United States
Emily Ann Gemma is a Dallas-based beauty and lifestyle creator who built her following through polished, aspirational content spanning makeup tutorials, skincare routines, outfit breakdowns, and get-ready-with-me videos.
Total Followers -0.2%
1.3M
Across Instagram
Primary Platform
YouTube
1.3M followers · 100% of audience
Engagement
1.9%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $16K–$38K / IG post
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 1,341,112 | -3K | 1.9% | 4.4 | 3 days ago |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 30 days | -2682 -0.2% | +0 +0.0% | +0 +0.0% | -2682 |
| Last 90 days | -8583 -0.6% | +0 +0.0% | +0 +0.0% | -8583 |
| Last 365 days | -8583 -0.6% | +0 +0.0% | +0 +0.0% | -8583 |
Daily follower snapshots from CreatorDB's longitudinal index.
Emily Ann Gemma is a Dallas-based beauty and lifestyle creator who built her following through polished, aspirational content spanning makeup tutorials, skincare routines, outfit breakdowns, and get-ready-with-me videos. Operating primarily on Instagram, she has cultivated a macro-scale audience drawn to her consistent aesthetic and product-driven storytelling. Beyond sponsored content, she has extended into entrepreneurship with her own brand, Gemme Beauty, which signals a deliberate move from creator to founder. Her content rhythm leans heavily into personal moments — date nights, golf outings with her husband, and everyday styling — giving the feed a lifestyle texture that goes beyond pure beauty instruction.
Her audience skews almost entirely female, concentrated in the 25–44 age range, a demographic with meaningful purchasing power in beauty and fashion categories. Recurring content around the Nordstrom Anniversary Sale and hair extension partners like Habit Hair reflects a brand positioning in accessible-to-premium lifestyle rather than mass-market. Skincare partnerships, including Korean beauty brand Medicube, suggest she is tracking the clinical skincare trend that resonates strongly with her core age group. With her own beauty line active and engagement running above the category baseline, Gemma is positioned as a commerce-oriented creator whose value to brands lies less in raw reach and more in a loyal, purchase-ready female audience concentrated in the United States.
Emily-Ann-Gemma reaches an audience concentrated in United States primarily through YouTube, and is best activated via Instagram Reels and Stories. As a beauty creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 1.9%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their YouTube-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows beauty content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in beauty and related categories, Emily-Ann-Gemma offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Emily-Ann-Gemma's tier (Macro, 1.3M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Gemme Beauty (@gemmebeautyofficial) is Emily Ann Gemma's own beauty brand, which she promotes alongside her broader hair, makeup, and style content. It sits at the core of her creator identity and represents the more branded, product-focused side of her beauty platform.
Emily Ann Gemma is closely associated with Habit Hidden Extensions and Habit Hair wefts, which she wears and tags in her content — often noting she uses two full rows. She's built some of her most recurring content around recreating her voluminous, layered look using these specific products.
Habit Education (habiteducation.com) is a professional hair education platform that Emily Ann Gemma actively promotes, referencing new formulas and techniques in her posts. Her ongoing tagging of @habiteducation across multiple posts suggests a sustained partnership rather than a one-off sponsor mention.
Emily Ann Gemma is known for her bronde balayage — a warm, blended mix of brunette and blonde with beachy, layered dimension. Hair color and the process behind it is one of her most consistent content pillars, and it's a major reason her audience follows her for hair inspiration.
Yes, Choctaw Casino is among Emily Ann Gemma's named brand partners. Given her deep Oklahoma roots and Dallas-area base, the regional partnership fits naturally within her lifestyle and entertainment-adjacent content mix.
Yes, Emily Ann Gemma is married and her husband makes appearances in her lifestyle and travel posts, including golf outings at OmniPGA Frisco Resort. She has playfully referred to husbands as "understudies" in captions, giving followers a lighthearted glimpse into their dynamic.
Yes — the Nordstrom Anniversary Sale (#nsale) is a recurring theme in Emily Ann Gemma's content calendar. She uses her LTK shop and social posts to share curated picks, making her a reliable destination for followers looking for beauty and style recommendations during the sale each year.
Emily Ann Gemma routes her shoppable recommendations through LikeToKnow.It (LTK), consistently flagged by the #liketkit hashtag across her posts. Followers can browse her LTK storefront to find the exact clothes, accessories, and beauty products featured in her reels and GRWM content.
Emily Ann Gemma splits her time between Dallas, New York City, and Oklahoma, as she lists directly in her Instagram bio. Dallas appears to be her primary home base, where she regularly films dinner date nights, local outings, and everyday lifestyle content.
Emily Ann Gemma's primary platform is YouTube, where she publishes longer-form beauty, style, and lifestyle content. She also maintains a large and highly active Instagram presence — where she posts reels, GRWM clips, and outfit content — giving her a strong cross-platform footprint in the beauty and style space.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@emily-ann-gemma · YouTube
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