Last updated just now · Jun 30, 2026, 1:03 PM
Food & Cooking Germany

Dw Food

Full Creator Stats Live · Updated 2026-06-30

DW Food is the culinary-focused YouTube channel of Deutsche Welle, Germany's publicly funded international broadcaster.

NicheFood & Cooking TierMid Engagement3.1%

Total Followers +1.6%

253K

Across YouTube

Primary Platform

YouTube

253K followers · 100% of audience

Engagement

3.1%

vs. 1.5% category median

Sponsorship Tier

Mid

Est. — / IG post

Quick facts
  • 253K combined followers across 1 platform.
  • Mid creator tier — Germany.
  • 3.1% headline engagement.
  • Active since .
  • Niche: Entertainment.
  • Posts in English.

Performance Across Platforms

Updated 2026-06-30
PlatformFollowers30d GrowthEngagementPosts / wkLast upload
YouTube 253,000 +4K 3.1% 0.9 3 days ago

Growth Trend

Last 365 days
WindowYouTubeCombined
Last 7 days +1K +0.4% +0 +0.0% +0 +0.0% +1K
Last 30 days +4K +1.6% +0 +0.0% +0 +0.0% +4K
Last 90 days +12K +4.5% +0 +0.0% +0 +0.0% +12K
Last 365 days +12K +4.5% +0 +0.0% +0 +0.0% +12K

Audience Demographics

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190K208K225K242K260K Jul 1Sep 30Dec 30Mar 30Now
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Daily follower snapshots from CreatorDB's longitudinal index.

Background

About Dw Food

DW Food is the culinary-focused YouTube channel of Deutsche Welle, Germany's publicly funded international broadcaster. Operating in English rather than German, the channel is designed to reach a global audience curious about European food culture — functioning less like a personal creator and more like a lean documentary unit embedded within a major media organisation. Its content blends DIY recipe guides with cultural explainers and behind-the-scenes looks at regional traditions across the continent, producing named series such as "Food Secrets" and "Cheers & Chats" alongside standalone short-form videos. Topics range from Polish bigos and German Labskaus to tapas in Spain and pub culture in Ireland, giving the channel a distinctly pan-European editorial voice.

The audience skews heavily male and older, with the 45-and-above cohort forming the largest single age group — a demographic profile that aligns well with long-form culinary documentary content rather than trend-driven social food content. Germany accounts for roughly half of viewership, while a meaningful share comes from the United States and the United Kingdom, reflecting both Deutsche Welle's international mandate and English-language production. Engagement running at roughly double the category median for a channel of this size suggests the content retains a genuinely interested niche rather than casual passers-by. As appetite for European travel and heritage food storytelling continues to grow among older, affluent viewers, DW Food is positioned as a credible editorial partner for food tourism, kitchenware, and European culinary brands.

Brand fit

Why brands partner

Dw Food reaches an audience concentrated in Germany primarily through YouTube, and is best activated via long-form YouTube integrations. As a food creator they map naturally to brands targeting that space. Engagement on YouTube runs around 3.1%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.

Estimated Rate Card

Benchmark estimates for a creator at Dw Food's tier (Mid, 253K combined followers, Germany). Pulled from CreatorDB's category benchmarks.

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Frequently Asked Questions

Is DW Food an official Deutsche Welle channel?

Yes, DW Food is an official YouTube channel run by Deutsche Welle, Germany's publicly funded international broadcaster. Deutsche Welle operates several topic-specific YouTube channels for global audiences, and DW Food is their dedicated destination for culinary content. This institutional backing means the channel produces consistently researched content about European food culture rather than the output of a single individual creator.

What is the Food Secrets series on DW Food?

Food Secrets is one of DW Food's signature long-running series, exploring the history, preparation, and cultural meaning behind traditional European dishes. Episodes have covered things like how to cook Poland's national dish Bigos, blending recipe walkthroughs with genuine cultural storytelling. By mid-2026 the series had surpassed 23 episodes, making it one of the deepest archives of European culinary heritage on YouTube.

What is Labskaus and why does it divide Germans?

Labskaus is a traditional north German sailor's dish made from corned beef, potatoes, and typically topped with pickled herring and beetroot — a combination that provokes very strong reactions. DW Food dedicated a video to it titled "The dish that divides Germans," using it as a window into regional German food identity and the tensions between tradition and modern taste. It's the kind of polarising, culturally loaded dish that DW Food specialises in examining.

What is the Cheers & Chats series on DW Food YouTube?

Cheers & Chats is a DW Food series that takes viewers inside European drinking culture and social rituals, with episodes set in places like Irish pubs. It's a more experiential, atmosphere-driven series compared to the recipe-focused Food Secrets, exploring what food and drink mean to people in a social setting. By at least episode 11, the series had built a consistent format around pub culture and communal eating across the continent.

Does DW Food cover Albanian and Eastern European food?

Yes, DW Food regularly features cuisine from Eastern Europe and the Balkans, including Albanian food from Tirana and Polish dishes like Bigos. The channel is explicitly pan-European in scope, deliberately moving beyond the well-known Western European food traditions to spotlight lesser-covered culinary cultures. This breadth is one of the things that distinguishes it from general food channels that tend to default to French, Italian, or Spanish cuisine.

Are DW Food's YouTube videos in English or German?

DW Food produces its YouTube content in English, which reflects Deutsche Welle's core mission as Germany's international broadcaster aimed at a global audience. This is backed up by their viewership, which draws heavily from both Germany and the United States. The English-language format means the channel functions as an accessible guide to European food culture for non-German speakers worldwide.

Does DW Food only cover German food?

Despite being a Deutsche Welle production, DW Food covers food culture from all across Europe — not just Germany. Their content spans countries including Ireland, Poland, the United Kingdom, Spain, and Albania, among many others. Germany does feature, as with their Labskaus video, but the channel's stated mission is to explore the full breadth of Europe's culinary culture.

Which European countries has DW Food featured on their channel?

DW Food has featured culinary traditions from a wide range of European countries, including Germany, Poland, Ireland, the United Kingdom, Spain, and Albania. They cover both iconic staples like Yorkshire Pudding and far less familiar regional dishes and street food scenes. The channel functions almost like a culinary map of Europe, with each video adding a new country or tradition to the collection.

Does DW Food post YouTube Shorts?

Yes, DW Food publishes YouTube Shorts alongside their longer documentary-style videos, covering topics like tapas in Spain and food snapshots from various European destinations. This mix of short and long-form content lets the channel reach viewers looking for a quick food discovery as well as those wanting deeper culinary storytelling. Their frequent use of the #shorts hashtag suggests Shorts are a regular part of their publishing strategy.

How big is the DW Food YouTube channel and who watches it?

DW Food has grown to over 250,000 subscribers on YouTube, placing it in the mid-tier creator range, and its engagement runs well above the typical category median. The audience skews heavily male and tends to be older than most food content on the platform, with viewers aged 45 and above making up the largest single age group. Germany and the United States together account for the majority of viewership, reflecting both Deutsche Welle's home base and its English-language international reach.

How this page is built

Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →

Data refreshed Jun 30, 2026, 1:03 PM · Slug: dw-food

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