Last updated just now · Jun 7, 2026, 8:08 AM
Baking & Recipes Germany

@EinfachwasLeckeres

Full Creator Stats Live · Updated 2026-06-05

Anton is a Germany-based baking creator whose YouTube channel, "Einfach was Leckeres" — roughly translating to "Simply Something Delicious" — centers on…

NicheBaking & Recipes TierMid Engagement3.2%

Total Followers +10.5%

168K

Across YouTube

Primary Platform

YouTube

168K followers · 100% of audience

Engagement

3.2%

vs. 1.5% category median

Sponsorship Tier

Mid

Est. — / IG post

Quick facts
  • 168K combined followers across 1 platform.
  • Mid creator tier — Germany.
  • 3.2% headline engagement.
  • Active since .
  • Niche: People Blogs.
  • Posts in English.

Performance Across Platforms

Updated 2026-06-05
PlatformFollowers30d GrowthEngagementPosts / wkLast upload
YouTube 168,000 +18K 3.2% 0.9 4 days ago

Growth Trend

Last 365 days
WindowYouTubeCombined
Last 7 days +3K +1.8% +0 +0.0% +0 +0.0% +3K
Last 30 days +18K +10.5% +0 +0.0% +0 +0.0% +18K
Last 90 days +89K +52.7% +0 +0.0% +0 +0.0% +89K
Last 365 days +89K +52.7% +0 +0.0% +0 +0.0% +89K

Audience Demographics

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-705641K90K138K187K Aug 24Nov 4Jan 14Mar 27Now
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Daily follower snapshots from CreatorDB's longitudinal index.

Background

About @EinfachwasLeckeres

Anton is a Germany-based baking creator whose YouTube channel, "Einfach was Leckeres" — roughly translating to "Simply Something Delicious" — centers on approachable sweet baking for everyday home cooks. His content philosophy is firmly accessibility-first: recipes are framed around minimal equipment, short preparation times, and beginner-friendly techniques, with recurring formats like no-scales cakes and five-minute bakes that carry strong viral appeal. The channel leans into nostalgic, crowd-pleasing recipes — yogurt cakes, layered tortes, fruity sponges — often positioned with a heritage angle ("Grandma's secret") that resonates across generations. Despite the German-language channel name and German roots, Anton publishes content in English, which has helped the channel build an audience that skews heavily toward English-speaking markets.

Brand fit

Why brands partner

EinfachwasLeckeres reaches an audience concentrated in Germany primarily through YouTube, and is best activated via long-form YouTube integrations. As a food creator they map naturally to brands targeting that space. Engagement on YouTube runs around 3.2%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.

Estimated Rate Card

Benchmark estimates for a creator at @EinfachwasLeckeres's tier (Mid, 168K combined followers, Germany). Pulled from CreatorDB's category benchmarks.

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Frequently Asked Questions

What does "Einfach was Leckeres" mean in English?

"Einfach was Leckeres" is a German phrase that translates roughly to "Simply something tasty" or "Just something delicious" in English. The name captures the channel's core promise: approachable, enjoyable baking without complicated steps or expensive equipment.

Who is Anton from Einfach was Leckeres?

Anton is the baker and on-camera host behind the Einfach was Leckeres YouTube channel, based in Germany. He built the channel around his love of sweet cakes, fluffy sponge layers, and festive tortes, with a deliberate focus on making those recipes accessible to home bakers of all skill levels.

What is the famous French yogurt cake that Einfach was Leckeres keeps making?

The French yogurt cake is one of Anton's most-repeated and most-watched recipes — a quick, fuss-free bake requiring only a few minutes of prep and no specialist tools. He frames it as a "grandma's secret cake," leaning into its old-fashioned simplicity and the idea that it's a beloved classic being passed down rather than a trendy invention.

How does Einfach was Leckeres make cake without kitchen scales?

A signature approach on the channel is using a yogurt pot or other everyday household containers as measuring vessels instead of weighing ingredients on a scale. Anton presents this as a way to remove the biggest barrier most beginners face, letting anyone bake a proper cake using only what's already in the kitchen.

What is the "grandma's secret cake" that Einfach was Leckeres talks about?

"Grandma's secret cake" is the recurring narrative framing Anton uses, most often attached to the French yogurt cake, to present classic time-tested recipes as warm, nostalgic bakes rather than technical challenges. It's a storytelling hook that runs through several videos and is closely associated with the channel's identity.

Is Einfach was Leckeres actually good for people with no baking experience?

Yes — beginner-friendliness is the central promise of the channel. Anton explicitly states in his channel description that his recipes are designed so that people with little or no baking background can follow along and get great results without needing fancy tools or technical knowledge.

Is the Einfach was Leckeres channel in German or English?

The channel name is German and Anton is based in Germany, but the channel's content and bio are presented in English, which aligns with its audience — the United States accounts for the largest share of viewers, far outpacing Germany. This makes it one of those German-origin food channels that has found a primarily English-speaking global audience.

What kind of cakes and bakes does Anton from Einfach was Leckeres actually focus on?

Anton focuses on sweet baked goods — layer cakes, tortes, yogurt cakes, and sponge-based desserts — with a lean toward classic and fruity flavors rather than trendy pastry techniques. Many recipes are framed around special occasions or festive celebrations, though he also covers simple everyday bakes.

Where is the Einfach was Leckeres YouTube channel from?

The channel is based in Germany, where Anton lives and creates his content. Despite its German roots, Einfach was Leckeres has built a notably international audience, with viewers from the United States, the United Kingdom, India, and Canada all forming meaningful parts of its community.

How big is the Einfach was Leckeres YouTube channel?

Einfach was Leckeres has grown past the 160,000-subscriber mark on YouTube, placing it in the mid-tier creator range for food and baking content. The channel has been on a strong growth run and its engagement rate sits well above the typical benchmark for the baking and recipe category.

How this page is built

Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →

Data refreshed Jun 7, 2026, 8:08 AM · Slug: einfachwasleckeres

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