United States
Dunk Natachai is a creator with a presence on TikTok (3,800,000 followers), Instagram (4,366,472 followers), based in United States.
Total Followers +1.1%
8.2M
Across TikTok, Instagram
Primary Platform
TikTok
3.8M followers · 47% of audience
Engagement
21.4%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $52K–$122K / IG post
GMMTV announced on Oct. 19, 2026 that Dunk and long-time on-screen partner Joong Archen Aydin had mutually agreed to conclude their work as an official pair, marking the end of one of Thai BL entertainment's most prominent duos.
Dunk and Joong Archen staged their own two-day fan concert at Union Hall, Union Mall (April 5–6, 2026), with worldwide live-streaming available via ThaiTicketMajor.
Dunk played police inspector Khamin opposite Joong Archen's Captain Jade in this GMMTV mystery series, which ran from December 18, 2025 to February 26, 2026 and earned a 7.9 rating on MyDramaList.
| Window | TikTok | Combined | ||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | -6986 -0.2% | +0 +0.0% | -6986 |
| Last 30 days | +0 +0.0% | +90K +2.1% | +0 +0.0% | +90K |
| Last 90 days | +101K +2.7% | +163K +3.7% | +0 +0.0% | +264K |
| Last 365 days | +101K +2.7% | +163K +3.7% | +0 +0.0% | +264K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| NAVORI BKK Food & Beverage / Bakery | Founder / owned brand | Long-term | — | |
| Birdy Coffee (เบอร์ดี้) Food & Beverage | Sponsored content | TikTok | 2025–2026 | — |
| Rosdee (รสดี) Food & Beverage / Seasoning | Brand ambassador | TikTok | 2025–2026 | — |
| TUMI Luggage / Travel Accessories | Sponsored content | 2025–2026 | — | |
| DuoSi Beauty / Fragrance | Sponsored content | 2026 | — |
Dunk Natachai is a creator with a presence on TikTok (3,800,000 followers), Instagram (4,366,472 followers), based in United States. Their content sits in the celebrity lifestyle space. Their TikTok bio reads: "@NAVORI 🥮🍯 ig : dunknatachai Call : (+66)61-414-4046 Line OA : @gmmtvartists_work". The full audience and engagement breakdown is below.
Dunk Natachai reaches an audience concentrated in United States primarily through TikTok, and is best activated via Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Food & Beverage / Bakery, Food & Beverage, Food & Beverage / Seasoning, a clear signal of fit for brands in those categories. Demonstrated partners include NAVORI BKK and Birdy Coffee (เบอร์ดี้). Engagement on TikTok runs around 21.4%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of Instagram Reels and Stories and TikTok branded content lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows entertainment content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in Food & Beverage / Bakery and related categories, Dunk Natachai offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Dunk Natachai's tier (Mega, 8.2M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
His full name is Natachai Boonprasert, and Dunk is the nickname he uses both personally and professionally. He goes by @dunknatachai across TikTok and Instagram.
Yes, Dunk is a GMMTV artist, and his official bookings on both TikTok and Instagram route through the GMMTV Artists work line and gmmtv.artists email. GMMTV is the Thai entertainment label behind most of his acting projects and brand collaborations.
JoongDunk is the on-screen pairing of Dunk Natachai with Joong Archen, a duo GMMTV regularly promotes together. You can see the partnership in his content through tags like #oppofindx9ultrathxjoongdunk, where the two are booked as a joint ambassador package.
Dunk rose to fame through GMMTV's Thai BL projects with Joong Archen, including Star and Sky: Star in My Mind and follow-up JoongDunk series. His Instagram lists him simply as "Actor," and most of his fanbase discovered him through these dramas.
His feed regularly features Garnier Thailand, L'Oréal Paris, OPPO, Nescafé, Oreo, Ajinomoto, Grab Food, and Ralph Lauren. Skincare and beverage brands dominate, which fits a fanbase that skews young and female.
Yes — Garnier Thailand is one of his most-tagged sponsors, and skincare in general is a recurring pillar of his branded content alongside L'Oréal Paris. The hashtag #garnierthailand appears across his recent uploads.
He promotes the OPPO Find X9 Ultra, often jointly with Joong Archen under the JoongDunk pairing. His OPPO posts also lean into the Hasselblad camera tie-in, using the #hasselbladinpocket tag.
Dunk is a Thai actor based in Thailand, with all of his professional contacts routed through a Thai (+66) phone number and the Thai GMMTV agency. His content is filmed primarily in Thailand even though the largest share of his viewership comes from overseas.
The bulk of his audience — about two-thirds — is in the United States, with additional pockets in the UK, Canada, Australia and the Philippines. This is typical for GMMTV BL actors, whose dramas are widely streamed in English-speaking markets through YouTube and fan communities.
Instagram is currently his larger platform with several million followers, while his TikTok sits in the multi-million range as well, placing him firmly in the Mega tier overall. His TikTok engagement, however, runs more than ten times the category baseline, making short-form video his most reactive channel.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@dunknatachai · TikTok
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