United Kingdom
Ebonixsims is a London-based creative technologist and game-content creator of Barbadian and Nigerian heritage who built her reputation within The Sims community by producing custom content —…
Total Followers +12.9%
109K
Across Instagram, TikTok
Primary Platform
YouTube
69K followers · 63% of audience
Engagement
9.8%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $1.4K–$3.4K / IG post
The Ebonix Foundation's mixed-media exhibition explored Black identity in games and virtual worlds, bringing together 20+ Black creatives from the UK, US, Canada, and Nigeria. It ran 11–20 December 2025 and received coverage in Polyester Zine and The British Blacklist.
The piece spotlights Danielle Udogaranya's decade of Afrocentric custom content for The Sims 4 and her broader push to center Black creativity in digital spaces, timed to the Black Lines of Code launch.
The recognition came alongside an expanding brand partnership roster that includes The Sims, Dark & Lovely, Samsung, Meta, Xbox, Sky, and Farfetch, per shesaid.so.
| Window | TikTok | Combined | ||
|---|---|---|---|---|
| Last 7 days | +6K +9.0% | +201 +0.5% | +0 +0.0% | +6K |
| Last 30 days | +13K +18.6% | +1K +3.2% | +0 +0.0% | +14K |
| Last 90 days | +17K +24.5% | +2K +4.4% | +0 +0.0% | +19K |
| Last 365 days | +17K +24.5% | +2K +4.4% | +0 +0.0% | +19K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| The Sims (EA) Gaming / Software | Sponsored content | Long-term | — | |
| The Ebonix Foundation Non-profit / Social impact | Founder / owned brand | Long-term | — | |
| Black Lines of Code Tech / Education | Co-founder | Long-term | — |
Ebonixsims is a London-based creative technologist and game-content creator of Barbadian and Nigerian heritage who built her reputation within The Sims community by producing custom content — particularly natural Black hairstyles and darker skin tones — that the base game historically underrepresented. That specific, purposeful focus earned her a multi-award-winning profile in games and tech circles and positioned her as a recognisable voice on diversity in gaming long before the topic became mainstream. Her content spans Blender 3D modelling, low-poly design, augmented reality experiments, and Sims gameplay, reflecting a creator who has steadily moved from community modder to broader creative-technology practitioner.
Her engagement rates sit well above category norms for her follower band — a signal that her audience, concentrated in the 25–34 bracket and distributed across the US and UK, is genuinely invested rather than passive. She has formalised her advocacy work through two side ventures: The Ebonix Foundation and Black Lines of Code, the latter focused on diversity in the coding pipeline, which adds a credible institutional dimension to her brand beyond content creation. An official partnership with The Sims underscores her transition from grassroots modder to legitimate industry collaborator. With interests spanning gaming, creative tech education, and representation advocacy, she occupies a differentiated niche that aligns well with brands in diversity-forward tech, gaming peripherals, and creative software.
Ebonixsims reaches an audience concentrated in United Kingdom primarily through YouTube, and is best activated via Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Gaming / Software, Non-profit / Social impact, Tech / Education, a clear signal of fit for brands in those categories. Demonstrated partners include The Sims (EA) and The Ebonix Foundation. Engagement on YouTube runs around 9.8%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of Instagram Reels and Stories and TikTok branded content lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows gaming content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United Kingdom-focused brands in Gaming / Software and related categories, Ebonixsims offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Ebonixsims's tier (Mid, 109K combined followers, United Kingdom). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Ebonix is best known for creating custom content (CC) for The Sims 4 that centres Black and African hair textures, directly addressing a long-standing representation gap in the game's default character creation tools. Her hair packs became some of the most sought-after Sims 4 CC of their kind, and she is widely credited with pushing the conversation around diversity inside one of gaming's biggest franchises. She describes herself as "Thee Visionary Black Hair Guru In Gaming" — a title her community wholeheartedly agrees with.
Ebonix has pointed to the absence of realistic, textured Black hair options in The Sims 4's base game as the driving force behind her work. Rather than wait for EA to address the gap, she taught herself the tools needed to build the content herself, turning a personal frustration into a community resource. Her Barbadian and Nigerian heritage made the lack of representation feel personal, and that authenticity is a big reason her CC resonated so widely.
Yes — Ebonix has a confirmed paid partnership with The Sims, including a sponsored post where she thanked @The Sims for an event experience she described as "everything dreams are made of." For a creator who originally started making Black hair CC because the game lacked it, landing an official brand deal with EA's Sims team is a notable full-circle moment. It signals that The Sims now recognises her as a central figure in their creator ecosystem.
The Ebonix Foundation (@theebonixfoundation) is a community and advocacy initiative run by Ebonix, focused on expanding Black representation and access in gaming, creative industries, and technology. It reflects the broader mission stated in her bio — "Impact, Global" — moving her work beyond content creation into structural support for underrepresented communities. The foundation sits alongside her other ventures as part of a deliberately entrepreneurial brand architecture.
@blacklinesofcode is a tech-focused initiative associated with Ebonix that centres Black voices and talent in coding and software development. It aligns with her self-description as a multi-award-winning creative in both games and technology, distinguishing her from creators who only work on the content side of gaming. The initiative underscores that her interest in The Sims was always part of a bigger picture around who gets to build digital worlds.
Yes — Blender 3D is a core part of Ebonix's content creation process, and she regularly documents her work under hashtags like #blender3d and #lowpoly. This matters because it means her Sims hair and asset packs are built from scratch as professional 3D models, not simple recolours. Her technical depth with Blender is part of why she's recognised as a multi-award-winning creative in games and tech, not just a hobbyist modder.
Yes — augmented reality and creative technology appear consistently across Ebonix's content tags (#augmentedreality, #creativetechnology), indicating her work extends well beyond The Sims into immersive and emerging media. This positions her as a full-spectrum creative technologist rather than a niche gaming influencer. Based in London, she sits within a vibrant UK creative-tech scene that has likely opened doors into AR projects beyond traditional gaming content.
Ebonix's official bio describes her as a "Multi-Award Winning Creative in Games & Tech," recognising her impact across both content creation and technology advocacy. Her awards reflect not just the quality of her Sims 4 custom content but her broader work pushing for diversity and representation across the gaming industry. She is one of a small number of Sims creators whose influence has been recognised outside of purely community-based metrics.
Ebonix has been associated with DreamCon, the convention celebrating Black creators, culture, and community, as shown by #dreamcon appearing in her content. For a creator whose entire mission revolves around Black representation in gaming, DreamCon is a natural stage and a meaningful community touchstone. Her attendance reflects how her brand sits at the intersection of gaming, tech, and Black creative culture rather than belonging to any single one of those spaces.
Ebonix is based in London, UK, and has Barbadian and Nigerian heritage — a dual identity she proudly flags with 🇧🇧•🇳🇬 in her bio. Her cultural background is deeply tied to her content mission: creating Black hair representation in The Sims is a personal act of visibility as much as a creative one. Her audience is genuinely international, with strong bases in both the United States and the United Kingdom.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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