Edsheeran is a creator with a presence on YouTube (59,200,000 followers), Instagram (969,029 followers), TikTok (18,200,000 followers).
Total Followers -0.1%
78.3M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
59.2M followers · 76% of audience
Engagement
3.5%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $15K–$34K / IG post
Sheeran's deal with Warner Music ended earlier in 2026, and he moved to Interscope, placing him under the Universal Music Group umbrella for the first time in his career.
The tour kicked off June 13 at State Farm Stadium in Glendale, AZ and runs through November 7 in Tampa, FL, hitting SoFi Stadium, MetLife Stadium, Rogers Centre, and more in support of his album 'Play'.
'Play' arrived September 12, 2025, described as a global, upbeat creative rebound after the darker 'Subtract,' featuring singles 'Azizam,' 'Old Phone,' and 'Sapphire.' Billboard called it "a brand new era."
Sheeran's sprawling Mathematics Tour concluded in September 2025, ending a multi-year run that smashed stadium attendance records worldwide before he launched the new LOOP Tour cycle.
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | -581 -0.1% | -99550 -0.5% | -100131 |
| Last 30 days | +0 +0.0% | +0 +0.0% | -94120 -0.5% | -94120 |
| Last 90 days | +101K +0.2% | +0 +0.0% | -195480 -1.1% | -94840 |
| Last 365 days | +101K +0.2% | +0 +0.0% | -195480 -1.1% | -94840 |
Daily follower snapshots from CreatorDB's longitudinal index.
Edsheeran is a creator with a presence on YouTube (59,200,000 followers), Instagram (969,029 followers), TikTok (18,200,000 followers). Their content sits in the music space. Their YouTube bio reads: "Ed Sheeran x Play - Out Now". The full audience and engagement breakdown is below.
Edsheeran reaches its audience primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. As a music creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 3.6%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows music content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For brands in music and related categories, Edsheeran offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Edsheeran's tier (Mega, 78.3M combined followers, —). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Ed Sheeran's personal Instagram is @teddysphotos, not @edsheeran — the @edsheeran handle is maintained by a fan account dedicated to him. The "Teddy" nickname dates back to his early career and reflects the more personal, behind-the-scenes tone he uses when sharing his own content.
"Celestial" is Ed Sheeran's collaboration with the Pokémon franchise, complete with a music video packed with Pokémon characters and references. The partnership brought two huge global brands together and became a viral moment for both Sheeran fans and the Pokémon community, landing the #celestial hashtag in heavy rotation across his social channels.
Yes, Ed Sheeran made a cameo in Ted Lasso Season 3, playing himself in a fan-favorite scene. He leaned into the moment on social media, which is reflected in his use of #tedlasso and #tedlassoseason3 alongside his music content.
The Mathematics Tour was Ed Sheeran's record-breaking global stadium run tied to his ongoing Mathematics album era. It spanned multiple years and continents and ranks among the highest-grossing concert tours ever staged, cementing his status as one of the biggest live-music draws in the world.
Autumn Variations is an album Ed Sheeran released in 2023, crafted as a more intimate, acoustic-leaning record compared to his mainstream pop output. He wrote it during a personally turbulent period and it earned warm critical praise for its stripped-back songwriting and emotional honesty.
"Play" is among Ed Sheeran's most recent releases, actively promoted across his YouTube and TikTok channels as of 2026. He has positioned it as a headline release, making it the centerpiece of his current social media push and live content rollout.
Yes, Ed Sheeran has an American Express partnership, which he has promoted under the hashtag #WithAmex. Amex regularly teams with major music acts for exclusive ticketing access, presale offers, and fan experiences, and Sheeran's massive touring footprint makes him a natural fit for that kind of deal.
The Ginger Army is the nickname for Ed Sheeran's fanbase, a playful reference to his signature red hair. The community has been with him since his busking days in London and remains one of the most engaged and loyal fandoms in contemporary pop music.
Ed Sheeran was born in Halifax, West Yorkshire, England, and grew up in Framlingham, Suffolk — a small market town where he began writing songs as a teenager. Despite becoming a global superstar, he has stayed deeply connected to Suffolk throughout his career.
Ed Sheeran's full name is Edward Christopher Sheeran. He has performed professionally as "Ed" since launching his career, while the nickname "Teddy" — visible in his personal Instagram handle @teddysphotos — is used by close friends and family.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@edsheeran · YouTube
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