United Kingdom
Tejvan Pettinger is an Oxford-based economics educator whose YouTube channel serves as the video arm of economicshelp.org, a long-running reference site widely used by A-level and undergraduate students seeking plain-language explanations of economic concepts.
Total Followers +2.8%
93K
Across YouTube
Primary Platform
YouTube
93K followers · 100% of audience
Engagement
7.1%
vs. 1.5% category median
Sponsorship Tier
Micro
Est. — / IG post
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| YouTube | 92,800 | +3K | 7.1% | 2.8 | 3 days ago |
| Window | YouTube | Combined | ||
|---|---|---|---|---|
| Last 7 days | +1K +1.5% | +0 +0.0% | +0 +0.0% | +1K |
| Last 30 days | +3K +2.8% | +0 +0.0% | +0 +0.0% | +3K |
| Last 90 days | +5K +5.3% | +0 +0.0% | +0 +0.0% | +5K |
| Last 365 days | +5K +5.3% | +0 +0.0% | +0 +0.0% | +5K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| UPDF Sponsorship | Sponsored content | YouTube | May 2026 | — |
| HelloFresh Sponsorship | Sponsored content | YouTube | Jul 2024 | — |
Tejvan Pettinger is an Oxford-based economics educator whose YouTube channel serves as the video arm of economicshelp.org, a long-running reference site widely used by A-level and undergraduate students seeking plain-language explanations of economic concepts. Pettinger has built his reputation on accessible, textbook-grounded analysis — covering topics from inflation mechanics and trade deficits to monetary policy and housing markets. While the channel sits in the micro tier by subscriber count, its engagement rate runs well above the category median, reflecting an audience that returns for substantive content rather than passive consumption.
The viewer base skews heavily male and toward the 35-and-older cohort, suggesting the channel has attracted working professionals and policy-curious adults alongside its student core — an audience spread across the UK and the United States. Sponsorship from productivity tools like UPDF alongside consumer brands like HelloFresh points to a dual positioning: credible enough for professional software, accessible enough for mainstream categories. With a consistent upload cadence and above-average retention signals, the channel is well placed to serve as a trusted plain-language resource for macroeconomic commentary in a media environment where economic volatility keeps audiences actively searching for reliable analysis.
Economics help reaches an audience concentrated in United Kingdom primarily through YouTube, and is best activated via long-form YouTube integrations. As an education creator they map naturally to brands targeting that space. Demonstrated partners include UPDF and HelloFresh. Engagement on YouTube runs around 7.1%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their YouTube-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows education content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United Kingdom-focused brands in education and related categories, Economics help offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Economics help's tier (Micro, 93K combined followers, United Kingdom). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Tejvan Pettinger is the Oxford-based economist and educator behind the Economics Help YouTube channel and its companion website, economicshelp.org. He creates video explainers that connect core economic theory to real-world events, drawing on his base in the UK to cover both domestic policy and global financial developments.
Yes — the YouTube channel is the official video arm of economicshelp.org, a UK economics resource run by Tejvan Pettinger from Oxford. The channel extends the site's written explainers into video format, covering topics from inflation and trade deficits to current market events.
Economics Help directly frames this question in one of its recent videos, examining whether Andy Burnham's spending and growth agenda carries the same fiscal risks that brought down Liz Truss's short-lived administration. The channel's approach is to lay out competing economic arguments rather than deliver a firm verdict, letting viewers weigh the evidence.
A recent Economics Help video traces how Japan's government debt burden and pressure on the yen feed through into global bond markets, ultimately pushing up US Treasury yields and tightening financial conditions for American borrowers. The channel regularly uses one country's crisis as a lens to explain knock-on effects across major Western economies.
Economics Help published analysis on the sharp fall in South Korean equities, examining the domestic triggers and asking whether the decline signals broader contagion risk for US and global markets. This kind of cross-border explainer is central to the channel's style — linking emerging-market turbulence to implications that Western viewers care about.
One of the channel's recent videos tackles exactly this, weighing the case for deliberate supply-side manipulation by major producers against a more straightforward oversupply explanation. Economics Help tends to present both sides of contested economic debates rather than landing firmly on one cause, which is a hallmark of Tejvan Pettinger's teaching style.
Yes — inflation, trade deficits, money printing, banking, and the housing market are among the channel's most consistent topic areas, reflected in its regularly used hashtags. Videos typically pair economic theory with current data, making abstract concepts like quantitative easing or disposable income tangible through live examples.
Confirmed sponsors on the channel include UPDF, a PDF editing software platform, and HelloFresh, the meal-kit delivery service. These partnerships appear as integrated segments within the educational video content, which is a common monetisation model for mid-tier education channels.
The audience skews older than you might expect from an education channel — the largest share of viewers are aged 45 and above, suggesting the channel attracts professionals, policy-watchers, and engaged general audiences alongside economics students. The content style reflects this, blending revision-friendly theory with current-affairs depth that holds up for non-student viewers.
The channel is based in Oxford, United Kingdom, and its creator Tejvan Pettinger draws heavily on UK policy examples — including domestic political figures and Bank of England decisions. That said, a significant share of the audience is in the United States, so the channel consistently frames economic events in terms of their global and cross-Atlantic relevance.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@economicshelp · YouTube
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