United States
Emma Grede is a British-born entrepreneur based in Los Angeles who built her profile at the intersection of celebrity fashion and inclusive business.
Total Followers +5.1%
2.1M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
263K followers · 12% of audience
Engagement
4.4%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $19K–$44K / IG post
Published April 14, 2026 via Avid Reader Press/Simon & Schuster, the book debuted on the New York Times bestseller list. Hot-take excerpts on remote work and parenting ignited widespread media coverage across Fortune, WSJ, Forbes, and Good Morning America.
The show features in-depth interviews with founders and high-profile guests on career, business, and well-being. People Magazine covered the announcement exclusively.
The brand grew out of Juszczyk's viral DIY team-gear looks and launched with official NFL and Fanatics partnerships.
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +5K +1.9% | +15K +1.0% | +9K +2.9% | +29K |
| Last 30 days | +22K +8.2% | +60K +3.9% | +26K +8.3% | +108K |
| Last 90 days | +65K +24.6% | +138K +8.9% | +67K +21.1% | +270K |
| Last 365 days | +65K +24.6% | +138K +8.9% | +67K +21.1% | +270K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Airbnb Sponsorship | Sponsored content | YouTube | Dec 2025 | — |
| Netflix Sponsorship | Sponsored content | YouTube | Jun 2025 | — |
| Good American Fashion / Apparel | Founder / owned brand | 2016–Long-term | — | |
| Skims Fashion / Apparel | Co-founder | 2019–Long-term | — | |
| Khy Fashion / Apparel | Co-founder | 2023–Long-term | — | |
| Off/Season Fashion / Apparel | Co-founder | 2022–Long-term | — |
Emma Grede is a British-born entrepreneur based in Los Angeles who built her profile at the intersection of celebrity fashion and inclusive business. She co-founded Good American with Khloé Kardashian in 2016, one of the first major denim brands built around size inclusivity, and later became a founding partner of Kim Kardashian's shapewear label Skims — giving her rare operational credit behind two of the most commercially successful celebrity-backed fashion ventures of the past decade. She made history as the first Black woman to appear as an investor on Shark Tank, and her book *Start With Yourself* extends her brand into the self-improvement space.
Her YouTube channel anchors around 'Aspire with Emma Grede,' a long-form interview podcast where she hosts founders and executives in conversation-driven episodes. Instagram carries a parallel lifestyle layer — office looks, morning routines, brand tags — that keeps her visible to a fashion-adjacent audience alongside the business content. Her audience skews slightly male and concentrates heavily in the 25–34 bracket, suggesting appeal to early-career professionals drawn to entrepreneurship content rather than pure lifestyle. Sponsor relationships with Netflix and Airbnb reflect a premium generalist positioning that could expand well as her podcast scales and her author platform matures.
Emmagrede reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Fashion / Apparel, a clear signal of fit for brands in those categories. Demonstrated partners include Airbnb and Netflix. Engagement on YouTube runs around 4.4%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows business content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in Fashion / Apparel and related categories, Emmagrede offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Emmagrede's tier (Macro, 2.1M combined followers, United States). Pulled from CreatorDB's category benchmarks.
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Yes, Emma Grede made history as the first Black woman to serve as an investor on Shark Tank, a milestone that brought her significant mainstream recognition beyond the fashion industry. She appeared as a guest Shark and used the platform to champion entrepreneurs from underrepresented backgrounds.
Emma Grede is a founding partner of Skims, the shapewear and lifestyle brand built alongside Kim Kardashian. She has been instrumental in scaling Skims into one of the most talked-about fashion companies in recent years, combining sharp commercial instincts with brand strategy.
Yes, Emma Grede co-founded Good American — a size-inclusive denim and apparel brand — with Khloé Kardashian, and she serves as CEO of the company. Good American became widely noted for launching with an inclusive sizing model from day one, which was still unusual in denim at the time.
"Start With Yourself" is Emma Grede's book on entrepreneurship, self-belief, and building a life and career on your own terms. It draws on her personal journey from London to becoming one of Forbes' recognized self-made women in America.
"Aspire with Emma Grede" is her YouTube-based interview show and podcast featuring conversations with successful entrepreneurs and influential thinkers. Guests have included Gwyneth Paltrow and fitness entrepreneur Krissy Cela, with a focus on ambition, business, and personal growth.
Yes, Emma Grede was born and raised in London, England, before moving to the United States to build her career. Her British roots are a recurring part of her personal story as a self-made entrepreneur who found enormous success in the American business world.
Emma Grede is married to Jens Grede, the entrepreneur and co-founder of Frame Denim. Together they are considered one of fashion's most prominent entrepreneurial couples, each building highly influential brands independently while collaborating in the broader fashion and lifestyle space.
Off Season is a brand listed in Emma Grede's active portfolio alongside Good American and Skims. It reflects her identity as a serial entrepreneur who builds and backs multiple consumer brands rather than anchoring her business identity to a single company.
Emma Grede is publicly involved with Baby2Baby, a nonprofit that distributes essential goods to children living in poverty, and the Obama Foundation. She consistently uses her platform to raise visibility for both organizations alongside her business and content work.
Emma Grede's Forbes recognition is rooted in her success co-founding and scaling multiple major brands, with Skims being the most high-profile, as well as her leadership at Good American. Her model of building consumer brands at the intersection of celebrity and commerce has proven exceptionally lucrative.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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