikTok 317,400 +26K 6.5% 3.3 19 days ago

Growth Trend

Last 365 days
WindowYouTubeInstagramTikTokCombined
Last 7 days +5K +1.9% +15K +1.0% +9K +2.9% +29K
Last 30 days +22K +8.2% +60K +3.9% +26K +8.3% +108K
Last 90 days +65K +24.6% +138K +8.9% +67K +21.1% +270K
Last 365 days +65K +24.6% +138K +8.9% +67K +21.1% +270K

Audience Demographics

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-120856343K807K1.3M1.7M Aug 29Nov 28Feb 27May 29Now
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Daily follower snapshots from CreatorDB's longitudinal index.

Recent Brand Partnerships

Last 12 months · sponsored content only
BrandTypePlatformDatePerformance vs. baseline
Sponsored content YouTube Dec 2025
Sponsored content YouTube Jun 2025
Founder / owned brand Instagram 2016–Long-term
Co-founder Instagram 2019–Long-term
Co-founder Instagram 2023–Long-term
Co-founder Instagram 2022–Long-term
Background

About Emmagrede

Emma Grede is a British-born entrepreneur based in Los Angeles who built her profile at the intersection of celebrity fashion and inclusive business. She co-founded Good American with Khloé Kardashian in 2016, one of the first major denim brands built around size inclusivity, and later became a founding partner of Kim Kardashian's shapewear label Skims — giving her rare operational credit behind two of the most commercially successful celebrity-backed fashion ventures of the past decade. She made history as the first Black woman to appear as an investor on Shark Tank, and her book *Start With Yourself* extends her brand into the self-improvement space.

Her YouTube channel anchors around 'Aspire with Emma Grede,' a long-form interview podcast where she hosts founders and executives in conversation-driven episodes. Instagram carries a parallel lifestyle layer — office looks, morning routines, brand tags — that keeps her visible to a fashion-adjacent audience alongside the business content. Her audience skews slightly male and concentrates heavily in the 25–34 bracket, suggesting appeal to early-career professionals drawn to entrepreneurship content rather than pure lifestyle. Sponsor relationships with Netflix and Airbnb reflect a premium generalist positioning that could expand well as her podcast scales and her author platform matures.

Brand fit

Why brands partner

Emmagrede reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Fashion / Apparel, a clear signal of fit for brands in those categories. Demonstrated partners include Airbnb and Netflix. Engagement on YouTube runs around 4.4%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows business content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in Fashion / Apparel and related categories, Emmagrede offers a defined, creative-fit audience rather than broad, low-intent impressions.

Estimated Rate Card

Benchmark estimates for a creator at Emmagrede's tier (Macro, 2.1M combined followers, United States). Pulled from CreatorDB's category benchmarks.

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Frequently Asked Questions

Was Emma Grede really the first Black woman to invest on Shark Tank?

Yes, Emma Grede made history as the first Black woman to serve as an investor on Shark Tank, a milestone that brought her significant mainstream recognition beyond the fashion industry. She appeared as a guest Shark and used the platform to champion entrepreneurs from underrepresented backgrounds.

What is Emma Grede's role at Skims?

Emma Grede is a founding partner of Skims, the shapewear and lifestyle brand built alongside Kim Kardashian. She has been instrumental in scaling Skims into one of the most talked-about fashion companies in recent years, combining sharp commercial instincts with brand strategy.

Did Emma Grede co-found Good American with Khloé Kardashian?

Yes, Emma Grede co-founded Good American — a size-inclusive denim and apparel brand — with Khloé Kardashian, and she serves as CEO of the company. Good American became widely noted for launching with an inclusive sizing model from day one, which was still unusual in denim at the time.

What is Emma Grede's book Start With Yourself about?

"Start With Yourself" is Emma Grede's book on entrepreneurship, self-belief, and building a life and career on your own terms. It draws on her personal journey from London to becoming one of Forbes' recognized self-made women in America.

What is the Aspire with Emma Grede podcast?

"Aspire with Emma Grede" is her YouTube-based interview show and podcast featuring conversations with successful entrepreneurs and influential thinkers. Guests have included Gwyneth Paltrow and fitness entrepreneur Krissy Cela, with a focus on ambition, business, and personal growth.

Is Emma Grede originally from the UK?

Yes, Emma Grede was born and raised in London, England, before moving to the United States to build her career. Her British roots are a recurring part of her personal story as a self-made entrepreneur who found enormous success in the American business world.

Who is Emma Grede married to?

Emma Grede is married to Jens Grede, the entrepreneur and co-founder of Frame Denim. Together they are considered one of fashion's most prominent entrepreneurial couples, each building highly influential brands independently while collaborating in the broader fashion and lifestyle space.

What is Off Season, the brand Emma Grede is involved with?

Off Season is a brand listed in Emma Grede's active portfolio alongside Good American and Skims. It reflects her identity as a serial entrepreneur who builds and backs multiple consumer brands rather than anchoring her business identity to a single company.

What charities and causes does Emma Grede support?

Emma Grede is publicly involved with Baby2Baby, a nonprofit that distributes essential goods to children living in poverty, and the Obama Foundation. She consistently uses her platform to raise visibility for both organizations alongside her business and content work.

How did Emma Grede end up on Forbes' list of richest self-made women?

Emma Grede's Forbes recognition is rooted in her success co-founding and scaling multiple major brands, with Skims being the most high-profile, as well as her leadership at Good American. Her model of building consumer brands at the intersection of celebrity and commerce has proven exceptionally lucrative.

How this page is built

Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →

Data refreshed Aug 28, 2026, 2:40 PM · Slug: emmagrede

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