United States
D.S. & Durga is an independent fragrance house based in Brooklyn, New York, founded by the husband-and-wife duo David Seth Moltz and Kavi Moltz — the initials and name behind the brand's identity.
Total Followers +1.2%
134K
Across Instagram
Primary Platform
YouTube
134K followers · 100% of audience
Engagement
3.1%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $2.7K–$6.7K / IG post
The new EDP revisits the brand's signature fig theme, blending white currant, gardenia, and an abstract cassette-tape accord. It was created by in-house perfumer David Seth Moltz.
Following its 2024 acquisition by Manzanita Capital, BoF examined how the indie Brooklyn fragrance house is balancing its cult grassroots appeal with the demands of worldwide distribution across 40+ markets.
The London-based luxury beauty investment firm added the Brooklyn indie fragrance brand to its portfolio, signaling a significant step toward mainstream global reach for the founder-led label.
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 133,954 | +2K | 3.1% | 4.7 | 1 day ago |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | +295 +0.2% | +0 +0.0% | +0 +0.0% | +295 |
| Last 30 days | +2K +1.2% | +0 +0.0% | +0 +0.0% | +2K |
| Last 90 days | +4K +2.9% | +0 +0.0% | +0 +0.0% | +4K |
| Last 365 days | +4K +2.9% | +0 +0.0% | +0 +0.0% | +4K |
Daily follower snapshots from CreatorDB's longitudinal index.
D.S. & Durga is an independent fragrance house based in Brooklyn, New York, founded by the husband-and-wife duo David Seth Moltz and Kavi Moltz — the initials and name behind the brand's identity. Rather than operating as a traditional influencer account, this channel functions as the brand's own editorial voice: a place where the founders share the mythology, materiality, and creative process behind their scent-making. Their fragrances are known for deeply literary, evocative narratives — each bottle tied to a specific place, memory, or character — and the social presence mirrors that sensibility with considered, image-rich storytelling that sits closer to a design publication than a retail feed.
The episodic 'Durga & D.S.' video series on YouTube and the behind-the-scenes Brooklyn content on Instagram reflect a content strategy built around founder intimacy and brand mythology rather than broad lifestyle appeal. Hashtag collaborations with Wallpaper Magazine and its USA 400 feature signal that the brand is recognized in design and culture editorial circles, lending a curatorial credibility that typical fragrance marketing rarely achieves. The audience skews millennial and female, concentrated in the United States with secondary reach in the UK and Canada — a profile well-suited to premium lifestyle and independent luxury partnerships. As the indie fragrance category continues to grow against mass-market alternatives, D.S. & Durga's storytelling-first approach positions it as a reference point for culturally literate, aesthetically driven consumers.
Dsanddurga reaches an audience concentrated in United States primarily through YouTube, and is best activated via Instagram Reels and Stories. As a beauty creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 3.1%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their YouTube-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows beauty content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in beauty and related categories, Dsanddurga offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Dsanddurga's tier (Mid, 134K combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
D.S. & Durga was founded by David Seth Moltz and Durga (Kavi) Moltz, a married couple based in Brooklyn, New York. The brand's name literally combines their two identities — D.S. from David Seth and Durga from his wife and co-founder — which is the premise behind their episodic "Durga & D.S." origin series.
The name refers directly to the two co-founders: D.S. stands for David Seth Moltz, and Durga is the name of his wife and creative partner. Rather than a invented brand name, it signals that this is a deeply personal, founder-driven fragrance house where the people behind the label are the story.
The D.S. & Durga pocket perfume is a compact, travel-sized fragrance format designed to carry throughout a day in the city. The brand has made it central to their lifestyle content, framing it as an on-the-go Brooklyn essential rather than a traditional sit-on-a-dresser bottle.
The "Durga & D.S." series is an episodic brand documentary told through social content, tracing how D.S. & Durga came to be. Episodes feature the founders' own words on the brand's creative philosophy, describing its identity as a mix of color, image, myth, and the mundane — a storytelling format unusual for a fragrance brand.
Yes, D.S. & Durga has been associated with Wallpaper*, including content tagged with both #wallpapermagazine and #wallpaperusa400, which relates to Wallpaper*'s USA 400 editorial feature. The recognition places the brand at the crossroads of design culture and fine fragrance, which aligns with how they position themselves.
The #dsdpartner tag marks content created in paid or gifted partnership with D.S. & Durga as part of their influencer collaboration program. You'll typically see it on lifestyle posts featuring the brand's fragrances in real Brooklyn or NYC settings, reflecting the brand's preference for authentic, location-rooted imagery.
D.S. & Durga leads with narrative — each scent is built around a specific story, image, or cultural reference before it's a fragrance brief, which is unusual even in the indie perfume world. The Brooklyn roots, the fact that a musician and a designer co-founded the label, and the use of episodic social content to tell the brand's own origin story all deepen that distinction.
D.S. & Durga occupies a space often called indie luxury or artisanal fine fragrance — more creative and independent than designer houses, but priced and distributed at a premium tier. Features in Wallpaper* Magazine and their high-design visual identity reinforce that positioning without relying on a legacy fashion parent company.
D.S. & Durga is rooted in Brooklyn, New York City, and the borough is central to the brand's aesthetic and storytelling. Their content regularly uses Brooklyn and wider NYC as the backdrop for showcasing fragrances, treating the city itself as part of the scent experience.
D.S. & Durga has grown to over 130,000 followers on Instagram, placing them in the mid-tier range for independent fragrance brand accounts. Their engagement rate runs well above the category median, which suggests an audience of genuine fragrance enthusiasts rather than passive followers.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@dsanddurga · YouTube
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