Dr. Stacy Sims is an exercise physiologist and nutrition scientist based in New Zealand whose career has centered on a single corrective thesis: that decades of sports science research conducted almost exclusively on male subjects has left women chronically undertrained and misunderstood.
Total Followers +2.6%
1.7M
Across YouTube, Instagram
Primary Platform
YouTube
353K followers · 21% of audience
Engagement
3.8%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $16K–$37K / IG post
The episode, titled 'What We're Still Getting Wrong About Women's Health & Fitness,' was recorded live in front of a studio audience, covering how mainstream fitness advice built on male physiology fails women.
2025 marked the launch of her dedicated YouTube channel for research-backed women's health content, alongside crossing the 1 million follower milestone on Instagram.
The new course focuses on how puberty impacts girls' performance, confidence, and injury risk, aiming to help coaches and parents better support developing female athletes.
Dr. Sims joined one of the most widely listened-to podcast platforms; topics included why fasting doesn't work for women, benefits of creatine, and cold plunging guidance for female athletes.
The episode on one of the world's top podcasts covered menstrual cycle optimization, menopause misconceptions, protein needs for women, and the science of creatine.
| Window | YouTube | Combined | ||
|---|---|---|---|---|
| Last 7 days | +3K +0.9% | +7K +0.6% | +0 +0.0% | +11K |
| Last 30 days | +12K +3.5% | +32K +2.4% | +0 +0.0% | +44K |
| Last 90 days | +41K +11.7% | +120K +8.9% | +0 +0.0% | +161K |
| Last 365 days | +41K +11.7% | +120K +8.9% | +0 +0.0% | +161K |
Daily follower snapshots from CreatorDB's longitudinal index.
Dr. Stacy Sims is an exercise physiologist and nutrition scientist based in New Zealand whose career has centered on a single corrective thesis: that decades of sports science research conducted almost exclusively on male subjects has left women chronically undertrained and misunderstood. After academic work at Stanford and other institutions, she distilled her findings into the book ROAR and a follow-up, Next Level, which specifically addresses training through perimenopause and menopause. Her TED Talk, "Women Are Not Small Men," became the condensed tagline for her platform and meaningfully accelerated her public profile beyond specialist circles.
Her YouTube and Instagram output translates peer-reviewed physiology into practical, stage-of-life guidance — circadian rhythm differences, hormonal fluctuations, sleep disruption, and strength training protocols for women at various hormonal phases. The audience is predominantly women in their mid-twenties to early forties, though a substantial male segment suggests coaches, partners, and allied health practitioners also engage with her content. Engagement running well above category norms indicates an audience actively applying her advice rather than passively scrolling. With menopause fitness and female longevity research gaining mainstream commercial traction, her credentialed scientist-educator positioning gives her durable authority in a space where women's health supplement, activewear, and diagnostics brands are increasingly competing for credible voices.
Drstacysims reaches an audience concentrated in NZL primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories. Their sponsorship history skews toward Sports Nutrition / Hydration, a clear signal of fit for brands in those categories. Demonstrated partners include Osmo Nutrition. Engagement on YouTube runs around 3.8%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows fitness content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For NZL-focused brands in Sports Nutrition / Hydration and related categories, Drstacysims offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Drstacysims's tier (Macro, 1.7M combined followers, NZL). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
It is the title of her TED Talk and the central argument behind all of her research: women have fundamentally different physiology, hormones, and training needs from men, and applying male-centric sports science to female athletes produces poor outcomes. Decades of exercise and nutrition research was conducted almost exclusively on men, and Dr. Sims has built her career on closing that gap with female-specific guidelines.
ROAR is a training and nutrition guide built around the female hormonal cycle, teaching women how to sync workouts, fueling, and recovery to each phase of their menstrual cycle. Dr. Sims argues this approach can dramatically improve performance, energy, and body composition compared to following generic plans designed around male physiology.
NEXT LEVEL focuses specifically on perimenopause and menopause, explaining how the hormonal shifts of that life stage change the way women should train and eat. Dr. Sims makes the case that heavy strength training and high-intensity work become more important — not less — as women enter menopause, directly challenging mainstream advice to slow down.
An ergogenic aid is anything that enhances athletic performance, and Dr. Sims argues that when women understand and train with their hormonal cycle rather than against it, the natural fluctuations — particularly the low-hormone follicular phase — can be used strategically to hit peak training loads. Rather than treating menstruation as a performance obstacle, she reframes it as a built-in roadmap for periodizing training.
Dr. Sims connects this common complaint to hormonal shifts — particularly the decline in progesterone and estrogen during perimenopause and menopause — which disrupt sleep architecture and raise core body temperature in the early morning hours. She also points to cortisol dysregulation and differences in female circadian biology as contributing factors, and her content stresses that fixing it requires more than standard sleep hygiene advice.
Dr. Sims explains that women's internal clocks tend to run on a slightly shorter cycle than men's, meaning they naturally incline toward earlier sleep and earlier waking. She argues this means women need to front-load behaviors like morning light exposure from the very start of the day, rather than simply copying male-oriented chronobiology recommendations.
Dr. Sims holds a PhD in exercise physiology and nutrition science and conducted postdoctoral research at Stanford University before building her public platform. She is a published researcher, the author of two books, and a keynote speaker at elite sporting and medical conferences — her YouTube and Instagram presence grew out of that scientific work, not the reverse.
She is a vocal advocate for heavy compound lifting during and after menopause, arguing it is one of the most effective tools women have to counteract muscle loss, bone density decline, and the metabolic changes tied to falling estrogen. Her #strongnotskinny messaging reflects this directly, and she pushes back hard against the prevailing idea that midlife women should scale exercise intensity down.
Yes, her TED Talk is titled 'Women are Not Small Men' and has become one of the most widely shared pieces of content she has produced. It summarizes her core argument that female athletes have been underserved by sports science because research has historically excluded women, and it laid the foundation for the global community she has built around female physiology and performance.
Dr. Stacy Sims is based in New Zealand, though the majority of her audience is in the United States and United Kingdom. She travels internationally as a keynote speaker, which has helped her reach well beyond her home country and build a following across YouTube and Instagram that spans multiple continents.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@drstacysims · YouTube
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