United Kingdom
Ellypear is a UK-based food writer, recipe creator, and three-time author who built her credibility in the culinary world long before social media became a primary career path.
Total Followers -0.2%
296K
Across Instagram
Primary Platform
YouTube
296K followers · 100% of audience
Engagement
5.0%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $4.4K–$10K / IG post
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 296,000 | -710 | 5.0% | — | 1 day ago |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | -89 -0.0% | +0 +0.0% | +0 +0.0% | -89 |
| Last 30 days | -710 -0.2% | +0 +0.0% | +0 +0.0% | -710 |
| Last 90 days | +59 +0.0% | +0 +0.0% | +0 +0.0% | +59 |
| Last 365 days | +59 +0.0% | +0 +0.0% | +0 +0.0% | +59 |
Daily follower snapshots from CreatorDB's longitudinal index.
Ellypear is a UK-based food writer, recipe creator, and three-time author who built her credibility in the culinary world long before social media became a primary career path. Her handle is a direct nod to The Pear Cafe, which she owned and operated from 2006 to 2018 — a background that gives her content genuine hospitality authority. On Instagram, where she holds a mid-tier following built almost entirely on organic trust, she focuses on pescatarian cooking and zero-waste food philosophy. Her signature 'Yellow Sticker Diaries' content — centred on UK supermarket reduced-price items — sits at the intersection of frugal living and creative cookery, and her recurring themes of small-batch preserving, leftover transformation, and air fryer recipes speak to an audience that cooks practically rather than aspirationally. A BBC Food Awards finalist, she brings editorial credibility that distinguishes her from purely self-taught creators.
Her audience skews strongly female and concentrates in the 25–34 age band, with meaningful reach across both the UK and the United States — a transatlantic spread that reflects the broad appeal of zero-waste cooking as both an economic and environmental concern. Engagement running well above the category median signals a community that actively participates rather than passively scrolls, which makes her particularly well-suited to food, homeware, kitchen appliance, and sustainability-adjacent brand partnerships. Her rate positioning reflects that genuine influence premium. As food-cost pressures continue to drive interest in resourceful home cooking, Ellypear's combination of professional culinary history, authorship, and consistent content output places her as a credible long-term voice in the practical, values-driven end of the UK food creator space.
Ellypear reaches an audience concentrated in United Kingdom primarily through YouTube, and is best activated via Instagram Reels and Stories. As a food creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 5.0%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their YouTube-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows food content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United Kingdom-focused brands in food and related categories, Ellypear offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Ellypear's tier (Mid, 296K combined followers, United Kingdom). Pulled from CreatorDB's category benchmarks.
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The Yellow Sticker Diaries is Ellypear's recurring content series built around buying near-date food that UK supermarkets mark down with yellow reduced-price stickers, then turning those ingredients into proper meals rather than letting them go to waste. It ties directly into her broader anti-food-waste philosophy and shows followers how to cook creatively and economically with whatever they can find discounted.
Yes — Ellypear owned and ran The Pear Cafe from 2006 to 2018, giving her over a decade of hands-on professional kitchen experience before she transitioned into full-time food writing and content creation. That café background is a big reason her recipes feel tested and practical rather than purely aspirational.
Ellypear is a three-time published author, which puts her in a different bracket from most food influencers who stick solely to social content. Her books reflect the same themes she covers online — pescatarian cooking, using up leftovers, and reducing food waste.
Yes, Ellypear has been a BBC Food Awards finalist, a recognition that highlights her standing in the UK food community well beyond social media. The BBC Food Awards celebrate standout contributors to British food culture, making it a meaningful credential for an independent food creator and writer.
Yes — Ellypear follows a pescatarian diet, eating fish and seafood but not meat, and her recipes are built around that lifestyle from the ground up. This gives her content a distinct angle compared to general food creators, as everything she develops is genuinely pescatarian-friendly rather than adapted after the fact.
Jam-making is a regular feature of Ellypear's content, with a particular focus on small-batch recipes so followers don't need to commit to preserving large quantities at once. She's covered blackberry jam and other berry varieties, often framing it as a practical way to use up fruit before it spoils.
Yes, air fryer recipes appear alongside Ellypear's leftover and pescatarian cooking content. She approaches it as a practical everyday kitchen tool rather than a novelty, which fits her general philosophy of making good food with minimal fuss and less waste.
Love Food Hate Waste is both a UK food-waste campaign Ellypear aligns with and a genuine philosophy running through all her recipes — the idea that good cooking starts with using what you already have rather than buying fresh ingredients every time. Many of her dishes are specifically designed around finishing off leftovers and odds and ends, making her content especially useful for followers watching their grocery spend.
Ellypear is based in the United Kingdom, and her content has a distinctly British feel — from yellow-sticker supermarket shopping to the seasonal produce she cooks with. Her largest audience segment is UK-based, though she also has a meaningful following in the United States and Australia.
Ellypear's primary active platform is Instagram, where she has built a mid-tier following and consistently delivers engagement well above the category average — a sign that her niche audience of food-waste-conscious and pescatarian home cooks is genuinely invested in her content. She is listed on YouTube as well, but Instagram is clearly the hub of her community and posting activity.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@ellypear · YouTube
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