United States
Ellarie is an Atlanta-based lifestyle and beauty creator who built her following on YouTube through makeup tutorials and candid personal vlogs before evolving into a broader mommy-and-lifestyle brand.
Total Followers -0.1%
2M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
690K followers · 35% of audience
Engagement
5.5%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $15K–$35K / IG post
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | -397 -0.0% | +0 +0.0% | -397 |
| Last 30 days | +0 +0.0% | -1689 -0.2% | +0 +0.0% | -1689 |
| Last 90 days | +0 +0.0% | -5166 -0.5% | +1K +0.4% | -3946 |
| Last 365 days | +0 +0.0% | -5166 -0.5% | +1K +0.4% | -3946 |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| AC3 Hydration Beverages / Hydration | Brand ambassador | Long-term | — | |
| Scentbird Beauty / Fragrance | Channel sponsor | Long-term | — | |
| OSEA Malibu Skincare | Sponsored content | Long-term | — | |
| Wybot Home / Tech | Sponsored content | Long-term | — |
Ellarie is an Atlanta-based lifestyle and beauty creator who built her following on YouTube through makeup tutorials and candid personal vlogs before evolving into a broader mommy-and-lifestyle brand. Operating under the self-described identity of "Mommapreneur," she has woven her role as a single mother into the core of her content, with her daughter — known online as Yoshidoll — serving as a recurring presence and creative collaborator. Her channel blends beauty how-tos with family vlogs, holiday content like Vlogmas, and increasingly popular generational-clash videos that play off the tensions and humor between millennial and Gen Z sensibilities. That relatable, unfiltered tone is a significant driver of her engagement rates, which run well above category averages across YouTube and TikTok.
Her audience is overwhelmingly female and concentrated in the 18–44 age band, skewing toward millennial women — a demo that maps closely to her own life stage and the themes she covers, from parenting teenagers to homeownership. Brand partnerships with OSEA Malibu and Scentbird signal a clean-beauty and accessible-lifestyle positioning, while her equity stake in AC3 Hydration (prominently featured in her Instagram bio) suggests an appetite for founder-level deals rather than purely transactional sponsorships. With a management-represented inquiry pipeline and a rate card placing her firmly in the macro tier, Ellarie is positioned as a relatable but aspirational figure for Black millennial mothers — a segment that remains underserved by mainstream lifestyle media and commands strong brand interest.
Ellarie reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Beverages / Hydration, Beauty / Fragrance, Skincare, a clear signal of fit for brands in those categories. Demonstrated partners include AC3 Hydration and Scentbird. Engagement on YouTube runs around 5.5%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows beauty content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in Beverages / Hydration and related categories, Ellarie offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Ellarie's tier (Macro, 2M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Yoshidoll is Ellarie's daughter, who goes by the handle @yoshidoll across social media. She's a frequent co-star in Ellarie's YouTube videos, and the mother-daughter dynamic — often playing up generational Millennial-vs-Gen-Z clashes — has become one of the most popular recurring themes on the channel.
Yes, Ellarie has been open about being a single mom and regularly weaves that reality into her content and hashtags. Much of her family-oriented material centers on raising Yoshidoll solo, which resonates strongly with her predominantly female audience across age groups.
A popular thread on Ellarie's channel features comedic back-and-forth moments with her daughter Yoshidoll that highlight generational friction — Yoshidoll acting like she knows everything now that she has a degree, or Gen Z humor going straight over Ellarie's head. These clips tend to perform especially well on TikTok and as short-form Reels.
AC3 Hydration is a hydration brand that Ellarie is affiliated with and promotes directly from her Instagram bio. It's a central reason she describes herself as a Mommapreneur — she's built a business identity that goes well beyond traditional brand-deal content creation.
Ellarie uses the term Mommapreneur in her Instagram bio to signal that she's both a full-time mom and an active entrepreneur. Her hydration brand AC3 Hydration sits alongside her content career, distinguishing her from creators who rely solely on sponsorships for income.
Ellarie has worked with brands including Osea Malibu, Scentbird, and Wybot, the latter being a pool-cleaning brand. These partnerships span beauty, wellness, and home lifestyle — all areas that fit naturally into her makeup tutorials, family vlogs, and everyday-life content.
Yes, Ellarie participates in Vlogmas, the annual holiday vlogging tradition where creators post daily throughout December. She uses the #vlogmas hashtag and typically folds in Christmas and family moments, often featuring Yoshidoll as a co-star.
Ellarie is based in Atlanta, Georgia, which she notes directly in her Instagram bio. The Atlanta area occasionally surfaces as a backdrop in her family vlogs and lifestyle content.
Ellarie genuinely bridges both — her YouTube channel description leads with makeup, but her most-engaged content tends to be family-oriented moments with Yoshidoll. She also touches on lifestyle and reality-TV-adjacent topics, making her channel a blend rather than a single-niche feed.
Ellarie has built a combined audience of over two million followers across platforms, putting her firmly in the Macro creator tier. Her Instagram following is close to a million, YouTube is her declared home base with hundreds of thousands of subscribers, and while her TikTok audience is the smallest of the three, its engagement rate runs well above the category average.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
If you'd like to update, correct, or remove this profile, get in touch and we'll handle it within 5 business days. We don't publish private data — every stat shown comes from your public platform profiles.
@ellarie · YouTube
+0 new followers
Preparing fresh data…
This usually takes 15–25 seconds.