United States
Duke Alexander Moore, known online as Dukelovestaxes, is a licensed tax professional and the founder and CEO of Duke Tax, a firm built specifically to serve content creators and entrepreneurs navigating U.S.
Total Followers +0.0%
3.5M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
30K followers · 1% of audience
Engagement
7.0%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $3.9K–$9.8K / IG post
A feature in Entrepreneur spotlighted how Moore quit a forklift-driver job, built his TikTok following around creator-focused tax content, and scaled Duke Tax into a seven-figure membership-based accounting firm serving creators and entrepreneurs.
Moore shared his growth playbook — premium pricing, year-round advisory positioning, and a creator-niche focus — in a thought-leadership piece on Intuit's professional accounting publication.
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | -196 -0.1% | +0 +0.0% | -196 |
| Last 30 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 90 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 365 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| MileIQ Finance / Productivity | Channel sponsor | TikTok | Long-term | — |
| Duke Tax Financial Services | Founder / owned brand | YouTube | Long-term | — |
Duke Alexander Moore, known online as Dukelovestaxes, is a licensed tax professional and the founder and CEO of Duke Tax, a firm built specifically to serve content creators and entrepreneurs navigating U.S. tax law. He built his multi-million follower presence primarily on TikTok, where he carved out a distinctive lane by translating dense IRS notices, legislative proposals, and compliance requirements into conversational, often fast-paced short-form content. His ability to connect abstract tax policy — from interest rate decisions to IRS fraud crackdowns to presidential tax proposals — to the everyday financial realities of self-employed creators gave him unusual traction in a space that financial educators rarely penetrate. His channel bio notes over a thousand individual client consultations, underscoring that his content functions as both public education and a business development funnel for his firm.
His audience skews evenly across genders and is drawn primarily from the creator economy and small business owner communities in the United States — people with 1099 income, LLC questions, and genuine anxiety about IRS compliance. Engagement running well above category norms signals a loyal, high-intent following rather than a passive one, which helps explain brand partnerships like MileIQ, a mileage-tracking app squarely aimed at self-employed professionals. His dual positioning as both a media personality and a practicing tax professional makes him relatively unusual in the personal finance creator space; his credibility is occupational rather than purely built on content. With activity appearing to have paused in early 2026, his trajectory will likely depend on whether he re-engages the platform side of his business or shifts focus more fully to the firm itself — either way, his niche authority as the tax professional for the creator economy remains well established.
Dukelovestaxes reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Finance / Productivity, Financial Services, a clear signal of fit for brands in those categories. Demonstrated partners include MileIQ and Duke Tax. Engagement on YouTube runs around 7.0%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows finance content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in Finance / Productivity and related categories, Dukelovestaxes offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Dukelovestaxes's tier (Macro, 3.5M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
His real name is Duke Alexander Moore. He built his personal brand around his tax expertise, leading to the memorable handle Dukelovestaxes, which he uses consistently across TikTok, YouTube, and Instagram.
Duke Tax is the tax firm Duke Alexander Moore founded and leads as CEO, with an explicit focus on content creators and entrepreneurs. His Instagram bio confirms the firm is actively accepting new clients, and he has conducted over 1,000 individual consultations with creators to help them save money and stay IRS-compliant.
Duke Alexander Moore is a practicing tax professional who runs a real firm, Duke Tax, not just a content creator. He has logged over 1,000 creator consultations and is listed on his Instagram as a media contact available for journalist tax commentary, which reflects his standing as a working practitioner.
Yes — helping content creators navigate taxes is the stated mission of both his YouTube channel and his firm, Duke Tax. His content covers creator-relevant topics like LLC formation, IRS compliance, and tax-saving strategies specifically tailored to self-employed creators and small business owners.
Dukelovestaxes has partnered with MileIQ, a mileage-tracking app widely used by self-employed professionals and small business owners. The sponsorship is a natural fit given his audience of creators and entrepreneurs who drive for business and need to log deductible miles.
His content points to a Dallas, Texas connection — he has posted content specifically about Dallas culture and identity. He is US-based, and Dallas appears to be his home city based on these direct references in his videos.
He covers a wide range of IRS developments, including proposed tax changes, fraud alerts, interest rate decisions, and in-depth reads of specific IRS notices. One notable example from his channel is a detailed breakdown of IRS Notice 2025-69, which he described as reading every page before publishing his analysis.
Yes — his Instagram bio explicitly invites journalist inquiries, positioning him as a media-ready expert source for tax stories. This dual role as both a firm operator and on-record commentator sets him apart from most finance content creators.
TaxTok is the informal name for the tax and personal finance creator community on TikTok, similar to how FinTok covers broader money topics. Dukelovestaxes uses the hashtag on nearly every post and has built one of the largest followings in that space, with a TikTok audience well into the millions.
TikTok is by far his dominant platform, where his audience dwarfs his YouTube subscriber count by a wide margin. His short-form IRS news breakdowns and tax tip videos are especially well matched to TikTok's format, which explains where the majority of his following has concentrated.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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