Eddie Hall

Yes — Eddie Hall became the first person in history to deadlift 500kg (1,102 lb) at the 2016 World Deadlift Championships in Leeds. The lift was so physically extreme that Hall lost consciousness immediately afterward, and he has spoken openly about the lasting health effects it had on his body.

The nickname The Beast emerged during his strongman career to reflect his intimidating size and raw power, and it has since become the foundation of his entire personal brand. It lives on in his supplement company Beast Pharm, his podcast Good Bad Beast, and his YouTube channel identity.

The fight is Eddie Hall — The Beast — versus Tommy Fury, billed as #BeautyVsTheBeast and streamed on DAZN. Tommy Fury, known for his model looks and television appearances, is cast as the Beauty opposite Hall's Beast persona, making the physical and image contrast central to the event's marketing.

Yes — Hafthor Bjornsson won by unanimous decision when the two former strongman rivals met in a boxing match in March 2022. The bout was the culmination of years of very public feuding between the two, much of it centred on disputes over the 500kg deadlift world record.

Beast Pharm is Eddie Hall's own protein and supplement brand, which he lists directly in his Instagram bio as his primary commercial venture. It is built around his strongman identity and targets the strength training and bodybuilding audience he has built throughout his career.

Good Bad Beast is Eddie Hall's podcast, which he promotes across all his social platforms alongside his video content. The name is a play on his famous Beast nickname and signals the candid, personality-driven tone he brings to his broader content output.

Yes — Eddie Hall was a competitive swimmer in his youth before transitioning to strength sports as a teenager. He has often referenced his swimming background as part of his athletic origin story, crediting it as part of the overall foundation he brought into strongman competition.

Hall has spoken publicly about the severe physical toll the sport placed on his body, including dangerous blood pressure spikes and the long-term health risks of competing at that extreme size and weight. After achieving his lifelong goal of winning the 2017 World's Strongest Man title, he stepped away to pursue boxing, content creation, and business ventures.

Eddie Hall is from Newcastle-under-Lyme in Staffordshire, in the English Midlands just outside Stoke-on-Trent. He retains strong ties to the region and is widely regarded as one of the most prominent athletes ever to come out of that part of England.

Lumen is a metabolic health technology brand whose handheld device helps users measure and optimize their metabolism in real time. The partnership is a natural fit for Hall given his ongoing focus on nutrition and body composition since retiring from strongman, and he has featured the brand in dedicated YouTube content.