Elisa Oyj is one of Finland's major publicly listed telecommunications operators, and @elisaoyj is its owned social media content channel rather than a traditional individual creator account.
Total Followers +0.4%
88K
Across Instagram, YouTube, TikTok
Primary Platform
30K followers · 34% of audience
Engagement
1.2%
vs. 1.5% category median
Sponsorship Tier
Micro
Est. $747–$2.1K / IG post
Elisa and its international software arm Elisa Industriq attended MWC Barcelona (2–5 March 2026), the world's largest connectivity event, marking the company's 20th year at the show.
Elisa Industriq, the international software business within the Elisa Group, named Mikko Soirola as CEO to lead its next phase of global growth and brand strengthening.
Q4 2025 results showed revenue up EUR 9m to EUR 588m, with mobile service revenue rising 2.4%. Full-year 2025 revenue reached EUR 2.3 billion.
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +128 +0.4% | +0 +0.0% | +0 +0.0% | +128 |
| Last 30 days | +388 +1.3% | +0 +0.0% | +0 +0.0% | +388 |
| Last 90 days | +1K +4.3% | +99 +0.7% | +0 +0.0% | +1K |
| Last 365 days | +1K +4.3% | +99 +0.7% | +0 +0.0% | +1K |
Daily follower snapshots from CreatorDB's longitudinal index.
Elisa Oyj is one of Finland's major publicly listed telecommunications operators, and @elisaoyj is its owned social media content channel rather than a traditional individual creator account. Publishing primarily in Finnish for a domestic audience, the channel operates across Instagram, TikTok, and YouTube, blending gadget coverage, consumer electronics promotions, digital wellbeing messaging, and lifestyle segments. The channel's own bios describe the tone as 'relaxed' and content published 'in completely free order' — a deliberate move away from corporate stiffness toward an approachable, utility-first voice that frames telecom services as enablers of everyday life.
Content themes are notably broad for a telecom brand: Formula 1 tie-ins reflect Elisa's Finnish broadcast rights for F1 racing; the #kyberintekijät and #kyberturvallisuus campaigns carry cybersecurity awareness; #superdigikoulu and #digihyvinvointi signal public-interest digital education initiatives; and consumer electronics posts — cameras, JBL speakers, gadgets — keep the feed commercially grounded. The audience skews male and concentrates in the 25–44 age bracket, a demographic that aligns with both tech purchasing decisions and telecom plan upgrades. Engagement sits slightly below category median, positioning the channel primarily as a brand-awareness asset, with 5G infrastructure promotion and the Elisa Viihde streaming platform serving as its clearest forward-looking content pillars.
Elisa reaches its audience primarily through Instagram, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. As a tech creator they map naturally to brands targeting that space. Demonstrated partners include Elisa. Engagement on Instagram runs around 1.2%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at Elisa's tier (Micro, 88K combined followers, —). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Elisa Viihde is Elisa's own entertainment and streaming service, giving subscribers access to TV channels, on-demand content, and digital entertainment. It is one of the most consistently featured products across Elisa's social channels, with the hashtag #elisaviihde appearing regularly in posts across Instagram and TikTok.
Elisa Etuohjelma is Elisa's customer loyalty and benefits program, offering perks and promotions to subscribers. It is a recurring content theme on Elisa's social channels under the #elisaetuohjelma hashtag, often used to spotlight current member-exclusive deals and product offers.
'Aito 5G' translates from Finnish as 'real 5G' or 'genuine 5G,' and Elisa uses the phrase to position its network as authentic next-generation connectivity rather than rebranded 4G. The hashtag #aito5g appears consistently in Elisa's social content as a key part of the brand's network marketing in Finland.
Superdigikoulu — roughly 'super digital school' in Finnish — is Elisa's digital skills and education initiative, aimed at helping people navigate technology more confidently. It features as a regular content series across Elisa's social platforms, tagged with #superdigikoulu on tutorial-style and instructional posts.
Arjenselostajat — meaning 'everyday commentators' in Finnish — is an Elisa content series or creator campaign built around narrating ordinary life through a digital lens. The hashtag #arjenselostajat appears repeatedly across Elisa's posts, suggesting it is an ongoing branded content format rather than a one-off campaign.
Kyberintekijät, meaning roughly 'cybersecurity makers,' is a cybersecurity-focused content series run through Elisa's social channels, tagged alongside #kyberturvallisuus (cybersecurity). It reflects Elisa's positioning beyond pure telecom — presenting the brand as an active voice in Finnish digital safety and cyber awareness.
Digihyvinvointi — 'digital wellbeing' — is a content theme Elisa uses to address healthy habits around screen time, devices, and online life. By regularly featuring #digihyvinvointi content, Elisa positions itself as a responsible digital partner, not just a subscription provider selling phones and data plans.
Yes — F1 content appears on Elisa's social channels under the hashtag #f1suomi, targeting Finnish motorsport fans. This fits Elisa's broader content mix of tech, entertainment, and lifestyle topics designed to appeal to its core Finnish audience of young adult men.
Elisa's posts cover a wide range of consumer electronics including smartphones, cameras, Bluetooth speakers, and microphones — with products like the JBL PartyBox and EasySing microphones appearing in recent content. Posts often mix product highlights with interactive questions asking followers which features matter most to them.
Elisa Oyj (@elisaoyj) runs active accounts on Instagram, TikTok, and YouTube, with TikTok holding the largest share of its social following. Instagram sees the most frequent posting, with content going up near-daily, while YouTube hosts longer-form material including gadget series and educational content.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
If you'd like to update, correct, or remove this profile, get in touch and we'll handle it within 5 business days. We don't publish private data — every stat shown comes from your public platform profiles.
@elisa · Instagram
+0 new followers
Preparing fresh data…
This usually takes 15–25 seconds.