Data refreshed Sep 30, 2026 · 4:52 AM UTC
Fitness & Wellness Australia

Emilyskyefit

Full Creator Stats Live · Updated 2026-09-30

Emily Skye is an Australian fitness personality who built a multi-million follower presence on Instagram through workout content before evolving into a broader wellness voice covering body image, mental health, and motherhood.

NicheFitness & Wellness TierMacro Engagement1.7%

Total Followers -0.2%

2.6M

Across Instagram, TikTok

Primary Platform

Instagram

2.5M followers · 97% of audience

Engagement

1.7%

vs. 1.5% category median

Sponsorship Tier

Macro

Est. $30K–$70K / IG post

Quick facts
  • 2.6M combined followers across 2 platforms.
  • Macro creator tier — Australia.
  • 1.7% headline engagement.
  • Niche: All, SlàInte All, Treeniä All.
  • Posts in English.

Performance Across Platforms

Updated 2026-09-30
PlatformFollowers30d GrowthEngagementPosts / wkLast upload
Instagram 2,513,509 -6K 1.7% 0.2 13 days ago
TikTok 72,400 +94 4.3% 0.2 13 days ago

Growth Trend

Last 365 days
WindowInstagramTikTokCombined
Last 7 days +0 +0.0% +0 +0.0% +0 +0.0% +0
Last 30 days -5530 -0.2% +94 +0.1% +0 +0.0% -5436
Last 90 days -15332 -0.6% +681 +0.9% +0 +0.0% -14651
Last 365 days -15332 -0.6% +681 +0.9% +0 +0.0% -14651

Audience Demographics

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-238682551K1.3M2.1M2.9M Oct 11Jan 7Apr 5Jul 2Now
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Daily follower snapshots from CreatorDB's longitudinal index.

Recent Brand Partnerships

Last 12 months · sponsored content only
BrandTypePlatformDatePerformance vs. baseline
Founder / owned brand Instagram 2016–Long-term —
Co-founder Instagram 2020–Long-term —
Background

About Emilyskyefit

Emily Skye is an Australian fitness personality who built a multi-million follower presence on Instagram through workout content before evolving into a broader wellness voice covering body image, mental health, and motherhood. She founded Emily Skye FIT, a dedicated fitness app targeting women, and co-founded James Cosmetics alongside her partner, giving her dual footholds in the fitness and beauty industries. In recent years she has been publicly open about her AuDHD diagnosis — autism and ADHD combined — which has shifted her content toward candid conversations about neurodivergence, self-worth, and the realities of postpartum life, deepening her connection with a female audience that responds to authenticity over aspirational perfection.

Her audience skews strongly female and sits primarily in the millennial and late-Gen-Z brackets, with a core base in Australia supplemented by sizable reach in the United States and United Kingdom — a spread that supports premium rate positioning for English-language brand campaigns. James Cosmetics gives her an owned-brand anchor that reduces dependence on traditional sponsorships while signalling credibility to beauty and skincare partners. With engagement running modestly above category median and content spanning fitness, mental health, and entrepreneurship, Emily Skye is positioned as a values-led macro creator whose brand fit is strongest with wellness, women's health, and lifestyle companies seeking an audience that prioritises substance alongside aesthetics.

Brand fit

Why brands partner

Emilyskyefit reaches an audience concentrated in Australia primarily through Instagram, and is best activated via Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Fitness / App, Beauty / Cosmetics, a clear signal of fit for brands in those categories. Demonstrated partners include Emily Skye FIT and James Cosmetics. Engagement on Instagram runs around 1.7%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of Instagram Reels and Stories and TikTok branded content lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows fitness content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For Australia-focused brands in Fitness / App and related categories, Emilyskyefit offers a defined, creative-fit audience rather than broad, low-intent impressions.

Estimated Rate Card

Benchmark estimates for a creator at Emilyskyefit's tier (Macro, 2.6M combined followers, Australia). Pulled from CreatorDB's category benchmarks.

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Frequently Asked Questions

Does Emily Skye have AuDHD?

Emily Skye has publicly shared that she has AuDHD, meaning she lives with both Autism and ADHD. She speaks about it openly in her TikTok content as part of her wider commitment to honest conversations around mental health, framing her diagnosis as one of the reasons she is so candid about topics many creators avoid.

What is the Emily Skye FIT app?

Emily Skye FIT is a fitness app she founded that delivers structured workout programs and challenge-based training directly to her community. It is the core product of her business beyond social media, and programs like her Power Burn Challenge launch through the platform.

Is Emily Skye a co-founder of James Cosmetics?

Yes — Emily Skye is a co-founder of James Cosmetics, a beauty brand she actively promotes alongside her fitness content on both Instagram and TikTok. She references it as part of the Australian business community she is proud to contribute to, making it one of her two main owned ventures alongside the Emily Skye FIT app.

Is Emily Skye going through perimenopause?

Emily Skye openly discusses perimenopause as a real and ongoing part of her life, using hashtags like #perimenopausesucks and #hormonessuck to normalise conversations that mainstream fitness content often skips over entirely. She treats it as a central topic rather than a footnote, aiming to give her audience honest information during a phase many women navigate without much support.

What happened when Emily Skye's daughter saw a hateful comment online?

Emily Skye shared that her 8-year-old daughter came across a nasty comment someone had left about her on social media, and she turned the experience into a candid post about online cruelty, body image, and the real emotional toll hate comments take on families. The post resonated widely with her community and illustrated exactly why she weaves mental health and self-worth into content that could otherwise be purely fitness-focused.

What is Emily Skye's Power Burn Challenge?

The Power Burn Challenge is a structured training program Emily Skye runs through her Emily Skye FIT app, blending strength and higher-intensity work in a challenge format designed to help women build muscle and improve their fitness. She previewed the first workout publicly before the challenge launched, using it to rally her community around a shared start date and goal.

Why does Emily Skye say women's bodies shouldn't be a trend?

Emily Skye directly called out the way certain female body types cycle in and out of cultural fashion, questioning why women face this pressure when men largely do not. She uses it as a recurring entry point into broader conversations about self-worth, arguing that a woman's confidence should not hinge on whether her body shape happens to be trending on social media that season.

What does Emily Skye say about hormones and women's fitness over 40?

Emily Skye is one of the more outspoken fitness creators on how hormonal changes — particularly those tied to perimenopause — affect training, recovery, and body composition for women as they get older. She pushes back against fitness advice that ignores these realities, using hashtags like #hormonessuck to signal that her content is meant to be honest and practical rather than simply aspirational.

How old is Emily Skye?

Emily Skye is in her 40s, and she uses the hashtag #fitover40 as a deliberate part of her content identity to signal that her programming and conversations are especially relevant to women in that life stage. She speaks openly about the physical shifts that come with age, including hormonal changes like perimenopause, making her platform distinctly more candid than most fitness accounts aimed at that demographic.

Where is Emily Skye from?

Emily Skye is Australian, and she regularly frames her business ventures — including James Cosmetics — as part of the Australian business landscape she is proud to operate within. While her largest audience bloc is in Australia, her reach extends strongly to the United States, United Kingdom, and Brazil as well.

How this page is built

Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →

Data refreshed Sep 30, 2026, 4:52 AM UTC · Slug: emilyskyefit

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