United States
Dr. Paulina Tomassian is a board-certified dermatologist practicing out of Beverly Hills and Glendora, California, who has built a macro-scale social media presence by translating clinical dermatology into accessible, ingredient-focused skincare education.
Total Followers -0.1%
2.7M
Across Instagram, TikTok
Primary Platform
YouTube
744K followers · 27% of audience
Engagement
1.1%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $11K–$26K / IG post
The trade publication featured him discussing how he uses social media as an educational tool, advocating for certified professionals' presence online while stressing authenticity and integrity.
The peer-reviewed publication spoke with him about his career path, residency training, and his philosophy of bridging cosmetic, surgical, and medical dermatology in private practice.
Dr. Tomassian's practice, headquartered in Glendora, CA, announced a second location in Beverly Hills — a notable clinic expansion signaled on both the official site and his social profiles.
| Window | TikTok | Combined | ||
|---|---|---|---|---|
| Last 7 days | -74 -0.0% | +0 +0.0% | +0 +0.0% | -74 |
| Last 30 days | -1860 -0.3% | +0 +0.0% | +0 +0.0% | -1860 |
| Last 90 days | -5729 -0.8% | +0 +0.0% | +0 +0.0% | -5729 |
| Last 365 days | -5729 -0.8% | +0 +0.0% | +0 +0.0% | -5729 |
Daily follower snapshots from CreatorDB's longitudinal index.
Dr. Paulina Tomassian is a board-certified dermatologist practicing out of Beverly Hills and Glendora, California, who has built a macro-scale social media presence by translating clinical dermatology into accessible, ingredient-focused skincare education. As the founder of The Dermatology Collective, she bridges the gap between professional medical practice and consumer skincare culture — a positioning that gives her content credibility that beauty influencers without clinical credentials cannot replicate. Her TikTok channel is her primary growth engine, where engagement runs notably higher than on Instagram, suggesting her short-form video format resonates strongly with audiences seeking quick, trustworthy answers on topics like retinol use, hyperpigmentation treatment, and anti-aging routines.
Her audience skews heavily female and concentrates in the 18-to-34 demographic, a cohort that actively drives skincare purchasing decisions and has fueled the broader "skincare as self-care" trend. Content themes around dark spots, acne, and evidence-backed ingredient selections place her squarely in the medically-informed beauty lane alongside peers like Dr. Dray and Dr. Whitney Bowe. That positioning makes her a natural fit for pharmaceutical-adjacent skincare brands, prescription-accessible telehealth platforms, and clinical skincare lines seeking credentialed endorsement over aspirational lifestyle appeal. With her practice waitlist signaling real-world demand and her content volume remaining consistent, she is well-placed to deepen brand partnerships in the dermocosmetic and prescription skincare categories as those segments continue expanding through creator-driven discovery.
Dr.Tomassian reaches an audience concentrated in United States primarily through YouTube, and is best activated via Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Healthcare / Medical Practice, a clear signal of fit for brands in those categories. Demonstrated partners include The Dermatology Collective. Engagement on YouTube runs around 1.1%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of Instagram Reels and Stories and TikTok branded content lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows beauty content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in Healthcare / Medical Practice and related categories, Dr.Tomassian offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Dr.Tomassian's tier (Macro, 2.7M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Dr. Tomassian's first name is Paulina — it appears publicly in the business contact email she lists in her Instagram bio. Across all her social platforms she goes simply by Dr. Tomassian, which is how most of her audience knows her.
Yes, Dr. Tomassian is a board-certified dermatologist with an active clinical practice, not just a skincare content creator. That credential is central to her brand and is what sets her apart from the majority of beauty and skincare influencers who have no formal medical training.
Dr. Tomassian sees patients at two California locations: Beverly Hills and Glendora. Her Beverly Hills practice operates on a waitlist basis, so new patients need to sign up in advance to secure an appointment there.
The Dermatology Collective is Dr. Tomassian's own dermatology practice, which she founded and runs independently of her social media work. It operates across her Beverly Hills and Glendora locations and serves as the clinical backbone behind her online skincare content.
Dr. Tomassian notes a waitlist specifically for her Beverly Hills location in her public bios. Prospective patients would need to contact The Dermatology Collective directly, as availability at her Beverly Hills office is limited relative to demand.
Dr. Tomassian regularly publishes content breaking down which ingredients deliver real, evidence-backed results from a dermatologist's perspective. Her posts have spotlighted ingredients like retinol, hypochlorous acid, and targeted actives for dark spots and hyperpigmentation as genuinely worthwhile purchases.
Retinol is a recurring topic across Dr. Tomassian's anti-aging skincare content, and she has shared updated anti-aging routines that reflect its role as a cornerstone ingredient. Her dermatology background lends credibility to that recommendation beyond the typical influencer endorsement.
Dr. Tomassian has posted about hypochlorous acid, including its use in gentle applications such as baby skincare. Hypochlorous acid is a mild antimicrobial ingredient increasingly recognized in clinical dermatology for acne-prone and sensitive skin, and her coverage of it reflects her medically grounded approach to trending ingredients.
Dr. Tomassian explicitly states in her public bios that her content is not medical advice. While she is a board-certified dermatologist, her social media content is educational and general in nature — for personalized diagnosis or treatment she directs people to her clinical practice, The Dermatology Collective.
Dr. Tomassian's TikTok is her largest platform by far, with over 2 million followers, while her Instagram audience sits in the hundreds of thousands — bringing her combined following across platforms to well over 2.7 million. Her TikTok content also earns notably stronger engagement than her Instagram posts, which is common for dermatology creators in the short-video format.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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