Data refreshed Sep 22, 2026 · 11:55 AM UTC
Music 🏳 —

Edsheeran

Full Creator Stats Live · Updated 2026-09-22

Edsheeran is a creator with a presence on YouTube (59,200,000 followers), Instagram (969,029 followers), TikTok (18,200,000 followers).

NicheMusic TierMega Engagement3.5%

Total Followers -0.1%

78.3M

Across YouTube, Instagram, TikTok

Primary Platform

YouTube

59.2M followers · 76% of audience

Engagement

3.5%

vs. 1.5% category median

Sponsorship Tier

Mega

Est. $15K–$34K / IG post

Recent news · 4 items

Performance Across Platforms

Updated 2026-09-22
PlatformFollowers30d GrowthEngagementPosts / wkLast upload
YouTube 59,200,000 +0 3.5% 1.2 14 days ago
Instagram 969,029 +0 1.1% — 1 years ago
TikTok 18,100,000 -94K 5.4% — 4 months ago

Growth Trend

Last 365 days
WindowYouTubeInstagramTikTokCombined
Last 7 days +0 +0.0% -581 -0.1% -99550 -0.5% -100131
Last 30 days +0 +0.0% +0 +0.0% -94120 -0.5% -94120
Last 90 days +101K +0.2% +0 +0.0% -195480 -1.1% -94840
Last 365 days +101K +0.2% +0 +0.0% -195480 -1.1% -94840

Audience Demographics

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-601868812M30.1M48.1M66.2M Sep 23Dec 23Mar 24Jun 23Now
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Daily follower snapshots from CreatorDB's longitudinal index.

Background

About Edsheeran

Edsheeran is a creator with a presence on YouTube (59,200,000 followers), Instagram (969,029 followers), TikTok (18,200,000 followers). Their content sits in the music space. Their YouTube bio reads: "Ed Sheeran x Play - Out Now". The full audience and engagement breakdown is below.

Brand fit

Why brands partner

Edsheeran reaches its audience primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. As a music creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 3.6%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows music content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For brands in music and related categories, Edsheeran offers a defined, creative-fit audience rather than broad, low-intent impressions.

Estimated Rate Card

Benchmark estimates for a creator at Edsheeran's tier (Mega, 78.3M combined followers, —). Pulled from CreatorDB's category benchmarks.

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Benchmark rates per post, Reel, video and integration — across every platform.

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Top Recent Content click to view

Last 60 days · tap a row to play

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Frequently Asked Questions

What is Ed Sheeran's real Instagram account?

Ed Sheeran's personal Instagram is @teddysphotos, not @edsheeran — the @edsheeran handle is maintained by a fan account dedicated to him. The "Teddy" nickname dates back to his early career and reflects the more personal, behind-the-scenes tone he uses when sharing his own content.

What is Ed Sheeran's Pokémon song "Celestial"?

"Celestial" is Ed Sheeran's collaboration with the Pokémon franchise, complete with a music video packed with Pokémon characters and references. The partnership brought two huge global brands together and became a viral moment for both Sheeran fans and the Pokémon community, landing the #celestial hashtag in heavy rotation across his social channels.

Did Ed Sheeran appear in Ted Lasso Season 3?

Yes, Ed Sheeran made a cameo in Ted Lasso Season 3, playing himself in a fan-favorite scene. He leaned into the moment on social media, which is reflected in his use of #tedlasso and #tedlassoseason3 alongside his music content.

What is Ed Sheeran's Mathematics Tour?

The Mathematics Tour was Ed Sheeran's record-breaking global stadium run tied to his ongoing Mathematics album era. It spanned multiple years and continents and ranks among the highest-grossing concert tours ever staged, cementing his status as one of the biggest live-music draws in the world.

What is Ed Sheeran's Autumn Variations album?

Autumn Variations is an album Ed Sheeran released in 2023, crafted as a more intimate, acoustic-leaning record compared to his mainstream pop output. He wrote it during a personally turbulent period and it earned warm critical praise for its stripped-back songwriting and emotional honesty.

What is Ed Sheeran's song "Play"?

"Play" is among Ed Sheeran's most recent releases, actively promoted across his YouTube and TikTok channels as of 2026. He has positioned it as a headline release, making it the centerpiece of his current social media push and live content rollout.

Does Ed Sheeran have a deal with American Express?

Yes, Ed Sheeran has an American Express partnership, which he has promoted under the hashtag #WithAmex. Amex regularly teams with major music acts for exclusive ticketing access, presale offers, and fan experiences, and Sheeran's massive touring footprint makes him a natural fit for that kind of deal.

What is the Ginger Army?

The Ginger Army is the nickname for Ed Sheeran's fanbase, a playful reference to his signature red hair. The community has been with him since his busking days in London and remains one of the most engaged and loyal fandoms in contemporary pop music.

Where is Ed Sheeran from?

Ed Sheeran was born in Halifax, West Yorkshire, England, and grew up in Framlingham, Suffolk — a small market town where he began writing songs as a teenager. Despite becoming a global superstar, he has stayed deeply connected to Suffolk throughout his career.

What is Ed Sheeran's full real name?

Ed Sheeran's full name is Edward Christopher Sheeran. He has performed professionally as "Ed" since launching his career, while the nickname "Teddy" — visible in his personal Instagram handle @teddysphotos — is used by close friends and family.

How this page is built

Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →

Data refreshed Sep 22, 2026, 11:55 AM UTC · Slug: edsheeran

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