United States
Rishi launched Easy Peasy Finance at age eight after identifying a gap in approachable financial education for younger and beginner audiences.
Total Followers +1.1%
46K
Across YouTube
Primary Platform
YouTube
46K followers · 100% of audience
Engagement
7.5%
vs. 1.5% category median
Sponsorship Tier
Micro
Est. — / IG post
The average CFP® candidate who passes is 37. CBS New York ran a "Then and Now" feature on Rishi to mark the milestone.
The NJ State Senate and General Assembly formally saluted his "sterling record of service, leadership and commitment" advancing youth financial literacy.
The channel previously won Best Financial Literacy Content for Children in 2022 and 2021.
The platform offers standards-aligned animated video courses and class progress dashboards — no prep required — targeting middle and high school classrooms.
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| YouTube | 45,900 | +505 | 7.5% | 6.8 | today |
| Window | YouTube | Combined | ||
|---|---|---|---|---|
| Last 7 days | +404 +0.9% | +0 +0.0% | +0 +0.0% | +404 |
| Last 30 days | +505 +1.1% | +0 +0.0% | +0 +0.0% | +505 |
| Last 90 days | +1K +3.1% | +0 +0.0% | +0 +0.0% | +1K |
| Last 365 days | +1K +3.1% | +0 +0.0% | +0 +0.0% | +1K |
Daily follower snapshots from CreatorDB's longitudinal index.
Rishi launched Easy Peasy Finance at age eight after identifying a gap in approachable financial education for younger and beginner audiences. Over the following eight years he built a library of more than 1,200 videos covering personal finance fundamentals, investing, and practical money management, reaching learners across nearly every country in the world. In March 2026, at sixteen, he passed the CFP® examination, placing him among the youngest people ever to earn that credential. He has never accepted sponsorships — a deliberate stance that anchors the credibility of every concept and strategy he recommends to his audience.
His content blends quick explainers — some under a minute — with deeper dives and occasional historical finance storytelling, keeping the format varied for a broad range of skill levels. Despite the channel's teen-friendly and beginner-oriented branding, its audience skews toward adults in their mid-thirties and older, suggesting the channel attracts self-teaching adults and parents seeking financial literacy tools alongside younger viewers. Engagement sits well above category norms for a micro-tier channel. With a firm no-sponsorship policy and a professional credential rarely held by anyone near his age, Rishi occupies an unusually credible lane in a niche where affiliate-driven content is otherwise the norm.
Easy-Peasy-Finance reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations. As a finance creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 7.5%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their YouTube-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows finance content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in finance and related categories, Easy-Peasy-Finance offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Easy-Peasy-Finance's tier (Micro, 46K combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Rishi is the creator behind Easy Peasy Finance, a YouTube channel dedicated to personal finance education for teens and beginners. He launched the channel at age 8 after noticing that finance content made specifically for young people barely existed, and by his mid-teens he had built an audience reaching millions of learners worldwide.
Rishi started Easy Peasy Finance at age 8, making him one of the youngest creators to build a serious educational finance channel on YouTube. By the time he was 16 he had published over 1,200 videos and the channel had reached learners in 193 countries.
Yes — in March 2026, at age 16, Rishi passed the CFP® (Certified Financial Planner) exam, one of the most demanding credentials in the financial planning industry. The exam covers investment planning, tax strategy, retirement planning, and estate planning, making the achievement especially striking for someone still in their teens.
Passing the CFP® exam at 16 places Rishi among the youngest known individuals to clear it, since most candidates sit the exam well into their adult professional careers. The feat drew attention specifically because the exam is designed for practicing financial planners, not teenagers still in school.
No — Rishi has explicitly stated that Easy Peasy Finance has never accepted any sponsorships since the channel launched. He frames this as the reason the financial concepts and strategies he covers reflect his genuine beliefs rather than paid relationships, which is a genuinely rare stance for a YouTube creator in the finance space.
The 'Trump Account' refers to a government-backed child savings vehicle tied to the Trump administration's financial policy initiatives, which became a widely discussed topic in U.S. personal finance circles around 2025. Easy Peasy Finance covered the smartest ways to use one, consistent with the channel's mission of making new and complex financial tools understandable for everyday families and beginners.
The video — titled 'This Lottery Funded a War for Independence' — explores the historical use of government lotteries as a military financing mechanism, blending financial history with storytelling. It reflects a recurring pattern on Easy Peasy Finance of using surprising real-world stories to make money concepts feel engaging rather than textbook-dry.
Emergency funds are a cornerstone topic on Easy Peasy Finance because Rishi's audience skews heavily toward beginners who often haven't built one yet. The channel has tackled the subject from multiple angles — quick explainers like 'What Is an Emergency Fund? (In 30 Seconds)', the three-vs-six-month debate, and lesser-known tricks — treating it as the single most important foundational money skill.
Easy Peasy Finance was originally built for teens and complete beginners, filling a gap Rishi identified when he started the channel at age 8. Its plain-language, jargon-free style has since attracted a broad audience, including adults who find mainstream finance content too fast-paced or assumption-heavy.
The channel's global reach comes from covering universal personal finance fundamentals — emergency funds, investing basics, savings strategies — in a format that doesn't assume any one country's financial system. Rishi's strict no-sponsorship policy, over 1,200 published videos, and an engagement rate that runs well above the category average have helped build the kind of audience trust that travels across borders.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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