Dylanlemay

About Dylanlemay

Dylan LeMay is a New York City-based food and dessert creator who built a multi-million following largely on the back of one simple obsession: ice cream. His breakout came through TikTok videos showcasing Cold Stone Creamery-style mixing techniques — the satisfying, tactile process of folding mix-ins on a frozen granite slab — which proved irresistible to short-form audiences. That early momentum translated into a cross-platform presence spanning TikTok, YouTube, and Instagram, with his trademark slogan 'Livin' the Dream, Scoopin' the Cream' anchoring a brand identity that is both unpretentious and immediately recognizable. His content has since expanded to include dessert reviews, novelty ice cream formats, and visits to well-known New York spots such as Serendipity 3, while seasonal hooks — St. Patrick's Day Lucky Charms ice cream, Dubai chocolate bar trends — keep his output timely.

LeMay's audience skews slightly older than typical food TikTokers, with a meaningful concentration in the 25–44 bracket, and his reach is genuinely global, drawing substantial viewership from the United Kingdom, India, and Latin America alongside his U.S. base. Engagement rates sit well above category norms across all three platforms, suggesting the content generates genuine repeat viewing rather than passive scrolling. His sponsor mix is eclectic — NFL partnership activations sit alongside local New York dessert brands and trend-driven food moments — which signals that buyers see him as a lifestyle and entertainment vehicle rather than a narrow food-vertical play. As dessert and indulgence content continues to perform strongly in the short-form environment, LeMay is well-positioned as a recognizable face in food entertainment with enough cross-category appeal to attract brand partners outside the traditional culinary space.

Why brands partner

Dylanlemay reaches its audience primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Food & Beverage / Retail, Sports / Entertainment, a clear signal of fit for brands in those categories. Demonstrated partners include Catch 'N' Ice Cream and NFL. Engagement on YouTube runs around 3.3%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows food content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For brands in Food & Beverage / Retail and related categories, Dylanlemay offers a defined, creative-fit audience rather than broad, low-intent impressions.