Data refreshed Sep 22, 2026 · 12:00 PM UTC
Lifestyle & Vlog United States

Elliotchoy

Full Creator Stats Live · Updated 2026-09-22

Elliot Choy is a New York City-based lifestyle vlogger and self-styled filmmaker who built an early following documenting student life before relocating to Manhattan and pivoting toward solo-living content.

NicheLifestyle & Vlog TierMacro Engagement3.7%

Total Followers -0.1%

2.1M

Across YouTube, Instagram, TikTok

Primary Platform

YouTube

1.3M followers · 65% of audience

Engagement

3.7%

vs. 1.5% category median

Sponsorship Tier

Macro

Est. $3.1K–$7.9K / IG post

Quick facts
  • Above-median engagement at more than double the category baseline signals an actively retained audience, not just a passively subscribed one.
  • Cinematic solo-living vlogs set in NYC — apartment moves, daily routines, independent life — form the channel's repeatable signature format.
  • Official Canon creator partnership and persistent filmmaking hashtags position the brand squarely within the videography and visual-craft enthusiast community.
  • Instagram Reels outperform YouTube in raw engagement rate, suggesting short-form content functions as the primary new-audience discovery funnel.
  • Solo NYC living narrative — moving in alone and building independent routines — anchors a niche with strong pull for young adult viewers.

Performance Across Platforms

Updated 2026-09-22
PlatformFollowers30d GrowthEngagementPosts / wkLast upload
YouTube 1,330,000 +0 3.7% — 1 months ago
Instagram 157,454 -709 12.3% 0.2 25 days ago
TikTok 565,800 -905 7.4% — 2 months ago

Growth Trend

Last 365 days
WindowYouTubeInstagramTikTokCombined
Last 7 days +0 +0.0% -173 -0.1% -226 -0.0% -399
Last 30 days +0 +0.0% -709 -0.4% -905 -0.2% -1614
Last 90 days +0 +0.0% -1874 -1.2% -2942 -0.5% -4816
Last 365 days +0 +0.0% -1874 -1.2% -2942 -0.5% -4816

Audience Demographics

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17K380K744K1.1M1.5M Sep 23Dec 23Mar 24Jun 23Now
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Daily follower snapshots from CreatorDB's longitudinal index.

Recent Brand Partnerships

Last 12 months · sponsored content only
BrandTypePlatformDatePerformance vs. baseline
Sponsored content YouTube Dec 2025 —
Sponsored content YouTube Mar 2025 —
Background

About Elliotchoy

Elliot Choy is a New York City-based lifestyle vlogger and self-styled filmmaker who built an early following documenting student life before relocating to Manhattan and pivoting toward solo-living content. His videos center on apartment moves, daily routines, and the textures of independent urban life, shot in a deliberately cinematic style that distinguishes his output from more casual vlog formats. A sustained Canon creator partnership — reflected in his recurring use of Canon EOS hardware and #canoncreator tagging — underscores his positioning as a production-conscious creator who treats visual craft as a differentiator, not an afterthought.

Brand fit

Why brands partner

Elliotchoy reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Tech, Food delivery, Telecom, a clear signal of fit for brands in those categories. Demonstrated partners include Canon and BetterHelp. Engagement on YouTube runs around 3.7%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows vlog content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in Tech and related categories, Elliotchoy offers a defined, creative-fit audience rather than broad, low-intent impressions.

Estimated Rate Card

Benchmark estimates for a creator at Elliotchoy's tier (Macro, 2.1M combined followers, United States). Pulled from CreatorDB's category benchmarks.

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Frequently Asked Questions

What is Elliot Choy's 'moving into my NYC apartment alone' series about?

The series follows Elliot Choy as he moves into a new New York City apartment by himself, documenting everything from the move-in day to getting settled and building a solo daily routine. It sparked a follow-up video focused on his productive routine while living alone, turning the experience into a relatable mini-arc for viewers navigating similar life transitions.

What camera does Elliot Choy use to film his vlogs?

Elliot Choy is a Canon Creator partner, and his hashtag history — including #eosc50 — suggests he shoots with Canon EOS C50 equipment. His consistent use of #cinematic and #filmmaking tags reflects a deliberate investment in production quality that distinguishes his lifestyle vlogs from more casual vlog formats.

Why do Elliot Choy's videos look so cinematic compared to other lifestyle vloggers?

Elliot applies deliberate filmmaking techniques — including careful composition, color grading, and pacing — alongside professional-grade Canon gear from his Canon Creator partnership. He openly tags his work with #cinematic and #filmmaking, signaling that high production value is a core part of his creative identity rather than an afterthought.

Does Elliot Choy talk about mental health in his content?

Elliot Choy has partnered with BetterHelp, the online therapy platform, which signals that mental health and emotional wellbeing themes surface in his videos. Given his focus on solo living, productivity, and the quieter realities of young adult life in NYC, the partnership fits naturally within his broader personal narrative.

What is Elliot Choy's productive routine for living alone in NYC?

Elliot dedicated a full video to his productive daily routine as someone living alone in New York City, covering how he structures his time, stays motivated, and manages solo life without built-in accountability. It has become one of the most-searched topics connected to his channel and ties directly into his ongoing apartment and independent-living content arc.

Did Elliot Choy move to a new apartment recently?

Yes — Elliot Choy released videos documenting his move into a new NYC apartment alone, followed by a second video on getting settled in. The two-part arc resonated strongly with his audience and became a defining content moment on his channel around that period.

What brands has Elliot Choy partnered with?

Confirmed named sponsors include Canon and BetterHelp, with his branded hashtag history also pointing to past collaborations with Grubhub, Verizon, and Hyundai. His young, urban, predominantly female audience makes him an attractive fit for lifestyle, tech, and wellness brands looking to reach that demographic.

Is Elliot Choy's content aimed at students or young professionals?

Elliot's content sits at the intersection of both — YouTube classifies his channel under student and lifestyle categories, and his core viewers are predominantly 18–24-year-olds spanning the late-college-to-early-career window. His NYC apartment vlogs and productivity content speak directly to anyone figuring out independent adult life for the first time.

How big is Elliot Choy on YouTube?

Elliot Choy has surpassed 1.3 million subscribers on YouTube, placing him firmly in the Macro creator tier. His engagement rate runs well above the category average for a channel his size, suggesting an unusually loyal and active viewer base rather than passive audience growth.

Where is Elliot Choy based?

Elliot Choy is based in New York City, which he lists across his YouTube, Instagram, and TikTok bios — and NYC serves as the central backdrop and identity of nearly all his content. The vast majority of his audience is in the United States, reflecting how tightly his channel is built around an American urban lifestyle narrative.

How this page is built

Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →

Data refreshed Sep 22, 2026, 12:00 PM UTC · Slug: elliotchoy

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