United States
Elena Brower is a New York-rooted wellness educator whose career spans more than two decades in the yoga world, where she built a reputation as a senior teacher associated with platforms like Glo…
Total Followers -1.5%
349K
Across Instagram
Primary Platform
YouTube
349K followers · 100% of audience
Engagement
1.3%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $5.2K–$12K / IG post
After receiving Jukai (lay Zen vows) in 2023, Brower finished her formal chaplaincy training in early 2026 and continues volunteering in hospice and penitentiary settings.
Following the November 2025 launch, Brower continued a multi-city tour including stops in Austin, Boulder, a weeklong UK retreat at Broughton Sanctuary, and a Zen retreat at Tassajara Mountain Zen Center.
Her fifth book, Hold Nothing, launched November 18, 2025 with a sold-out NYC event at The Strand (with Yung Pueblo) and a nationwide signing tour through December.
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 349,484 | -5K | 1.3% | 2.1 | 3 days ago |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | -2831 -0.8% | +0 +0.0% | +0 +0.0% | -2831 |
| Last 30 days | -5207 -1.5% | +0 +0.0% | +0 +0.0% | -5207 |
| Last 90 days | -6885 -2.0% | +0 +0.0% | +0 +0.0% | -6885 |
| Last 365 days | -6885 -2.0% | +0 +0.0% | +0 +0.0% | -6885 |
Daily follower snapshots from CreatorDB's longitudinal index.
Elena Brower is a New York-rooted wellness educator whose career spans more than two decades in the yoga world, where she built a reputation as a senior teacher associated with platforms like Glo (formerly YogaGlo) and through widely circulated books including 'Art of Attention' and 'Practice You.' Over time her public identity has expanded well beyond asana: she describes herself as a mother, author, chaplain, artist, and podcast host, and has been candid about her sobriety journey, a thread that runs through much of her community-building work. Her foundation, Hold Nothing, reflects a philosophy of radical openness that she applies across modalities — meditation, creative practice, and increasingly, conversations around women's hormonal health, particularly perimenopause and menopause.
Her Instagram presence centers a predominantly female audience concentrated in the 25–34 and 35–44 cohorts — women navigating the midlife wellness transition she herself documents. Hashtag activity around Fire Creek Retreat and Western North Carolina's Appalachian region signals an investment in immersive, place-based retreat experiences alongside her digital output. Her sponsored content sits naturally within the women's health and sober-lifestyle categories, and her rate positioning reflects a mid-tier creator with a credibility premium: followers come for lived experience and spiritual nuance rather than aspirational lifestyle. As the menopause conversation accelerates in mainstream media, Brower's long-standing authenticity in that space positions her as a trusted voice for brands targeting health-conscious women in their thirties and forties.
Elenabrower reaches an audience concentrated in United States primarily through YouTube, and is best activated via Instagram Reels and Stories. As a fitness creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 1.3%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their YouTube-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows fitness content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in fitness and related categories, Elenabrower offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Elenabrower's tier (Mid, 349K combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Elena Brower is the author of Art of Attention (co-created with Erica Jago) and Practice You, both widely used in yoga teacher trainings and wellness communities worldwide. Her books blend visual journaling, poetry, and self-inquiry, making them as much creative tools as instructional guides.
Yes, Elena Brower openly shares her sobriety journey as a core thread of her personal story and public content. She tags posts with #soberjourney and integrates recovery into her broader work around women's health, spirituality, and self-inquiry, making it one of the more distinctive and candid dimensions of her platform.
Yes, Elena Brower identifies as a chaplain in her official bio, which sets her apart from most prominent yoga teachers and wellness figures. Her chaplaincy training extends her work into spiritual care, grief support, and end-of-life accompaniment, adding a depth to her public voice that goes well beyond fitness or movement content.
Elena Brower's content regularly references Fire Creek Retreat alongside hashtags for Appalachia and Western North Carolina, signaling that she hosts or co-hosts immersive retreat experiences in that region. The mountain setting aligns with her teaching philosophy, which emphasizes grounded, nature-connected presence and community.
Elena Brower is a teacher on Glo (the platform formerly known as YogaGlo), one of the most established online yoga streaming services, and she is listed as one of its signature instructors. Her classes there span vinyasa flow and meditation, and the association is named directly in her Instagram bio.
Hold Nothing is a foundation Elena Brower lists as a central part of her identity alongside her roles as author, chaplain, and teacher. The name echoes the non-attachment principles at the heart of her yoga and spiritual philosophy, though the foundation's specific programs are best explored through her own channels for the most current details.
Elena Brower addresses perimenopause and menopause as recurring topics across her content and podcast, helping normalize hormonal transitions for women in their 30s and 40s. She approaches the subject through a holistic lens, combining lived experience with women's health advocacy and spiritual perspective, which resonates strongly with her predominantly female audience in that age range.
Elena Brower hosts a podcast aimed at women, covering themes like perimenopause, sobriety, spiritual practice, creativity, and personal growth. The format reflects the same multi-layered identity she brings to Instagram — mother, chaplain, artist, and teacher — rather than focusing on any single wellness niche.
Elena Brower's recent content points to a deep connection with the Appalachian region of Western North Carolina, where she is involved with Fire Creek Retreat. She is based in the United States and has long been a respected figure in the American yoga and wellness community.
Elena Brower built her reputation as a senior yoga teacher, author, and educator, known for bringing an intellectual and poetic rigor to practice that went beyond the physical. Over time she has expanded her public identity to include chaplaincy, sobriety advocacy, and women's hormonal health, making her one of the more multidimensional voices in the broader wellness space.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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