United Kingdom
Ellisplatten is a UK-based football content creator whose Instagram presence is built around fan culture, match-day experiences, and challenge-format videos.
Total Followers +3.0%
145K
Across Instagram
Primary Platform
YouTube
145K followers · 100% of audience
Engagement
10.0%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $2.9K–$7.3K / IG post
Ellis documented the 2026 World Cup as part of his AwayDays content output, describing it as a recurring personal milestone he remains 'forever grateful' for.
Ellis noted a Premier League partnership as part of his seasonal content slate, describing it as a pleasure to work with the league.
Ellis appeared as a featured content creator at Classic Football Shirts at the Betsson crossroads Sports Storytelling Forum in April 2025.
As part of his Double Tap Content roster, Ellis hosts Shirt Shopping — a recurring format featuring guests such as Daniel Sturridge and Fabrizio Romano exploring vintage football shirts.
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 145,044 | +4K | 10.0% | — | 8 days ago |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | +508 +0.4% | +0 +0.0% | +0 +0.0% | +508 |
| Last 30 days | +4K +3.0% | +0 +0.0% | +0 +0.0% | +4K |
| Last 90 days | +14K +9.7% | +0 +0.0% | +0 +0.0% | +14K |
| Last 365 days | +14K +9.7% | +0 +0.0% | +0 +0.0% | +14K |
Daily follower snapshots from CreatorDB's longitudinal index.
Ellisplatten is a UK-based football content creator whose Instagram presence is built around fan culture, match-day experiences, and challenge-format videos. The hashtag footprint — spanning #awaydays, #football, #challenge, and #worldcup — points to a creator who covers the lived experience of following the game: traveling to away fixtures, participating in viral football challenges, and tracking major international tournaments. Represented through Double Tap Content, a UK creator management outfit, Ellisplatten operates with a professional commercial infrastructure that belies a mid-tier follower count, suggesting an established track record of brand delivery rather than a channel still finding its footing.
What distinguishes Ellisplatten's profile most sharply is an engagement rate running at roughly six to seven times the category median — a signal that the audience is genuinely reactive rather than passive, which is the metric brands increasingly prioritize over raw reach. The follower base skews slightly male but is notably close to gender parity, an unusual split for football content that broadens appeal beyond the traditional sports-ad buyer. A Microsoft partnership, visible in the hashtag record, signals that Ellisplatten's positioning has already crossed from pure sports territory into lifestyle and tech adjacency. With strong concentration in the UK and a secondary foothold in the US market, the channel is well placed for brands targeting young adult football fans on both sides of the Atlantic.
Ellisplatten reaches an audience concentrated in United Kingdom primarily through YouTube, and is best activated via Instagram Reels and Stories. Their sponsorship history skews toward Technology, a clear signal of fit for brands in those categories. Demonstrated partners include Microsoft. Engagement on YouTube runs around 10.0%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their YouTube-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows sport content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United Kingdom-focused brands in Technology and related categories, Ellisplatten offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Ellisplatten's tier (Mid, 145K combined followers, United Kingdom). Pulled from CreatorDB's category benchmarks.
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Ellisplatten's away days content follows the British football tradition of fans travelling to watch matches at opposing clubs' grounds, capturing the journey, atmosphere, and culture of away fixtures. It's one of the defining content formats on the channel and taps into a deeply felt part of English football fan identity.
Football challenges are a core pillar of Ellisplatten's content, with the #challenge hashtag consistently among their most-used tags alongside #football and #soccer. These videos sit alongside matchday travel and international tournament content to give the channel a varied but football-first identity.
Yes, Ellisplatten has an active partnership with Microsoft, tagging sponsored posts with #microsoftpartner. Tech brand collaborations like this have become common for sports creators who attract engaged young adult audiences, and Microsoft has invested heavily in football-adjacent content creators in recent years.
Double Tap Content is the business entity listed in Ellisplatten's Instagram bio, with brand inquiries directed to ellis@doubletapcontent.com. It appears to be the creator's production or management operation that handles commercial partnerships and content output.
Yes, #worldcup is one of Ellisplatten's top recurring hashtags, meaning they create content around major international football tournaments alongside their club-level coverage. International tournament content fits naturally into the channel's existing football challenge and fan-experience format.
Ellisplatten tags both #football (the standard British term) and #soccer (the American term) to maximise reach across different audiences. Their viewer base reflects this strategy — while the United Kingdom is the top country, a significant share of their audience is based in the United States.
Ellisplatten's primary platform is YouTube, though they maintain a strong and active Instagram presence. This dual approach is common for football creators who use Instagram Reels and Stories to surface short highlights while YouTube hosts the longer challenge and away-day formats.
Microsoft is the most clearly evidenced brand partner, with Ellisplatten running #microsoftpartner campaigns on Instagram. As a Mid-tier creator with engagement well above the category norm, they sit in a range attractive to both major consumer tech brands and football or sports-adjacent sponsors.
Ellisplatten is based in the United Kingdom, and the UK makes up the largest single share of their audience. The away-days content and strong football-culture focus are both rooted in British fan traditions.
The audience skews toward young adults aged 18 to 34, with a near-even gender split that is notably more balanced than many football channels. The combination of challenge content and matchday travel culture draws a passionate, community-driven fanbase rather than casual sports browsers, which explains the channel's exceptionally high engagement rate relative to the category median.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@ellisplatten · YouTube
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