Emmagraceandmemama is the content identity built around Emma Grace and her grandmother — a multigenerational duo whose chemistry drives their cross-platform following.
Total Followers +3.4%
155K
Across Instagram
Primary Platform
YouTube
155K followers · 100% of audience
Engagement
5.5%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $3.1K–$7.7K / IG post
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 154,749 | +5K | 5.5% | 4 | 1 day ago |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | +604 +0.4% | +0 +0.0% | +0 +0.0% | +604 |
| Last 30 days | +5K +3.4% | +0 +0.0% | +0 +0.0% | +5K |
| Last 90 days | +34K +21.7% | +0 +0.0% | +0 +0.0% | +34K |
| Last 365 days | +34K +21.7% | +0 +0.0% | +0 +0.0% | +34K |
Daily follower snapshots from CreatorDB's longitudinal index.
Emmagraceandmemama is the content identity built around Emma Grace and her grandmother — a multigenerational duo whose chemistry drives their cross-platform following. Based in the Dominican Republic, Emma Grace (who goes by @emmagrace_b on her personal Instagram) built a substantial TikTok presence under the handle @not.eg before expanding the grandmother-centric content to Instagram, where the account has grown steadily with engagement well above the category norm. The format is rooted in generational contrast and warmth: the pair take on trending dances, taste tests, makeup tutorials, and viral challenges together, with the grandmother's reactions and personality providing the comedic and emotional core that resonates across demographics.
The audience skews toward young adults in the 18–34 range but carries a notably balanced gender split, suggesting broad appeal beyond any single content lane. The United States accounts for roughly half the viewership, with meaningful reach into the UK, Canada, and India — a diaspora-friendly spread that reflects how family-focused, humor-forward content travels across English-speaking markets. No major brand partnerships are surfaced in this data snapshot, but the content mix — beauty, food, lifestyle, trending formats — positions the account cleanly for partnerships in snack and beverage, cosmetics, and family or lifestyle brands. As multigenerational creator formats continue to hold strong retention advantages over solo creators, this duo is well-placed to grow its commercial footprint alongside its community.
Emmagraceandmemama reaches an audience concentrated in DOM primarily through YouTube, and is best activated via Instagram Reels and Stories. As a lifestyle creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 5.5%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their YouTube-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows lifestyle content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For DOM-focused brands in lifestyle and related categories, Emmagraceandmemama offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Emmagraceandmemama's tier (Mid, 155K combined followers, DOM). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
The account is built around Emma Grace and her grandmother, who appears alongside her across dance clips, taste tests, makeup content, and trending challenges. The intergenerational duo format — a younger creator doing viral moments side by side with her grandma — is the core identity of the channel and the reason it resonates so strongly with audiences.
not.eg is the TikTok handle for Emmagraceandmemama, where the account has surpassed 1.9 million followers. TikTok is actually the pair's dominant platform, making it the primary home for their grandma-and-granddaughter content even though they also post actively on Instagram.
Yes — dancing is one of the signature formats for the account, with both Emma Grace and her grandma jumping into trending dances and choreography together. Their dance content has built a following within the #grandmasoftiktok community, where clips of grandmothers nailing viral trends consistently draw strong reactions.
Taste tests are a recurring content format, with Emma Grace and her grandma reacting to foods side by side. These videos work especially well because the grandmother's unfiltered, genuine reactions add a layer of humor and authenticity that trend-chasing taste test videos without that dynamic often lack.
Emma Grace's personal Instagram is @emmagrace_b, which she keeps separate from the joint @emmagraceandmemama account she runs with her grandmother. The duo account focuses on their shared content, while the personal page reflects her individual presence.
Makeup is part of the content mix — the #makeup hashtag appears consistently among the account's most-used tags. It fits the broader format of Emma Grace bringing trending beauty and lifestyle experiences to her grandmother, which is the recurring theme across the channel.
Their TikTok following (under the handle not.eg) sits well above 1.9 million, significantly outpacing their Instagram audience, because TikTok's algorithm is highly favorable to feel-good intergenerational content. Short videos of grandmothers joining trending dances and taste tests are precisely the format that TikTok's For You Page tends to push widely and repeatedly.
The #boyfriend hashtag features in their content mix, suggesting a boyfriend has appeared alongside the grandma-and-granddaughter duo in at least some videos. This adds another relationship dynamic to what is already a family-and-lifestyle-oriented channel.
The account posts trend-driven content built around Emma Grace and her grandmother doing things together — dancing to viral sounds, reacting in taste tests, trying makeup looks, and taking on trending challenges. The consistent thread is the intergenerational duo format rather than any single topic.
Combined across TikTok and Instagram, emmagraceandmemama reaches well over two million followers, with TikTok (the not.eg account) accounting for the large majority of that audience. On Instagram alone, the account sits in the Mid influencer tier with an engagement rate running well above the category average.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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