United States
Electrek is a creator with a presence on YouTube (214,000 followers), Instagram (33,590 followers), based in United States.
Total Followers +0.1%
248K
Across YouTube, Instagram
Primary Platform
YouTube
214K followers · 86% of audience
Engagement
2.1%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $840–$2.4K / IG post
| Window | YouTube | Combined | ||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +27 +0.1% | +0 +0.0% | +27 |
| Last 30 days | +0 +0.0% | +185 +0.5% | +0 +0.0% | +185 |
| Last 90 days | +1K +0.5% | +1K +3.7% | +0 +0.0% | +2K |
| Last 365 days | +1K +0.5% | +1K +3.7% | +0 +0.0% | +2K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Engwe Sponsorship | Sponsored content | YouTube | Sep 2026 | — |
| Happy Run Sponsorship | Sponsored content | YouTube | Jun 2025 | — |
| GM (General Motors) Automotive / EV | Sponsored content | YouTube | 2025–2026 | — |
| Juiced Bikes E-Bikes / Micromobility | Sponsored content | YouTube | 2025–2026 | — |
Electrek is a creator with a presence on YouTube (214,000 followers), Instagram (33,590 followers), based in United States. Their content sits in the electric vehicles & ev news space. Their YouTube bio reads: "Electrek is a news site tracking the transition from fossil fuel transportation to electric and the surrounding clean ecosystems. The site is part of the 9to5 network, which includes 9to5mac.com, 9to5Google.com and 9to5Toys.com.". The full audience and engagement breakdown is below.
Electrek operates squarely at the intersection of electric mobility, clean energy, and automotive technology, making it a natural fit for EV manufacturers, e-bike brands, EV charging infrastructure companies, home energy storage providers, and green-tech hardware makers. The audience skews heavily male and is concentrated in English-speaking markets, with the United States as the dominant geography supplemented by meaningful reach into the UK, Canada, and Australia—a useful Tier-1 Anglosphere footprint for brands launching or scaling across those markets. Content cadence is strong, with near-daily publishing across YouTube and Instagram, and engagement sits above the category median, signaling an active, topic-invested community rather than passive followers. Hashtag usage and recent post subjects confirm an editorial focus on test drives, EV news, and hands-on product reviews, giving sponsors a clearly defined and contextually relevant integration window. Demonstrated deals with e-bike brands Engwe and Happy Run confirm the channel's ability to convert product-review formats into paid partnerships; logical adjacent targets include EV charging hardware, automotive software subscriptions, residential solar, and energy-management platforms.
Benchmark estimates for a creator at Electrek's tier (Mid, 248K combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Yes, Electrek is part of the 9to5 network, the same media family behind 9to5Mac, 9to5Google, and 9to5Toys. While those outlets focus on Apple, Android, and consumer deals respectively, Electrek covers the transition from fossil fuel transportation to electric vehicles and clean energy ecosystems.
Electrek is widely perceived as having a pro-Tesla lean, largely because Tesla coverage has historically made up a significant share of its editorial output and the site grew in parallel with Tesla's rise. That said, Electrek also covers competing EVs from manufacturers like GM, Hyundai, and Rivian, and does report critically on Tesla when warranted.
Electrek's website is its primary platform, reportedly drawing over 20 million views per month — far beyond what its YouTube channel alone accounts for. The YouTube and Instagram accounts extend the brand into video and social, but the core journalism and breaking EV news lives at electrek.co.
Electrek covers the full range of electric mobility, including e-bikes and electric motorcycles alongside passenger cars and commercial trucks. The channel has published hands-on reviews of models like the Juiced Nomadix R electric dirt bike and original reporting on brands like Juiced Scrambler.
Yes, Electrek has covered Tesla's plans to bring the Semi into European markets, framing it as part of the broader push to electrify commercial freight. This fits Electrek's editorial mission of tracking EV expansion across all vehicle categories, not just passenger cars.
Electrek has run sponsored content partnerships with e-bike brands including Engwe and Happy Run. These deals reflect the site's expanding coverage of electric two-wheelers as part of its wider mission to document the shift away from fossil fuel transportation.
Electrek published content framed around GM making significant improvements to its EV charging experience — a headline style typical of Electrek's direct, shareable editorial voice. The piece examined changes GM introduced to address longstanding frustrations around public charging reliability and cross-brand compatibility.
Yes — Electrek has done hands-on tests of electric off-road bikes, including a ride on the Juiced Nomadix R, an e-moto capable of hitting 70 MPH. This reflects the outlet's deliberate expansion beyond four-wheeled EVs to cover the growing electric two-wheeler market.
Yes, the Hyundai Ioniq 6 features in Electrek's EV news and comparison coverage, and the model appears among the site's most-used content tags. Hyundai's electric lineup is regularly covered as a meaningful rival to Tesla in the mainstream EV segment.
Electrek is US-based and draws the large majority of its audience from American readers, but its reporting spans global EV markets — including European policy shifts, international Tesla developments, and Asian automakers entering the space. Readers in the UK, Canada, India, and Australia also make up a notable share of its audience.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
If you'd like to update, correct, or remove this profile, get in touch and we'll handle it within 5 business days. We don't publish private data — every stat shown comes from your public platform profiles.
@electrek · YouTube
+0 new followers
Preparing fresh data…
This usually takes 15–25 seconds.