United Kingdom
Eddie Hall, known as 'The Beast', is a Stoke-on-Trent-born strongman competitor turned multi-platform entertainer who reached the peak of his sport by winning World's Strongest Man in 2017 and,…
Total Followers +0.1%
11.7M
Across Instagram, YouTube, TikTok
Primary Platform
5.4M followers · 46% of audience
Engagement
2.2%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $65K–$151K / IG post
Hall faced undefeated boxer Tommy Fury at AO Arena, Manchester on DAZN PPV, dropping a majority decision (59-56, 58-56, 57-57) across six two-minute rounds despite outweighing Fury by roughly 100 lbs.
The feature-length doc, acquired by Generation Iron and co-produced with Jeridoo Productions, chronicles Hall's post-WSM mental health struggles and features appearances by Arnold Schwarzenegger and Sylvester Stallone.
Fighting in Gliwice, Poland, Hall overwhelmed Pudzianowski — a 27-fight MMA veteran — to win his professional debut by TKO inside the opening round.
Hall debuted the interview-format podcast featuring strongman athletes and other sports figures, expanding his media presence beyond YouTube vlogs.
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | -538 -0.0% | +0 +0.0% | +0 +0.0% | -538 |
| Last 30 days | -2688 -0.1% | +10K +0.3% | +0 +0.0% | +7K |
| Last 90 days | +0 +0.0% | +30K +0.9% | +0 +0.0% | +30K |
| Last 365 days | +0 +0.0% | +30K +0.9% | +0 +0.0% | +30K |
Daily follower snapshots from CreatorDB's longitudinal index.
Eddie Hall, known as 'The Beast', is a Stoke-on-Trent-born strongman competitor turned multi-platform entertainer who reached the peak of his sport by winning World's Strongest Man in 2017 and, the year prior, becoming the first person in recorded history to deadlift 500 kilograms — a lift so physically extreme he briefly lost consciousness on the platform. After retiring from professional strongman competition, Hall pivoted aggressively toward mainstream entertainment, stepping into boxing (most notably a high-profile bout against fellow strongman-turned-boxer Hafthor Bjornsson) and later pursuing celebrity crossover content, including a widely circulated exchange with Jason Statham and a stint on Clarkson's Farm with Kaleb Cooper. He also founded Beast Pharm, a sports supplement brand that keeps him commercially embedded in the fitness space.
Hall's content mix spans serious training footage, reality-style challenge videos, and comedic personality-driven material — a combination that has drawn a strikingly female-skewed audience for a strength-sports figure, with women representing a substantial majority of his followers across platforms. That demographic profile reflects his appeal as a larger-than-life personality rather than a purely sport-specific creator, and it makes him an effective vehicle for lifestyle and wellness brands beyond the typical protein-powder tier; a sponsorship with Lumen, a metabolic health device aimed at a health-conscious general consumer, illustrates exactly that reach. With a mega-scale following spread across Instagram, YouTube, and TikTok and engagement rates running above category norms, Hall is well-positioned to continue expanding into entertainment formats — film cameos, competitive spectacle events, and branded content — as his athletic career increasingly serves as origin story rather than active identity.
Eddie Hall reaches an audience concentrated in United Kingdom primarily through Instagram, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. As a fitness creator they map naturally to brands targeting that space. Demonstrated partners include Lumen. Engagement on Instagram runs around 2.2%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at Eddie Hall's tier (Mega, 11.7M combined followers, United Kingdom). Pulled from CreatorDB's category benchmarks.
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Yes — Eddie Hall became the first person in history to deadlift 500kg (1,102 lb) at the 2016 World Deadlift Championships in Leeds. The lift was so physically extreme that Hall lost consciousness immediately afterward, and he has spoken openly about the lasting health effects it had on his body.
The nickname The Beast emerged during his strongman career to reflect his intimidating size and raw power, and it has since become the foundation of his entire personal brand. It lives on in his supplement company Beast Pharm, his podcast Good Bad Beast, and his YouTube channel identity.
The fight is Eddie Hall — The Beast — versus Tommy Fury, billed as #BeautyVsTheBeast and streamed on DAZN. Tommy Fury, known for his model looks and television appearances, is cast as the Beauty opposite Hall's Beast persona, making the physical and image contrast central to the event's marketing.
Yes — Hafthor Bjornsson won by unanimous decision when the two former strongman rivals met in a boxing match in March 2022. The bout was the culmination of years of very public feuding between the two, much of it centred on disputes over the 500kg deadlift world record.
Beast Pharm is Eddie Hall's own protein and supplement brand, which he lists directly in his Instagram bio as his primary commercial venture. It is built around his strongman identity and targets the strength training and bodybuilding audience he has built throughout his career.
Good Bad Beast is Eddie Hall's podcast, which he promotes across all his social platforms alongside his video content. The name is a play on his famous Beast nickname and signals the candid, personality-driven tone he brings to his broader content output.
Yes — Eddie Hall was a competitive swimmer in his youth before transitioning to strength sports as a teenager. He has often referenced his swimming background as part of his athletic origin story, crediting it as part of the overall foundation he brought into strongman competition.
Hall has spoken publicly about the severe physical toll the sport placed on his body, including dangerous blood pressure spikes and the long-term health risks of competing at that extreme size and weight. After achieving his lifelong goal of winning the 2017 World's Strongest Man title, he stepped away to pursue boxing, content creation, and business ventures.
Eddie Hall is from Newcastle-under-Lyme in Staffordshire, in the English Midlands just outside Stoke-on-Trent. He retains strong ties to the region and is widely regarded as one of the most prominent athletes ever to come out of that part of England.
Lumen is a metabolic health technology brand whose handheld device helps users measure and optimize their metabolism in real time. The partnership is a natural fit for Hall given his ongoing focus on nutrition and body composition since retiring from strongman, and he has featured the brand in dedicated YouTube content.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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