Australia
Emily Skye is an Australian fitness entrepreneur and content creator who built her initial profile through transformation-focused fitness content before expanding into a broader lifestyle and wellness presence.
Total Followers +0.1%
148K
Across YouTube, TikTok
Primary Platform
YouTube
76K followers · 51% of audience
Engagement
3.6%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. — / IG post
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +101 +0.1% | +0 +0.0% | +101 |
| Last 30 days | -99 -0.1% | +302 +0.4% | +0 +0.0% | +203 |
| Last 90 days | -197 -0.3% | +2K +2.1% | +0 +0.0% | +1K |
| Last 365 days | -197 -0.3% | +2K +2.1% | +0 +0.0% | +1K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Emily Skye FIT Fitness / Health Tech | Founder / owned brand | YouTube | 2017–Long-term | — |
| James Cosmetics Beauty / Cosmetics | Co-founder | TikTok | 2020–Long-term | — |
Emily Skye is an Australian fitness entrepreneur and content creator who built her initial profile through transformation-focused fitness content before expanding into a broader lifestyle and wellness presence. A qualified personal trainer and beautician, she parlayed her platform into two business ventures: Emily Skye FIT, a subscription fitness app, and James Cosmetics, a beauty brand she co-founded with her partner. Her journey through pregnancy, postpartum recovery, and candid reflections on motherhood — raising her children Mia and Izaac — sharpened her audience connection and helped her evolve from a purely physique-driven creator into a multi-dimensional voice in women's wellness. A mention on Forbes' social media influencer lists underscores her mainstream credibility beyond the fitness lane.
More recently, Emily's content has pivoted toward themes that reflect her own life stages: perimenopause, ADHD in women, and the emotional texture of modern motherhood, a shift visible in her hashtag usage and post framing that leans into vulnerability and self-worth rather than pure workout content. Her YouTube and TikTok channels carry solid above-median engagement, suggesting an audience that actively interacts rather than passively scrolls. Her predominantly English-speaking, anglophone audience — anchored in Australia, the US, and the UK — and her ownership of two consumer brands position her as a creator whose commercial leverage runs deeper than sponsored posts alone. As perimenopause and ADHD awareness content continues to gain traction among millennial women, her willingness to speak from lived experience rather than aspiration gives her a durable niche with growing brand-partnership potential in health, wellness, and beauty.
Emily-Skye reaches an audience concentrated in Australia primarily through YouTube, and is best activated via long-form YouTube integrations, TikTok branded content. Their sponsorship history skews toward Fitness / Health Tech, Beauty / Cosmetics, a clear signal of fit for brands in those categories. Demonstrated partners include Emily Skye FIT and James Cosmetics. Engagement on YouTube runs around 3.6%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and TikTok branded content lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows fitness content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For Australia-focused brands in Fitness / Health Tech and related categories, Emily-Skye offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Emily-Skye's tier (Mid, 148K combined followers, Australia). Pulled from CreatorDB's category benchmarks.
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Emily Skye FIT is Emily's own fitness platform and app that she founded, offering guided workout programs aimed at women. It reflects her background as a qualified personal trainer and sits at the core of her business beyond social media content.
James Cosmetics is a beauty brand that Emily Skye co-founded alongside her partner James. She lists herself as co-founder across her social media profiles, and the brand connects to her other qualification as a trained beautician and makeup artist.
Yes, Emily Skye has been open about having ADHD and regularly creates content specifically around ADHD in women, using it as a key theme on TikTok. She frames her experience through a message of self-acceptance, often describing herself as "flawed, not broken."
She does — perimenopause is one of the distinctive topics Emily covers, setting her apart from typical fitness creators who focus only on younger audiences. She uses the hashtag #perimenopause and weaves it into her broader conversation about women's health and hormonal changes.
Emily Skye has two children, a daughter named Mia and a son named Izaac. Motherhood is a recurring theme in her content, and she regularly shares raw, honest moments from mum life across both YouTube and TikTok.
Emily Skye has referenced a Forbes list appearance in her own video content, framing it as a career milestone alongside travel and lifestyle updates. She is one of the more established Australian fitness and wellness influencers, which aligns with that kind of industry recognition.
Yes — no-equipment glute and booty workouts are among Emily's most consistent content themes, with hashtags like #noequipmentworkout and #growyourglutes central to her posts. She also covers foundational strength moves like the deadlift with technique-focused tutorial videos.
"Flawed, not broken" is a phrase Emily uses in her TikTok bio to describe her overall personal philosophy, particularly around ADHD, self-worth, and mum life. It's part of her broader mission to help women feel less alone by being candid about her own struggles rather than projecting a perfect image.
Yes — Emily Skye holds formal qualifications both as a personal trainer and as a beautician and makeup artist, which she lists prominently in her YouTube bio. This dual background feeds into both her fitness app business and her co-founding role at James Cosmetics.
Emily Skye is based in Australia, which makes up the majority of her audience. She is one of Australia's longer-standing health and fitness creators, having built her following across multiple platforms over many years.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@emily-skye · YouTube
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