Eatguide is a Thailand-based food and travel content channel publishing across YouTube, Instagram, and TikTok under a name that doubles as its editorial mission — a practical guide to eating well.
Total Followers +0.1%
2M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
587K followers · 29% of audience
Engagement
4.8%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $13K–$31K / IG post
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +0 +0.0% | +599 +0.2% | +599 |
| Last 30 days | +998 +0.2% | -1000 -0.1% | +3K +1.0% | +3K |
| Last 90 days | +3K +0.5% | -2556 -0.2% | +12K +3.9% | +12K |
| Last 365 days | +3K +0.5% | -2556 -0.2% | +12K +3.9% | +12K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Toyota Motor Sponsorship | Sponsored content | YouTube | Jan 2026 | — |
| KFC Sponsorship | Sponsored content | YouTube | Aug 2025 | — |
| The Coca-Cola Company Sponsorship | Sponsored content | YouTube | Dec 2024 | — |
Eatguide is a Thailand-based food and travel content channel publishing across YouTube, Instagram, and TikTok under a name that doubles as its editorial mission — a practical guide to eating well. Operating primarily in Thai, the channel covers newly opened restaurants, street food stalls, and trending food concepts across Thailand, from two-baht fried chicken vendors to the domestic launch of international chains like HeyTea. Content is short, visually driven, and oriented around discovery: rapid reviews, fresh-opening coverage, and trend-chasing posts calibrated for Reels and short-video feeds. The channel's multi-platform consistency — active uploads across all three platforms within a daily publishing cadence — suggests a structured content operation rather than a solo passion project.
Eatguide's engagement rate sits meaningfully above the category median, a durable signal that its audience is actively food-curious rather than passively accumulated. Sponsorships from Coca-Cola, KFC, and Toyota Motor confirm that global consumer brands view the channel as a dependable vehicle for mass-market reach, covering food-adjacent, beverage, and even lifestyle verticals. That sponsor breadth indicates Eatguide has grown beyond a single-category play into a broader lifestyle-adjacent property. As Thai food tourism and the Bangkok dining scene continue to attract regional and international attention, the channel's consistent publishing rhythm and food-first identity position it well for ongoing partnerships with quick-service restaurant brands, beverage companies, and tourism-linked advertisers seeking culturally grounded reach in Southeast Asia.
Eatguide reaches its audience primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. As a food creator they map naturally to brands targeting that space. Demonstrated partners include Toyota Motor and KFC. Engagement on YouTube runs around 4.8%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows food content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For brands in food and related categories, Eatguide offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Eatguide's tier (Macro, 2M combined followers, —). Pulled from CreatorDB's category benchmarks.
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Yes, Eatguide is a Thailand-based eat, travel, and lifestyle content creator. Their business email uses a Thai media network domain, they list an official Thai LINE ID, and their captions and TikTok bio are written in Thai. All of this points to a creator rooted firmly in the Thai food and dining scene.
Eatguide posts primarily in Thai across all their platforms — YouTube, Instagram, and TikTok. Their captions cover new restaurant openings, street food finds, and trending food concepts in Thai-language text aimed at local audiences. Their TikTok bio explicitly invites Thai viewers to follow for food recommendations and to check extended reviews on Facebook and Instagram.
Yes, Eatguide covered heytea's debut in Thailand, pointing out that the menu goes beyond tea to include a gelato selection with around ten flavours. The video gave followers an early inside look before queues built up, which is a signature move for Eatguide. Their ability to arrive at trending openings early is a big part of why their audience keeps notifications turned on.
Eatguide spotlighted a street-stall fried chicken sold for just 2 baht per skewer, fried fresh to order with a crisp batter and served alongside tomato dipping sauce. The review became a standout example of Eatguide hunting down ultra-affordable local gems, not just premium restaurant openings. It reflects the full range of their channel — from high-end dining to humble roadside bites.
Jacktender is a newly opened fried chicken brand that Eatguide reviewed as a spot built around Gen Z food culture, known for crispy chicken dipped in a Filipino-style sauce. Eatguide positioned it as the kind of trendy, shareable concept that younger diners are chasing. The coverage fits their broader pattern of calling out buzzy new openings before they go mainstream.
Ministry of Crab Bangkok is a branch of the internationally recognised Ministry of Crab restaurant group, celebrated for its premium crab dishes. It appears among Eatguide's most-used hashtags, indicating they have featured the venue as one of the higher-end dining experiences in their content lineup. The pairing of a spot like this with 2-baht street chicken shows just how wide Eatguide's coverage runs.
Yes, Eatguide partnered with KFC on sponsored content published to their YouTube channel in mid-2025. A global fast-food brand choosing a food-first creator with above-average engagement makes strong strategic sense. The KFC deal sits alongside collaborations with Coca-Cola and Toyota Motor, showing Eatguide attracts major consumer brands across categories.
Toyota partnered with Eatguide for sponsored content on YouTube, published in early 2026. Eatguide's positioning as an eat, travel, and lifestyle creator — not purely food — makes them appealing to automotive brands linking their vehicles to exploration and road trips. Their macro-tier reach across multiple platforms gives a car brand access to a large, engaged lifestyle audience.
Yes, Eatguide produced sponsored content for The Coca-Cola Company on YouTube, released in late 2024. Beverage brands regularly partner with food and lifestyle creators to reach audiences already engaged around eating and drinking occasions. The Coca-Cola collaboration was part of a run of major brand deals that also included KFC and Toyota Motor within roughly a year.
Eatguide lists their business email as eatguide@fnl.co.th and also accepts contact through their official Thai LINE ID, @eatguide. The FNL domain suggests they operate through a Thai media or influencer network that handles partnership negotiations. Given their macro-tier following and well-above-average engagement, brands should anticipate pricing that reflects that standing.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@eatguide · YouTube
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