United Kingdom
Elzthewitch is a UK-based presenter, gamer, and multi-platform creator occupying the crossover between mainstream broadcasting and online gaming culture.
Total Followers -0.2%
853K
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
231K followers · 27% of audience
Engagement
4.8%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $5.5K–$13K / IG post
The ceremony took place on 17 April 2026 at the Southbank Centre's Queen Elizabeth Hall in London. BAFTA executive director Emma Baehr praised Elz as a talent who "brings together the worlds of games and entertainment."
The fan-favourite duo reunited for their third outing together hosting one of the UK's biggest creator-led sporting events, having previously co-hosted in 2022 and 2025.
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | -330 -0.1% | -128 -0.1% | -458 |
| Last 30 days | +0 +0.0% | -1321 -0.4% | -102 -0.0% | -1423 |
| Last 90 days | +3K +1.3% | +73 +0.0% | +2K +0.7% | +5K |
| Last 365 days | +3K +1.3% | +73 +0.0% | +2K +0.7% | +5K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Sky Cinema Entertainment / Streaming | Sponsored content | 2024–2025 | — | |
| NBA Abu Dhabi Sports / Events | Sponsored content | 2024–2025 | — |
Elzthewitch is a UK-based presenter, gamer, and multi-platform creator occupying the crossover between mainstream broadcasting and online gaming culture. Her self-billing as an "undercover geek" reflects a dual identity she has built credibly: she has hosted the BAFTA Games Awards and holds presenting roles on KISSTORY RnB and Kerrang! Radio, while producing variety gaming, vlog, and social comedy content across YouTube, Instagram, and TikTok. That combination of broadcast credentials and community-native output places her alongside the wider UK creator ecosystem she regularly collaborates within, including group formats and events connected to the Sidemen network.
Her audience skews young adult (18–34) and slightly male — a natural fit for gaming and entertainment campaigns — though a meaningful female share broadens her appeal for lifestyle crossovers. Notably, a substantial portion of her reach is American rather than British, giving her cross-market utility that domestic-only UK creators cannot offer global brands. Engagement rates running well above category medians across all platforms point to genuine audience attentiveness rather than passively accumulated numbers. With national radio credits and BAFTA-stage experience reinforcing her social presence, she is positioned to anchor brand campaigns that require a creator carrying both broadcaster legitimacy and authentic gaming-community roots.
Elzthewitch reaches an audience concentrated in United Kingdom primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Entertainment / Streaming, Sports / Events, a clear signal of fit for brands in those categories. Demonstrated partners include Sky Cinema and NBA Abu Dhabi. Engagement on YouTube runs around 4.8%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows gaming content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United Kingdom-focused brands in Entertainment / Streaming and related categories, Elzthewitch offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Elzthewitch's tier (Mid, 853K combined followers, United Kingdom). Pulled from CreatorDB's category benchmarks.
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Yes, Elzthewitch is a credited host of the BAFTA Games Awards, which she lists prominently across every one of her social media profiles. The BAFTA Games Awards is one of the most prestigious events in the UK gaming industry, and her role there sets her apart from most gaming content creators as a recognized broadcast-level host.
Elzthewitch presents on two very different UK radio stations — KISSTORY (an RnB and old-school hits station) and Kerrang! Radio (a rock and alternative station). Straddling both genres reflects how versatile her media career is and reinforces her identity as a mainstream presenter who is also genuinely embedded in gaming and geek culture.
Elzthewitch uses 'undercover geek' as her YouTube self-description to capture the contrast between her polished, broadcast-facing persona and her genuine passion for gaming and geek culture. It's a nod to the fact that she occupies mainstream spaces like radio presenting and awards hosting while remaining deeply rooted in the gaming and online creator world.
Elzthewitch took part in a £10,000 golf tournament featuring a group of UK female YouTubers including Talia Mar, Faith, Freya, Amy, and Gee. The event was documented as a full YouTube video and highlighted the close-knit community of British women creators who regularly collaborate both on and off camera.
Elzthewitch moves in the same UK YouTube circles as the Sidemen, regularly referencing the Sidemen and the Sidemen Charity Match in her content and hashtags. She is part of the broader UK creator ecosystem that overlaps with Sidemen events and collaborators, while maintaining her own distinct identity as a presenter and gamer.
Retro gaming is a recurring theme in Elzthewitch's content, fitting squarely with her self-described 'undercover geek' identity. She tags content with #retrogaming and mixes nostalgia-driven gaming videos alongside variety gaming and vlog-style content across her YouTube channel.
Elzthewitch has worked with Sky Cinema as a brand partner, producing sponsored content promoting Sky Cinema Club across her platforms. Sky Cinema appears as one of her most visible commercial associations, with dedicated ad tags used consistently across her posts.
Elzthewitch has been associated with NBA Abu Dhabi content, using the #nbaabudhabi tag in her posts, which suggests she attended or covered the NBA games held in the UAE as part of her sports and entertainment presenting work. It fits her broader profile as a multi-platform host who covers major live sporting and gaming events.
Elzthewitch regularly appears alongside UK female creators including Talia Mar, Faith, Freya, Amy, and Gee, most visibly through events like the £10,000 golf tournament video. These collaborations reflect a well-established community of British women in the YouTube space who frequently create content together and appear at shared creator events.
Elzthewitch is based in the United Kingdom, which aligns with her radio roles on KISSTORY and Kerrang! and her involvement in UK creator events. Interestingly, the largest portion of her audience actually comes from the United States, reflecting the international reach of her gaming and entertainment content.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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