United States
Emilie Kiser is a US-based lifestyle and mommy content creator who built a multi-million follower presence primarily through TikTok, where her candid, low-barrier "just sharing my life" approach found strong traction with young women.
Total Followers +1.1%
7.5M
Across TikTok, YouTube, Instagram
Primary Platform
TikTok
5.1M followers · 68% of audience
Engagement
9.1%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $26K–$62K / IG post
Kiser shared her baby bump on Instagram, calling the news "a bright light" during her family's darkest days. She noted she intends to guard her family's privacy and may limit how much of the pregnancy she shares publicly.
In the June 17 episode, Kiser spoke candidly about grief, forgiving her husband Brady, and her commitment to raising drowning-prevention awareness. She described learning to coexist with grief rather than 'getting through it.'
Marking Water Safety Awareness Month, Kiser called Trigg's death "very preventable" and urged parents to install pool fences, learn CPR, and ensure children take swimming lessons.
At the six-month mark, Kiser urged parents to install pool fences, maintain door alarms, and enroll children in swim lessons, framing water safety advocacy as part of her ongoing grief journey.
| Window | TikTok | YouTube | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +1K +0.5% | +2K +0.1% | +3K |
| Last 30 days | +0 +0.0% | +3K +1.6% | +82K +3.7% | +85K |
| Last 90 days | +0 +0.0% | +9K +5.1% | +119K +5.4% | +128K |
| Last 365 days | +0 +0.0% | +9K +5.1% | +119K +5.4% | +128K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| L'Occitane Beauty / Skincare | Sponsored content | TikTok | 2024–2025 | — |
| ARMRA Health / Wellness | Sponsored content | TikTok | 2025–Long-term | — |
Emilie Kiser is a US-based lifestyle and mommy content creator who built a multi-million follower presence primarily through TikTok, where her candid, low-barrier "just sharing my life" approach found strong traction with young women. Her content spans day-in-the-life vlogs, personal style, family moments with her children Trigg and Teddy, and major milestone announcements — including a recent pregnancy reveal that drove notable audience response. The aesthetic across her platforms is warm and unpolished by design, which mirrors the personal blog framing she applies consistently on TikTok, Instagram, and YouTube. Instagram is her fastest-growing surface and carries exceptionally high engagement relative to the category, suggesting her audience there is particularly close-knit.
Her viewership skews heavily female and concentrates in the 18–34 age range, with meaningful reach across English-speaking markets beyond the US, including the UK and Australia. Engagement rates well above category medians point to genuine community investment rather than passive reach inflated by viral spikes. Sponsorships with wellness-forward brands like ARMRA and L'Occitane signal a positioning in the aspirational-yet-accessible lifestyle lane that mommy and young-woman content reliably occupies. As her family narrative expands with a third child, she is well placed to deepen partnerships in maternal wellness, premium personal care, and family travel — categories that reward the kind of trust-based audience relationship her content has cultivated.
Emiliekiser reaches an audience concentrated in United States primarily through TikTok, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Beauty / Skincare, Health / Wellness, a clear signal of fit for brands in those categories. Demonstrated partners include L'Occitane and ARMRA. Engagement on TikTok runs around 9.1%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at Emiliekiser's tier (Mega, 7.5M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Yes, Emiliekiser announced she and her family are expecting another baby, describing the news as something they are 'so grateful and excited' to share. This will be her third child, joining her two kids Trigg and Teddy who already appear throughout her lifestyle content.
Emiliekiser is mom to two children named Trigg and Teddy, both of whom feature regularly in her day-in-the-life TikToks, Instagram posts, and family vlogs. Her role as a young mom is one of the defining threads running through everything she posts.
Emiliekiser is 27 years old, a detail she includes in her own bios across TikTok, Instagram, and YouTube. She built a following of over 7 million across platforms while documenting life as a young mom and lifestyle creator.
Emiliekiser consistently uses the #30A hashtag, strongly associating her with the Scenic Highway 30A corridor along Florida's Gulf Coast panhandle. The area — known for its white-sand beaches and coastal family lifestyle — appears as a recurring backdrop in her travel and family content.
ARMRA is a wellness brand that markets bovine colostrum as a supplement for immune and gut health. Emiliekiser is a paid partner, tagging posts with #armrapartner, which fits the health-forward, personal lifestyle angle she brings to sponsored content alongside her everyday family posts.
Emiliekiser's confirmed partnerships include L'Occitane, the French luxury skincare and beauty brand, and ARMRA, a colostrum-based wellness supplement. She signals paid work clearly through hashtags like #loccitanepartner and #armrapartner across her TikTok and Instagram posts.
Emiliekiser has a YouTube channel focused on longer lifestyle vlogs and family content, but uploads there far less frequently than on TikTok or Instagram. As of mid-2026, TikTok and Instagram are where she is most consistently active, with YouTube serving more as an archive of deeper-cut content.
DITL stands for 'Day in the Life,' a vlog format Emiliekiser uses to give followers an unfiltered look at her daily routine as a mom. These videos are a signature part of her content mix, sitting alongside pregnancy updates, family trips, and personal life moments she shares across TikTok and Instagram.
TikTok is Emiliekiser's largest platform, where she has grown an audience well past the 5 million mark. Her Instagram following is also substantial and has been growing at a notably fast pace, making it her second-biggest presence and the platform where her audience interaction is exceptionally strong.
Emiliekiser's engagement runs several times above the typical benchmark for creators at her follower count, which is rare in the Mega tier. Her relatable, personal storytelling around real-life milestones — motherhood, pregnancy, family travel, and everyday routines — drives an unusually loyal and interactive community response.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@emiliekiser · TikTok
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