United States
Eixchelb — known by her first name, Eixchel — is a Miami-based Latina content creator whose work sits at the intersection of beauty, lifestyle, and Latin pop culture.
Total Followers +0.1%
5.1M
Across Instagram, TikTok
Primary Platform
YouTube
940K followers · 18% of audience
Engagement
4.9%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $14K–$33K / IG post
| Window | TikTok | Combined | ||
|---|---|---|---|---|
| Last 7 days | +470 +0.1% | +0 +0.0% | +0 +0.0% | +470 |
| Last 30 days | +7K +0.7% | +0 +0.0% | +0 +0.0% | +7K |
| Last 90 days | +15K +1.6% | +0 +0.0% | +0 +0.0% | +15K |
| Last 365 days | +15K +1.6% | +0 +0.0% | +0 +0.0% | +15K |
Daily follower snapshots from CreatorDB's longitudinal index.
Eixchelb — known by her first name, Eixchel — is a Miami-based Latina content creator whose work sits at the intersection of beauty, lifestyle, and Latin pop culture. She has built a multi-million-follower presence centered primarily on TikTok, where transition edits, makeup tutorials, hair styling content, and iPhone camera configuration tips consistently drive engagement rates well above category norms. Her content is delivered largely in Spanish, and cultural touchstones — references to artists like Karol G and Omar Courtz — appear naturally throughout her feed, grounding her aesthetic in contemporary Latina identity rather than generic beauty formats.
Her audience skews overwhelmingly female and concentrates in the 18–34 age band, spanning the United States alongside significant viewership in Mexico, Argentina, Spain, and Chile — a pan-Hispanic footprint uncommon among US-based creators at her tier. That cross-border reach makes her an efficient media buy for brands seeking authentic connection with Spanish-speaking consumers across multiple geographies in a single deal. The gap between her follower scale and her outsized engagement points to a genuinely invested community rather than passive accumulation. As beauty and lifestyle advertisers continue shifting budget toward culturally specific audiences, Eixchelb is positioned to grow her brand portfolio among labels targeting Latina consumers in both the domestic US market and Latin America simultaneously.
Eixchelb reaches an audience concentrated in United States primarily through YouTube, and is best activated via Instagram Reels and Stories, TikTok branded content. As a beauty creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 4.9%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of Instagram Reels and Stories and TikTok branded content lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows beauty content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in beauty and related categories, Eixchelb offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Eixchelb's tier (Mega, 5.1M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Her first name appears to be Eixchel — her business contact email signs off as "eixchel," and the handle Eixchelb adds what looks like a personal initial. Eixchel is a spelling variant of Ixchel, the Mayan moon goddess, making it a distinctive name that sets her apart in the Spanish-speaking creator space.
Yes — both her Instagram and TikTok bios explicitly describe her as Miami-based. Her Florida roots likely help explain the cross-cultural mix in her audience, which spans the United States and major Spanish-speaking markets like Mexico, Argentina, and Spain.
Eixchelb's content is primarily in Spanish — hashtags like #maquillaje and #peinados and captions like "YO AME JAJAJA" reflect a Spanish-language creator. Her audience geography backs this up, with a large portion of her followers coming from Mexico, Argentina, Spain, and Chile alongside the United States.
Eixchelb posts iPhone camera configuration tips under hashtags like #iphonecamara and #configuraciondecamara, showing followers how to get more polished, aesthetic footage straight from their phone. It extends her appeal beyond pure beauty content, attracting viewers who want to film similar lifestyle and transition videos themselves.
Yes — hair styling sits alongside makeup as a core part of her content, with #peinados (Spanish for hairstyles) appearing regularly in her posts. Combined with her makeup hashtags like #maquillaje, she covers a full-spectrum beauty content mix aimed at her largely female, Spanish-speaking audience.
Eixchelb is known for before-and-after transformation videos — a signature TikTok format where creators cut between two looks, makeup states, or outfits synced to music. She tags these under #transiciones, #transition, and #beforeandafter, and this format is likely a major driver behind her exceptionally high engagement rate on TikTok.
Eixchelb regularly tags #karolg, suggesting she uses the Colombian reggaeton superstar's music as audio for her lifestyle and transition videos. Karol G is one of the most-streamed Latin artists globally, so associating content with her helps Eixchelb surface in front of a massive Spanish-speaking fanbase actively searching for related videos.
Omar Courtz is among her most-used hashtags, indicating she frequently soundtracks her content with his music or creates videos tied to his releases. Omar Courtz is a Puerto Rican singer-songwriter known for smooth, romantic urban tracks that pair naturally with aesthetic lifestyle and beauty transition content.
Fitness is part of her lifestyle mix — the #gym hashtag appears alongside her beauty and fashion posts. This blend of beauty and wellness content fits her "lifestyle, beauty & good vibes" brand positioning and resonates strongly with her core audience of women aged 18 to 34.
Eixchelb's TikTok following is significantly larger than her Instagram — she has well over 4 million followers on TikTok compared to under a million on Instagram. Her TikTok engagement rate also runs exceptionally high relative to platform averages, making it her primary discovery and growth engine.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@eixchelb · YouTube
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