United States
Emily Ann Gemma is a Dallas-based beauty and lifestyle creator with Oklahoma roots who built her following through polished, approachable content centered on hair, makeup, and personal style.
Total Followers -0.2%
1.3M
Across Instagram
Primary Platform
YouTube
1.3M followers · 100% of audience
Engagement
—
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $16K–$38K / IG post
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 1,342,535 | -3K | — | — | 2 days ago |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 30 days | -2551 -0.2% | +0 +0.0% | +0 +0.0% | -2551 |
| Last 90 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 365 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
Daily follower snapshots from CreatorDB's longitudinal index.
Emily Ann Gemma is a Dallas-based beauty and lifestyle creator with Oklahoma roots who built her following through polished, approachable content centered on hair, makeup, and personal style. Originally gaining traction as a fashion blogger leveraging LikeToKnow.it affiliate commerce, she gradually shifted her focus toward beauty — particularly hair color and extensions — where her Get Ready With Me videos and detailed tutorials on balayage, bronde tones, and layered cuts established a distinct editorial voice. Her Instagram presence reflects that pivot clearly, with hashtag patterns and recent post content skewing heavily toward hair-transformation storytelling and product integration.
Gemma has developed a notable commercial layer beyond standard sponsorship: she founded Gemme Beauty and maintains a deep, recurring partnership with Habit Hidden Extensions — including involvement with their education platform at Habiteducation.com — suggesting a role closer to brand co-collaborator than typical paid partner. Lifestyle brands such as Omni PGA Frisco Resort and Choctaw Casino round out her sponsor mix, indicating appeal beyond pure beauty into aspirational Texas-adjacent leisure. Her audience skews almost entirely female, concentrated in the 25–44 age band that commands strong purchase intent in premium beauty and lifestyle categories, positioning her well for continued brand deals in hair care, cosmetics, and accessible luxury.
Emily-Ann-Gemma reaches an audience concentrated in United States primarily through YouTube, and is best activated via Instagram Reels and Stories. As a beauty creator they map naturally to brands targeting that space. Engagement on YouTube runs around —, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at Emily-Ann-Gemma's tier (Macro, 1.3M combined followers, United States). Pulled from CreatorDB's category benchmarks.
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Gemme Beauty (@gemmebeautyofficial) is Emily Ann Gemma's own beauty brand, which she promotes alongside her broader hair, makeup, and style content. It sits at the core of her creator identity and represents the more branded, product-focused side of her beauty platform.
Emily Ann Gemma is closely associated with Habit Hidden Extensions and Habit Hair wefts, which she wears and tags in her content — often noting she uses two full rows. She's built some of her most recurring content around recreating her voluminous, layered look using these specific products.
Habit Education (habiteducation.com) is a professional hair education platform that Emily Ann Gemma actively promotes, referencing new formulas and techniques in her posts. Her ongoing tagging of @habiteducation across multiple posts suggests a sustained partnership rather than a one-off sponsor mention.
Emily Ann Gemma is known for her bronde balayage — a warm, blended mix of brunette and blonde with beachy, layered dimension. Hair color and the process behind it is one of her most consistent content pillars, and it's a major reason her audience follows her for hair inspiration.
Yes, Choctaw Casino is among Emily Ann Gemma's named brand partners. Given her deep Oklahoma roots and Dallas-area base, the regional partnership fits naturally within her lifestyle and entertainment-adjacent content mix.
Yes, Emily Ann Gemma is married and her husband makes appearances in her lifestyle and travel posts, including golf outings at OmniPGA Frisco Resort. She has playfully referred to husbands as "understudies" in captions, giving followers a lighthearted glimpse into their dynamic.
Yes — the Nordstrom Anniversary Sale (#nsale) is a recurring theme in Emily Ann Gemma's content calendar. She uses her LTK shop and social posts to share curated picks, making her a reliable destination for followers looking for beauty and style recommendations during the sale each year.
Emily Ann Gemma routes her shoppable recommendations through LikeToKnow.It (LTK), consistently flagged by the #liketkit hashtag across her posts. Followers can browse her LTK storefront to find the exact clothes, accessories, and beauty products featured in her reels and GRWM content.
Emily Ann Gemma splits her time between Dallas, New York City, and Oklahoma, as she lists directly in her Instagram bio. Dallas appears to be her primary home base, where she regularly films dinner date nights, local outings, and everyday lifestyle content.
Emily Ann Gemma's primary platform is YouTube, where she publishes longer-form beauty, style, and lifestyle content. She also maintains a large and highly active Instagram presence — where she posts reels, GRWM clips, and outfit content — giving her a strong cross-platform footprint in the beauty and style space.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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