United States
Duncan Rogoff is a US-based tech educator and content creator who has built a focused audience around practical AI tooling, with a particular emphasis on Anthropic's Claude Code platform.
Total Followers +4.8%
211K
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
88K followers · 42% of audience
Engagement
3.5%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $766–$2.1K / IG post
Rogoff expanded beyond YouTube tutorials by co-founding the Claude Code Profit Room, a dedicated community helping creators go from learning Claude Code to landing paying clients.
Rogoff's Skool community reached ~7.9K members, placing it in the top tier of Skool communities and generating significant recurring revenue alongside his free YouTube content.
Rogoff announced on LinkedIn that his free Build Room community for AI agency builders attracted nearly 1,000 members within a week of launching, signaling rapid early traction.
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +2K +2.3% | +2K +5.2% | +350 +0.4% | +4K |
| Last 30 days | +3K +3.8% | +5K +17.2% | +2K +1.7% | +10K |
| Last 90 days | +16K +18.6% | +0 +0.0% | +6K +6.6% | +22K |
| Last 365 days | +16K +18.6% | +0 +0.0% | +6K +6.6% | +22K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Higgsfield Sponsorship | Sponsored content | YouTube | Sep 2026 | — |
| HeyGen Sponsorship | Sponsored content | YouTube | Jun 2026 | — |
| Hostinger Sponsorship | Sponsored content | YouTube | Feb 2026 | — |
| N8N Sponsorship | Sponsored content | YouTube | Dec 2025 | — |
| Airtable Sponsorship | Sponsored content | YouTube | Apr 2025 | — |
Duncan Rogoff is a US-based tech educator and content creator who has built a focused audience around practical AI tooling, with a particular emphasis on Anthropic's Claude Code platform. His background includes stints at Apple and PlayStation, which lends credibility to content that sits at the intersection of software development and AI automation. Operating under the Buildroom.ai brand, he produces tutorials, tool comparisons, and workflow guides across YouTube, TikTok, and Instagram — covering topics like n8n automation pipelines, AI agent frameworks, and the rapidly shifting competitive landscape between frontier models. His growth trajectory is notable: he scaled from zero to a multi-platform following of over 200,000 in roughly twelve months, suggesting strong product-market fit for his format of accessible but technically grounded instruction.
His audience skews heavily male and spans the 18-to-44 working-professional range, concentrated in English-speaking markets led by the United States. Engagement runs well above category norms, indicating that his viewers are active builders and practitioners rather than passive consumers — a signal that carries real weight for sponsors. His partnership roster reflects this positioning precisely: N8N, Airtable, HeyGen, and Higgsfield are all tools aimed at developers and technical founders building AI-augmented workflows. With a low-cost digital product anchoring his funnel and rapid Instagram growth adding a second high-engagement surface, Rogoff is positioning Buildroom.ai as a durable education brand rather than a personality-dependent channel — a direction that could broaden his appeal to B2B SaaS sponsors as AI adoption accelerates.
Duncanrogoff reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. As a tech creator they map naturally to brands targeting that space. Demonstrated partners include Higgsfield and HeyGen. Engagement on YouTube runs around 3.5%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows tech content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in tech and related categories, Duncanrogoff offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Duncanrogoff's tier (Mid, 211K combined followers, United States). Pulled from CreatorDB's category benchmarks.
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Duncanrogoff offers a low-cost resource pack priced at $9 that teaches people how to use Claude Code, Anthropic's AI-powered coding tool. It's designed as an accessible starting point for developers and non-developers alike who want to build with AI without a steep upfront investment.
Yes — Duncanrogoff lists both Apple and PlayStation in his professional background before pivoting full-time to content creation and AI education. That big-tech industry experience gives his tutorials a credibility that resonates with the developer and tech-professional crowd he attracts.
Buildroom (buildroom.ai) is Duncanrogoff's own brand, used as the home for his business collaborations and AI education work. It functions as the umbrella identity for his coaching, partnership inquiries, and community around learning Claude Code.
Duncanrogoff built his audience from scratch to over 200,000 followers across platforms in roughly a year, riding the explosive mainstream interest in AI coding tools — particularly Claude Code. His strategy of publishing timely model comparisons and tutorials on a fast-moving topic helped him compound growth quickly across YouTube, TikTok, and Instagram.
Duncanrogoff's entire channel is centered on Claude Code, and his videos regularly pit Anthropic's models against competitors like GPT — for example, his coverage of Claude Opus 5.5 versus GPT-6. While he covers the full AI coding landscape, his focus on Claude suggests he considers it the stronger tool for the workflows he teaches.
N8N, the open-source workflow automation platform, is one of Duncanrogoff's named sponsors and appears consistently in his hashtags and content. He teaches business automation alongside AI coding, and n8n is a natural fit since it lets creators chain AI tools together into real-world automated workflows.
Duncanrogoff has worked with Higgsfield, HeyGen, Hostinger, N8N, and Airtable on sponsored YouTube content. The lineup maps closely to his niche — AI video generation, automation, web hosting, and productivity tools for builders and solo entrepreneurs.
On his Instagram, Duncanrogoff directs followers to DM him the word BUILD to get information about working with him through Buildroom. It's an automated lead-generation flow that connects interested followers directly into his consulting or collaboration pipeline.
Duncanrogoff's audience skews heavily male and falls predominantly in the 18–44 age range, which aligns with developers, tech entrepreneurs, and early-adopter professionals exploring AI tools. The United States accounts for the large majority of his viewership, with the UK and Canada as the next biggest regions.
Duncanrogoff posts across YouTube, TikTok, and Instagram, with YouTube being his primary platform for longer tutorials and TikTok serving shorter-form AI tips. He uploads frequently on all three and has seen especially fast recent growth on Instagram.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@duncanrogoff · YouTube
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