Germany
Anton is a Germany-based baking creator whose YouTube channel, "Einfach was Leckeres" — roughly translating to "Simply Something Delicious" — centers on…
Total Followers +10.5%
168K
Across YouTube
Primary Platform
YouTube
168K followers · 100% of audience
Engagement
3.2%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. — / IG post
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| YouTube | 168,000 | +18K | 3.2% | 0.9 | 4 days ago |
| Window | YouTube | Combined | ||
|---|---|---|---|---|
| Last 7 days | +3K +1.8% | +0 +0.0% | +0 +0.0% | +3K |
| Last 30 days | +18K +10.5% | +0 +0.0% | +0 +0.0% | +18K |
| Last 90 days | +89K +52.7% | +0 +0.0% | +0 +0.0% | +89K |
| Last 365 days | +89K +52.7% | +0 +0.0% | +0 +0.0% | +89K |
Daily follower snapshots from CreatorDB's longitudinal index.
Anton is a Germany-based baking creator whose YouTube channel, "Einfach was Leckeres" — roughly translating to "Simply Something Delicious" — centers on approachable sweet baking for everyday home cooks. His content philosophy is firmly accessibility-first: recipes are framed around minimal equipment, short preparation times, and beginner-friendly techniques, with recurring formats like no-scales cakes and five-minute bakes that carry strong viral appeal. The channel leans into nostalgic, crowd-pleasing recipes — yogurt cakes, layered tortes, fruity sponges — often positioned with a heritage angle ("Grandma's secret") that resonates across generations. Despite the German-language channel name and German roots, Anton publishes content in English, which has helped the channel build an audience that skews heavily toward English-speaking markets.
EinfachwasLeckeres reaches an audience concentrated in Germany primarily through YouTube, and is best activated via long-form YouTube integrations. As a food creator they map naturally to brands targeting that space. Engagement on YouTube runs around 3.2%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at @EinfachwasLeckeres's tier (Mid, 168K combined followers, Germany). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
"Einfach was Leckeres" is a German phrase that translates roughly to "Simply something tasty" or "Just something delicious" in English. The name captures the channel's core promise: approachable, enjoyable baking without complicated steps or expensive equipment.
Anton is the baker and on-camera host behind the Einfach was Leckeres YouTube channel, based in Germany. He built the channel around his love of sweet cakes, fluffy sponge layers, and festive tortes, with a deliberate focus on making those recipes accessible to home bakers of all skill levels.
The French yogurt cake is one of Anton's most-repeated and most-watched recipes — a quick, fuss-free bake requiring only a few minutes of prep and no specialist tools. He frames it as a "grandma's secret cake," leaning into its old-fashioned simplicity and the idea that it's a beloved classic being passed down rather than a trendy invention.
A signature approach on the channel is using a yogurt pot or other everyday household containers as measuring vessels instead of weighing ingredients on a scale. Anton presents this as a way to remove the biggest barrier most beginners face, letting anyone bake a proper cake using only what's already in the kitchen.
"Grandma's secret cake" is the recurring narrative framing Anton uses, most often attached to the French yogurt cake, to present classic time-tested recipes as warm, nostalgic bakes rather than technical challenges. It's a storytelling hook that runs through several videos and is closely associated with the channel's identity.
Yes — beginner-friendliness is the central promise of the channel. Anton explicitly states in his channel description that his recipes are designed so that people with little or no baking background can follow along and get great results without needing fancy tools or technical knowledge.
The channel name is German and Anton is based in Germany, but the channel's content and bio are presented in English, which aligns with its audience — the United States accounts for the largest share of viewers, far outpacing Germany. This makes it one of those German-origin food channels that has found a primarily English-speaking global audience.
Anton focuses on sweet baked goods — layer cakes, tortes, yogurt cakes, and sponge-based desserts — with a lean toward classic and fruity flavors rather than trendy pastry techniques. Many recipes are framed around special occasions or festive celebrations, though he also covers simple everyday bakes.
The channel is based in Germany, where Anton lives and creates his content. Despite its German roots, Einfach was Leckeres has built a notably international audience, with viewers from the United States, the United Kingdom, India, and Canada all forming meaningful parts of its community.
Einfach was Leckeres has grown past the 160,000-subscriber mark on YouTube, placing it in the mid-tier creator range for food and baking content. The channel has been on a strong growth run and its engagement rate sits well above the typical benchmark for the baking and recipe category.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@einfachwasleckeres · YouTube
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