Canada
Operating under the handle Egorrie, this Canada-based creator — whose contact details identify her as Erin — is the founder of Muskoka Puppy Yoga, a wellness concept rooted in trauma-informed, animal-assisted healing.
Total Followers +4.8%
30K
Across Instagram
Primary Platform
30K followers · 100% of audience
Engagement
3.1%
vs. 1.5% category median
Sponsorship Tier
Micro
Est. $759–$2.1K / IG post
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 30,341 | +1K | 3.1% | 1.2 | 22 days ago |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | +303 +1.0% | +0 +0.0% | +0 +0.0% | +303 |
| Last 30 days | +1K +4.8% | +0 +0.0% | +0 +0.0% | +1K |
| Last 90 days | +12K +39.3% | +0 +0.0% | +0 +0.0% | +12K |
| Last 365 days | +12K +39.3% | +0 +0.0% | +0 +0.0% | +12K |
Daily follower snapshots from CreatorDB's longitudinal index.
Operating under the handle Egorrie, this Canada-based creator — whose contact details identify her as Erin — is the founder of Muskoka Puppy Yoga, a wellness concept rooted in trauma-informed, animal-assisted healing. Muskoka, a well-known lakeland region of Ontario, provides the geographic and tonal backdrop for a brand that positions itself at the intersection of mental health advocacy, somatic regulation, and the demonstrably mood-lifting presence of puppies. Beyond running the business, Erin operates as a speaker and author, giving her content a credentialed, practitioner-led voice rather than the generalized lifestyle tone common in the wellness space. Her Instagram posts blend candid, emotionally direct writing about the weight of the healing process with occasional dry humor — a combination that reads as genuine rather than performative.
Despite a micro-tier following, the account's engagement rate runs at roughly double the category median, suggesting the audience is actively responding rather than passively scrolling — a meaningful signal for a niche built around therapeutic concepts. The audience skews younger and leans slightly male, a demographic mix that is somewhat atypical for mental-health-adjacent wellness content and may reflect the novelty and accessibility of the puppy yoga hook as an entry point. With reach concentrated in the United States and Canada, the account is well-positioned for North American wellness brands, therapy-adjacent services, pet industry partnerships, and mindfulness platforms looking for credible, practitioner-led voices. As animal-assisted therapy and somatic healing gain mainstream recognition, Erin's dual identity as a business founder and personal storyteller gives her a differentiated lane with room to grow.
Egorrie reaches an audience concentrated in Canada primarily through Instagram, and is best activated via Instagram Reels and Stories. As a wellness creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on Instagram runs around 3.1%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their Instagram-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows wellness content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For Canada-focused brands in wellness and related categories, Egorrie offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Egorrie's tier (Micro, 30K combined followers, Canada). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Muskoka Puppy Yoga is a wellness brand founded by Egorrie (Erin) that combines yoga sessions with puppies inside a trauma-informed, animal-assisted healing framework. Rather than being a novelty class, it's designed to help participants regulate their nervous systems and process emotional stress through connection with animals and mindful movement. The brand is rooted in the Muskoka region of Ontario, Canada, and has built a following well beyond that area.
Most puppy yoga events are primarily entertainment — puppies wander around while participants do a standard flow. Muskoka Puppy Yoga is built on a trauma-informed, animal-assisted healing model, meaning the session structure, environment, and facilitation are deliberately designed around nervous system safety and emotional regulation. Egorrie frames the puppies not as props but as active participants in a co-regulation process.
'Redefining how we regulate' is Egorrie's core philosophy — that calming a dysregulated nervous system doesn't have to look like traditional therapy or silent meditation. She advocates for animal-assisted, body-based approaches as legitimate healing tools, especially for people who carry trauma. The phrase challenges the idea that healing has a single correct format and positions puppy yoga as a serious, evidence-adjacent wellness intervention.
Egorrie uses the handle @egorrie on Instagram, but her contact email — erin@muskokapuppyyoga.com — confirms her first name is Erin. She was born in 1975 and openly jokes about feeling perpetually 25, a self-aware nod to aging that shows up in her content style.
Therapy dogs are a central part of the Muskoka Puppy Yoga experience, and Egorrie regularly tags her content with #therapydogs alongside her healing-focused messaging. The use of animals in the practice is intentional and philosophically grounded — animal-assisted interaction is a recognized approach for reducing anxiety and supporting trauma recovery. Egorrie is explicit that the dogs serve a therapeutic function, not just a cute one.
Muskoka Puppy Yoga is based in the Muskoka region of Ontario, Canada — a well-known cottage country area north of Toronto. Despite its regional roots, Egorrie's audience is heavily international, with a large share of followers based in the United States and the United Kingdom. Her Instagram presence extends the brand far beyond the local community.
Egorrie's Instagram bio identifies her as an author alongside her roles as founder and public speaker, though the specific title is not detailed in her public-facing profile. Her written content consistently explores trauma recovery, self-regulation, and the nonlinear nature of healing. For the most current information on her published work, her Instagram page or the contact email listed in her bio would be the best starting point.
Egorrie speaks on trauma-informed healing, nervous system regulation, and the therapeutic role of animals in emotional recovery. Her approach leans on lived experience rather than clinical detachment — she frames healing as messy, nonlinear, and deeply personal. This positions her within the growing mental health and wellness speaking space, particularly for audiences who feel alienated by more traditional therapeutic voices.
Egorrie's Instagram blends emotionally honest, first-person captions about the healing journey with content tied to her Muskoka Puppy Yoga business. Her posts frequently address triggers, the weight of inner work, healthy relationship dynamics, and what emotional growth actually feels like in practice. The tone is conversational and raw rather than polished, which appears to drive her notably above-average engagement for her follower range.
Egorrie sits in the micro-influencer tier on Instagram with over 30,000 followers and consistent month-over-month growth as of mid-2026. What distinguishes her is an engagement rate roughly double the category median for her niche, suggesting her audience is highly invested rather than passive. For a wellness creator in a specialized niche like trauma-informed puppy yoga, that depth of connection often matters more than raw follower count.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@egorrie · Instagram
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