Brazil
Elementar — operating under the banner of Studio Elementar — is a Brazil-based YouTube channel built around business, economics, and entrepreneurship content delivered with a documentary-investigative edge.
Total Followers +0.1%
1.6M
Across YouTube, Instagram
Primary Platform
YouTube
1.5M followers · 95% of audience
Engagement
10.2%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $1.8K–$4.4K / IG post
| Window | YouTube | Combined | ||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +290 +0.3% | +0 +0.0% | +290 |
| Last 30 days | +0 +0.0% | +1K +1.6% | +0 +0.0% | +1K |
| Last 90 days | +10K +0.7% | +6K +6.3% | +0 +0.0% | +16K |
| Last 365 days | +10K +0.7% | +6K +6.3% | +0 +0.0% | +16K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Nomad: eSIM & Travel Sponsorship | Sponsored content | YouTube | Jul 2026 | — |
| Nomad Sponsorship | Sponsored content | YouTube | May 2026 | — |
| Binance.US Sponsorship | Sponsored content | YouTube | Oct 2025 | — |
| Global DTVM Finance / Investments | Sponsored content | YouTube | 2026 | — |
| Elementar Academy Education / Courses | Founder / owned brand | YouTube | Long-term | — |
Elementar — operating under the banner of Studio Elementar — is a Brazil-based YouTube channel built around business, economics, and entrepreneurship content delivered with a documentary-investigative edge. Rather than generic self-help advice, the channel examines structural and societal questions: why Brazilian urban development looks the way it does, how consumer deception tactics work, what systemic forces slow the country's economic progress. This analytical framing, paired with cinematic 4K production, sets Elementar apart from lighter motivational fare common in the Portuguese-language creator space. The channel's #ElementarAcademy hashtag also signals an educational product arm, suggesting a broader ecosystem beyond ad-supported video.
Elementar's audience skews heavily male and clusters in the 25–44 age bracket — a demographic that overlaps strongly with small-business owners, investors, and financially curious professionals. That profile is directly legible in the sponsor mix: recurring integrations with Nomad, a Brazilian fintech platform serving globally mobile users, and a Binance partnership both reinforce a financially literate, entrepreneurially active viewer base. Engagement runs well above category norms for a channel of this size, indicating an audience that watches attentively rather than passively. With its combination of high production values, a clearly defined analytical niche, and a sponsor footprint in fintech and digital finance, Elementar is well-positioned to consolidate authority as a leading voice in Brazilian business media as that content category continues to mature.
Elementar reaches an audience concentrated in Brazil primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories. Their sponsorship history skews toward Finance / Investments, Education / Courses, a clear signal of fit for brands in those categories. Demonstrated partners include Nomad: eSIM & Travel and Nomad. Engagement on YouTube runs around 10.2%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at Elementar's tier (Macro, 1.6M combined followers, Brazil). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Elementar Academy is the educational extension of the Studio Elementar brand, structured around the same entrepreneurship and economics themes as the main YouTube channel. It reflects the channel's stated mission to go beyond passive entertainment and give viewers practical tools for business and economic thinking.
Yes — Elementar published a video titled "What is Happening to Porto Alegre?!" examining conditions in Rio Grande do Sul's capital, which suffered catastrophic floods in 2024. The coverage fits the channel's broader pattern of analyzing major Brazilian economic and social events through a data-driven, business-focused lens.
Elementar has a strong documented connection to Rio Grande do Sul, having appeared at the Forum CDL Novo Hamburgo 2026, a prominent business and retail chamber event in that region. The channel's deep focus on Porto Alegre topics and its southern Brazilian partnerships reinforce that the studio is rooted there.
"Why Does Brazil Only Build Square Houses?" is a signature example of Elementar's content formula — taking an everyday observation about Brazilian life and unpacking the economic policies, market incentives, and regulatory forces behind it. This question-first storytelling approach is what sets the channel apart from straightforward finance commentary.
Studio Elementar is the official production brand behind the Elementar YouTube channel, positioning the operation as a full creative studio rather than a solo creator project. According to the channel's own description, the studio specializes in "Smart Content" that blends entertainment with business and entrepreneurial insight delivered in an interactive way.
Nomad, a Brazilian fintech and eSIM travel service, has sponsored Elementar's YouTube content on multiple occasions across 2025 and 2026. The partnership is a natural fit given Elementar's audience of business-oriented Brazilians who are actively seeking international financial and travel tools.
Yes — Binance.US appeared as a paid sponsor on Elementar's YouTube channel in late 2025. The deal aligns with the channel's economics and finance-focused content, which attracts an adult, predominantly male Brazilian audience with clear interest in investment and emerging financial markets.
Yes — Elementar was present at the Forum CDL Novo Hamburgo 2026, a major retail and business chamber event held in Rio Grande do Sul. The appearance shows how the channel has expanded beyond online content into direct engagement with Brazil's organized business community.
Elementar's content targets a Brazilian audience, with the large majority of its viewers coming from Brazil and Portugal. The channel publishes titles in both Portuguese and English — a common strategy for Brazilian creators balancing domestic reach with broader international discoverability.
Elementar has surpassed 1.5 million subscribers on YouTube, placing it firmly in the Macro creator tier within Brazil's business and economics content space. Its engagement rate runs well above the category average, suggesting an unusually active and loyal audience relative to its total size.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@elementar · YouTube
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