Earthymomma is a TikTok-based family and outdoor lifestyle creator documenting life as a mother of four with a clear philosophy: get kids outside and keep childhood analog.
Total Followers +0.0%
25K
Across TikTok
Primary Platform
YouTube
25K followers · 100% of audience
Engagement
5.2%
vs. 1.5% category median
Sponsorship Tier
Micro
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| TikTok | 24,600 | +0 | 5.2% | 0.5 | 12 days ago |
| Window | TikTok | Combined | ||
|---|---|---|---|---|
| Last 7 days | -86 -0.4% | +0 +0.0% | +0 +0.0% | -86 |
| Last 30 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 90 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 365 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
Daily follower snapshots from CreatorDB's longitudinal index.
Earthymomma is a TikTok-based family and outdoor lifestyle creator documenting life as a mother of four with a clear philosophy: get kids outside and keep childhood analog. Her content is rooted in the "childhoodunplugged" and "outsidekids" movements, featuring hiking trips at elevation in Colorado, kids doing unprompted chores around nature, and candid moments of motherhood that lean warm and grounded rather than polished. Post captions like references to 7,600-foot trails and a son spontaneously volunteering as the pond clean-up crew sketch a portrait of intentional, adventure-forward family life. She positions herself close to, but consciously apart from, the trad-wife aesthetic — an important distinction that gives her content a more accessible, self-aware tone.
Despite a micro-tier following, her engagement rate runs well above the category median, suggesting an audience that genuinely connects with the content rather than passively scrolling past it. The unusually even gender split in her audience is notable for the momfluencer space, pointing to appeal among fathers and partners as well as mothers. With no heavy sponsor footprint yet, she remains an open slate for outdoor, family, or nature-brand partnerships — the kind of creator that fits naturally with gear, educational toy, or slow-living lifestyle brands looking for authentic reach over raw scale.
Earthymomma reaches its audience primarily through YouTube, and is best activated via TikTok branded content. As a family creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 5.2%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their YouTube-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows family content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For brands in family and related categories, Earthymomma offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Earthymomma's tier (Micro, 25K combined followers, —). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Earthymomma is a mom of four kids. Two of her children, Brady and Graham, appear regularly in her TikTok content — Brady is around five years old, and Graham has become the self-appointed pond clean-up helper on the family property.
Her content strongly points to Colorado as her home base — she has posted about hiking at elevations around 7,600 feet and tags Colorado in her outdoor adventure videos. The mountain landscape is a recurring backdrop across her family content.
Graham is one of Earthymomma's children, known for spontaneously taking on outdoor jobs — like becoming the self-assigned pond clean-up person for weeks at a stretch. He shows up in her family content as one of the more independently spirited kids.
She has directly poked fun at the idea herself, joking in a caption that she hopes a post doesn't come across "too trad-wifey." While her content celebrates family, outdoor life, and a supportive partner, she does not identify with or promote the trad wife label.
The #childhoodunplugged hashtag Earthymomma uses reflects a parenting approach built around getting kids outside and away from screens. Her videos consistently show her four children exploring nature, doing outdoor chores, and going on mountain hikes rather than spending time indoors with devices.
Yes, postpartum content is woven into her mix alongside outdoor and family lifestyle posts. She uses the #postpartum hashtag, suggesting she addresses the realities of life after having children as part of her honest, on-the-ground motherhood content.
She takes her family on serious elevation hikes, referencing altitudes around 7,600 feet in her Colorado content. The adventures are framed as family experiences rather than solo athletic pursuits, which fits her broader message of raising outside kids.
Earthymomma's audience skews roughly even between men and women, which is unusual for the #momtok space. The outdoor adventure and nature angle likely pulls in viewers beyond the typical parenting crowd, including people interested in hiking, off-grid living, and the Colorado outdoors.
Her engagement runs well above the category median for creators in her size tier — a sign that followers genuinely respond to her content rather than just passively scrolling past it. She also actively posts around themes of quality friendships and community, which tends to attract an audience that comments and connects rather than just watches.
Earthymomma is primarily active on TikTok, where her outdoor motherhood content has built a loyal Micro-tier following. Her listed primary platform is YouTube, suggesting she also publishes longer-form family and adventure content there.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@earthymomma · YouTube
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