United States
Eleonora Srugo is a New York City-based real estate broker whose Instagram presence sits at the intersection of luxury property, entrepreneurship, and reality television.
Total Followers -0.0%
158K
Across Instagram
Primary Platform
YouTube
158K followers · 100% of audience
Engagement
2.8%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $3.2K–$7.9K / IG post
BU's Questrom School of Business published a profile noting she is ranked #4 nationwide for sales volume and leads her own top-performing team, Eleonora & Co., at Douglas Elliman.
The Jan 13–26, 2025 issue featured Srugo as the star of Netflix's newest real-estate reality show and noted her broader profile as a top Douglas Elliman agent and public figure.
The show, part of the Selling franchise, debuted January 3, 2025, following Srugo's all-women team at Douglas Elliman navigating NYC's luxury real estate market.
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 158,217 | -47 | 2.8% | — | 1 months ago |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | -127 -0.1% | +0 +0.0% | +0 +0.0% | -127 |
| Last 30 days | -47 -0.0% | +0 +0.0% | +0 +0.0% | -47 |
| Last 90 days | +3K +1.7% | +0 +0.0% | +0 +0.0% | +3K |
| Last 365 days | +3K +1.7% | +0 +0.0% | +0 +0.0% | +3K |
Daily follower snapshots from CreatorDB's longitudinal index.
Eleonora Srugo is a New York City-based real estate broker whose Instagram presence sits at the intersection of luxury property, entrepreneurship, and reality television. Her platform bio references Netflix's 'Selling the City,' signaling her role as a cast member on the show and positioning her Instagram as the natural extension of that on-screen persona. Her content leans into the day-to-day realities of high-stakes NYC real estate — client experiences, the grind of agent life, and the broader identity of a businesswoman navigating a competitive urban market. Hashtags like #nycrealestate, #ceolife, and #hardwork frame her as aspirational but grounded, appealing to an audience drawn as much to her professional ethos as to the properties themselves.
With a mid-tier following built predominantly in the United States, Srugo's audience skews notably young — the 18-to-34 cohort makes up the majority of her reach — which is atypical for real estate content and likely reflects the reality-TV pipeline driving discovery. Her engagement rate sits meaningfully above the category median, suggesting an audience that is genuinely invested rather than passively scrolling. The near-even gender split broadens her appeal beyond the traditionally female-skewed real estate-influencer space. For brands in luxury lifestyle, financial services, home technology, or urban hospitality, her combination of professional credibility and Netflix visibility makes her a credible placement — particularly as the NYC real estate market continues to generate mainstream interest.
Eleonorasrugo reaches an audience concentrated in United States primarily through YouTube, and is best activated via Instagram Reels and Stories. As a realestate creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 2.8%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their YouTube-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows realestate content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in realestate and related categories, Eleonorasrugo offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Eleonorasrugo's tier (Mid, 158K combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Eleonora Srugo is a cast member on Selling the City, a Netflix real estate reality series set in New York City. The show follows brokers navigating high-stakes deals and their lives in the city, and her appearance on it has been central to building her public profile.
Both are Netflix real estate reality shows that follow brokers through deals and personal storylines, but Selling the City is rooted in New York City rather than Los Angeles. The NYC setting gives it a distinctly urban backdrop centered on one of the world's most competitive property markets.
Eleonora Srugo is a licensed real estate broker — a higher credential than a standard sales agent — operating in the New York City market. She uses the broker title prominently in her Instagram bio and content, distinguishing herself from agents who work under a supervising broker.
Her content and hashtags focus squarely on the New York City real estate market, with a strong emphasis on client experience and the deal-making process. She uses #nycrealestate consistently, positioning herself as a specialist in one of the most demanding property markets in the world.
Her Instagram content regularly features hashtags like #ceolife and #entrepreneur, signaling that she approaches her real estate career with a business-owner mindset. She publicly brands herself as a businesswoman, suggesting she operates with leadership responsibilities that go beyond a typical brokerage role.
Alongside real estate content, she posts heavily about entrepreneurship, agent lifestyle, and the businesswoman experience, using hashtags like #hardwork and #ceolife. This mix of professional motivation and deal-focused content gives her feed a dual identity as both a property expert and a lifestyle business figure.
Her Instagram audience is almost exactly split between men and women — unusual for a real estate lifestyle creator — likely because her Netflix presence on Selling the City pulled in viewers from a much broader demographic than organic property content typically reaches. That gender balance reflects genuine crossover appeal well beyond the standard real estate influencer audience.
Eleonora Srugo has over 150,000 followers on Instagram, placing her firmly in the mid-tier influencer range. Her engagement rate runs notably above the category median, suggesting her audience is actively interested in her content rather than passively scrolling past it.
She is based in the United States, with her real estate work and on-camera career centered in New York City. Her consistent use of #nycrealestate and her Netflix appearance in the city confirm that NYC is the home base for both her business and her content.
Eleonora Srugo's creator profile lists YouTube as her primary platform, though her largest active community is currently on Instagram. Operating across both platforms lets her reach fans of her Netflix work who seek out longer-form content alongside her regular Instagram posts.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@eleonorasrugo · YouTube
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