United States
Emirichu — real name Emily — is a Filipino-American artist and YouTuber based in the United States who built a multi-million subscriber following through a distinctive blend of personal story-time animatics, slice-of-life vlogs, and anime-adjacent art content.
Total Followers +0.0%
4.2M
Across YouTube, Instagram
Primary Platform
YouTube
3.6M followers · 85% of audience
Engagement
7.3%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $9.4K–$22K / IG post
Emirichu joined labelmates Gigguk, TheAnimeMan, and others for a GeeXPlus-hosted panel at Anime Expo focused on Tokyo as a hub for international content creation. USC Annenberg Media secured an exclusive interview with her on the experience.
The couple appeared on a panel at Comic Fiesta as part of their collaborative traditional-art YouTube channel, Spilled Ink, which launched its first video in May 2024.
| Window | YouTube | Combined | ||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | -187 -0.0% | +0 +0.0% | -187 |
| Last 30 days | +0 +0.0% | +62 +0.0% | +0 +0.0% | +62 |
| Last 90 days | +10K +0.3% | -5748 -0.9% | +0 +0.0% | +4K |
| Last 365 days | +10K +0.3% | -5748 -0.9% | +0 +0.0% | +4K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Squarespace Sponsorship | Sponsored content | YouTube | May 2026 | — |
| Sakuraco Sponsorship | Sponsored content | YouTube | Mar 2026 | — |
| Gameloft Sponsorship | Sponsored content | YouTube | Jan 2026 | — |
| TokyoTreat Ltd. Sponsorship | Sponsored content | YouTube | Sep 2025 | — |
| ASUSTeK Computer Inc. Sponsorship | Sponsored content | YouTube | Aug 2025 | — |
| Cookie Run: Kingdom (Devsisters) Gaming / Mobile | Sponsored content | YouTube | 2024–2026 | — |
Emirichu — real name Emily — is a Filipino-American artist and YouTuber based in the United States who built a multi-million subscriber following through a distinctive blend of personal story-time animatics, slice-of-life vlogs, and anime-adjacent art content. Though her channel bio pointedly disclaims the "animator" label, her animatics — illustrated narrative videos set to music — became her signature format and drew a loyal audience from the broader art and anime YouTube ecosystem. Over time her content has expanded considerably into Japan travel documentation, spanning a long-running series on anime cafes, food diaries, and cultural observations that reflect a deep personal affinity for Japanese pop culture.
Her audience skews young adult and is nearly gender-balanced, an unusual split in the art-creator space that broadens her commercial appeal. Sponsorships from Sakuraco and TokyoTreat — Japanese lifestyle subscription boxes — align directly with her Japan-focused content, while partnerships with ASUS and Gameloft signal crossover into the gaming-adjacent creator market. Her engagement rate runs well above category norms, suggesting an audience that actively participates rather than passively scrolls. Represented through the Japanese talent agency Geex Plus, Emirichu is well-positioned at the intersection of art, anime fandom, and lifestyle content — a durable niche with consistent appetite from both Western and diaspora audiences.
Emirichu reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories. Their sponsorship history skews toward Gaming / Mobile, a clear signal of fit for brands in those categories. Demonstrated partners include Squarespace and Sakuraco. Engagement on YouTube runs around 7.3%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at Emirichu's tier (Macro, 4.2M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Emirichu is not an animator by her own definition — she says so directly in her YouTube bio and has been consistent about it. What she makes are animatics: illustrated story sequences set to audio, which she distinguishes from full frame-by-frame animation. It's one of the most common misconceptions new viewers bring to her channel.
Emirichu's real name is Emily. Her handle is a Japanese-style phonetic spelling of that name, which reflects her deep interest in Japanese culture and anime. She is Filipino-American and based in the United States.
Emirichu created a Miraculous Ladybug animatic titled "U Remind Me," drawn in her signature illustrative style and set to music. Fan animatics tied to popular animated series are a recurring format for her, and the Miraculous fandom gave this video a ready-made passionate audience.
Emirichu has an ongoing multi-part YouTube series documenting her visits to anime cafes in Japan, which has reached at least Part 7 and covered over a dozen individual venues. The series blends anime fandom with personal travel vlogging in a diary-style format, and it has become one of her most consistently followed recurring projects.
Daidus is a fellow YouTube creator in the art and animation space and is Emirichu's partner. The two are well-known as a couple within the animation and anime-adjacent YouTube community and have appeared in each other's storytelling and vlog content over the years.
Emirichu is based in the United States, where roughly half her audience is also located. She makes frequent trips to Japan, however, and those visits form the backbone of her popular anime cafe and cultural travel series.
Emirichu has sponsored partnerships with both Sakuraco and TokyoTreat, two of the most widely recognized Japanese snack and lifestyle subscription box brands. These are a natural fit given her ongoing Japan travel content and her audience's strong overlap with anime and J-culture fandom.
Emirichu has a branded partnership with Cookie Run: Kingdom, the mobile game by Devsisters, which has appeared across her YouTube content and social hashtags. The collaboration extended to a Cookie Run × Wicked crossover campaign that she promoted to her highly engaged art and anime-leaning audience.
Yes, Emirichu is Filipino-American, which helps explain the notable viewership she draws from the Philippines alongside her large US-based audience. She lives and creates in the United States, but her background resonates strongly across the Filipino diaspora online.
Emirichu has over 3.5 million subscribers on YouTube, placing her firmly in the Macro creator tier. Her engagement runs well above the category average, which signals an unusually loyal and active fanbase relative to her overall size.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
If you'd like to update, correct, or remove this profile, get in touch and we'll handle it within 5 business days. We don't publish private data — every stat shown comes from your public platform profiles.
@emirichu · YouTube
+0 new followers
Preparing fresh data…
This usually takes 15–25 seconds.