Indonesia
Elsa, known by the handle @elsaajapasal, is an Indonesian lifestyle and personal-vlog creator whose combined TikTok and Instagram following places her in the country's mega-influencer tier.
Total Followers -0.1%
6.6M
Across Instagram, TikTok
Primary Platform
2.2M followers · 33% of audience
Engagement
3.7%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $26K–$62K / IG post
| Window | TikTok | Combined | ||
|---|---|---|---|---|
| Last 7 days | -1320 -0.1% | +0 +0.0% | +0 +0.0% | -1320 |
| Last 30 days | -8579 -0.4% | +0 +0.0% | +0 +0.0% | -8579 |
| Last 90 days | -27498 -1.3% | +0 +0.0% | +0 +0.0% | -27498 |
| Last 365 days | -27498 -1.3% | +0 +0.0% | +0 +0.0% | -27498 |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Team Liquid Indonesia Esports / Gaming | Brand ambassador | Long-term | — | |
| Biore Indonesia Skincare | Brand ambassador | Long-term | — | |
| Glow & Lovely Indonesia Skincare / Beauty | Sponsored content | 2025–2026 | — | |
| Armani Beauty Indonesia Luxury Beauty | Sponsored content | 2025–2026 | — | |
| CapCut Tech / App | Channel sponsor | TikTok | 2025–2026 | — |
Elsa, known by the handle @elsaajapasal, is an Indonesian lifestyle and personal-vlog creator whose combined TikTok and Instagram following places her in the country's mega-influencer tier. Her content centers on try-on hauls, behind-the-scenes daily life, and travel — casual and documentary in feel rather than heavily produced. That approachability has built a loyal fan community she addresses as "cacicuuu." She has extended her personal brand beyond social content with "Buku Karangan," a published book, signaling creative ambitions that stretch beyond short-form video.
Her brand partnerships reflect a clear beauty and lifestyle positioning: she holds an official ambassador role with Biore Indonesia and has collaborated with Glow & Lovely and Armani Beauty Indonesia, making her a reliable vehicle for personal-care campaigns aimed at young Indonesian women — the demographic that anchors her audience. An affiliation with TeamLiquid Indonesia introduces an esports crossover dimension that widens her appeal beyond conventional lifestyle verticals, while her CapCut Pioneer designation signals comfort with tech-forward content formats. With TikTok carrying the majority of her following and delivering well-above-median engagement, she is well-positioned for brands seeking credible, high-reach access to Indonesia's digitally-native young adult consumer.
elsaajapasal reaches an audience concentrated in Indonesia primarily through Instagram, and is best activated via Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Esports / Gaming, Skincare, Skincare / Beauty, a clear signal of fit for brands in those categories. Demonstrated partners include Team Liquid Indonesia and Biore Indonesia. Engagement on Instagram runs around 3.7%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at @elsaajapasal's tier (Mega, 6.6M combined followers, Indonesia). Pulled from CreatorDB's category benchmarks.
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"Buku Karangan" is a book authored by elsaajapasal, promoted directly in her Instagram bio as available now. The title translates roughly to "Written Work" or "Composed Book" in Indonesian, reflecting her identity as a personal storyteller who extends her voice beyond social media content.
@ecaverse.official is listed in elsaajapasal's Instagram bio alongside personal contact details and her community nickname, suggesting it is a brand or creative project she owns or co-leads. It appears separately from her paid brand partnerships, pointing to it being her own venture rather than a sponsorship.
Elsaajapasal's Instagram bio tags @teamliquid.id, the Indonesian branch of the global esports organization Team Liquid, indicating she is part of their creator or ambassador roster. Indonesian esports organizations increasingly sign lifestyle and personal-blog creators alongside competitive gamers as part of their broader content strategy.
"Cacicuuu" appears in elsaajapasal's Instagram bio as a playful self-identifier and term of endearment she uses for herself or her community. In Indonesian online culture, affectionate nicknames with stretched vowels like this are a common way creators build a warm, recognizable bond with their audience.
Yes, Armani Beauty Indonesia is one of elsaajapasal's confirmed brand partners, appearing among her top campaign hashtags with #armanibeautyid. Her audience skews heavily female and peaks in the 25–34 age range, making her a natural fit for premium international beauty labels targeting Indonesian consumers.
Elsaajapasal regularly posts fashion try-on clips and hauls across Instagram and TikTok, often teasing short edits before directing followers to her YouTube channel for full-length versions. Captions like "besok aku upload tryon nya" ("I'll upload the try-on tomorrow") are a signature part of how she builds anticipation between platforms.
Yes, elsaajapasal actively uses YouTube as her long-form home base, posting full videos of travel vlogs and try-on hauls that are previewed as shorter clips on Instagram and TikTok. Her captions frequently end with a push to YouTube — "full nya ke yt aku cepaaat" ("full version on my YouTube soon") — making cross-platform viewing a core part of her content loop.
Confirmed brand partnerships for elsaajapasal include Biore Indonesia, Glow & Lovely, Armani Beauty Indonesia, and CapCut, spanning skincare, beauty, and creator tools. She is also affiliated with Team Liquid Indonesia, one of the country's most recognized esports organizations.
Elsaajapasal has a significantly larger following on TikTok than on Instagram, though both platforms place her firmly in the Mega creator tier. Her TikTok also generates notably higher engagement than her Instagram, making it the platform where her audience is most active even though Instagram is her declared primary base.
Elsaajapasal is an Indonesian creator, and the overwhelming majority of her audience is also based in Indonesia. She creates content in Bahasa Indonesia, and her brand partnerships — including Biore, Glow & Lovely, and Armani Beauty Indonesia — are all oriented toward the Indonesian market.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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