United States
Dr. Samantha Ellis is a board-certified dermatologist practicing in Danville, California, with a dual focus on medical and cosmetic dermatology.
Total Followers +1.3%
909K
Across TikTok, Instagram
Primary Platform
TikTok
310K followers · 34% of audience
Engagement
4.0%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $9K–$21K / IG post
Dr. Ellis assembled a formal executive leadership team as Prequel scales, bringing in Kristo and Patel to lead the brand's next phase of retail and international expansion.
Space NK called it their 'biggest skincare launch of the year.' The rollout included hero products Gleanser, Pre-Gleanse, Redness Reform Serum, Multi-Acid Milk, and AM/PM — all fragrance-free.
Industry sources cited rapid US momentum at Target as a key driver, with international expansion seen as the next major growth lever.
| Window | TikTok | Combined | ||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +3K +0.6% | +0 +0.0% | +3K |
| Last 30 days | +0 +0.0% | +12K +2.0% | +0 +0.0% | +12K |
| Last 90 days | +0 +0.0% | +45K +7.6% | +0 +0.0% | +45K |
| Last 365 days | +0 +0.0% | +45K +7.6% | +0 +0.0% | +45K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Shiseido Sponsorship | Sponsored content | Jun 2026 | — | |
| Prequel Skin Skincare / Beauty | Founder / owned brand | Long-term | — |
Dr. Samantha Ellis is a board-certified dermatologist practicing in Danville, California, with a dual focus on medical and cosmetic dermatology. She built her social media presence by translating clinical expertise into accessible, practical advice — covering skin, hair, and nail health in a direct, consultation-style format that resonates strongly with younger women navigating crowded skincare aisles. Her content leans into affordability, evidence-based recommendations, and the kind of frank guidance patients typically receive only inside a dermatologist's office. That credibility-first approach explains an engagement rate that runs well above the category median despite operating in a heavily saturated niche.
Ellis is also the founder of Prequel Skin, a skincare brand that extends her clinical positioning into product development — a dual role that distinguishes her from purely editorial creators and gives her brand partnerships a built-in layer of authenticity. A recent collaboration with Shiseido signals she is attracting premium Japanese beauty investment, and Prequel's expansion into the UK through Space NK suggests the brand is scaling meaningfully. Her audience skews heavily female and concentrated in the 18–34 bracket, making her a compelling partner for science-backed beauty and wellness brands looking to reach a trust-sensitive, purchase-ready demographic.
drsamanthaellis reaches an audience concentrated in United States primarily through TikTok, and is best activated via Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Skincare / Beauty, a clear signal of fit for brands in those categories. Demonstrated partners include Shiseido and Prequel Skin. Engagement on TikTok runs around 4.0%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at @drsamanthaellis's tier (Mid, 909K combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Yes, Dr. Samantha Ellis is a licensed dermatologist practicing both medical and cosmetic dermatology. Unlike most skincare influencers, she brings genuine clinical credentials to her content, which is a big reason her audience engagement runs well above the category average — followers trust her recommendations as coming from a practicing physician.
Prequel Skin is a skincare brand founded by Dr. Samantha Ellis herself. She developed it as a dermatologist-backed line and regularly features it across her TikTok and Instagram under the hashtag #prequelskin, making her both the creator and the face of the brand.
As of mid-2026, Prequel Skin launched in the UK exclusively through Space NK. This marked a major international retail milestone for the brand Dr. Samantha Ellis founded, expanding it beyond the US market for the first time.
Dr. Samantha Ellis shares clinical-level melasma guidance on her social channels that mirrors what she'd tell a patient during an actual consultation. A consistent message in her melasma content is that sunscreen is non-negotiable — she's explicit that skimping on sun protection will undermine any other treatment you're using.
Dr. Samantha Ellis recommends applying a hair oil before getting in the water as a protective barrier against chlorine and saltwater, both of which dry out and damage hair. It's one of her signature practical hacks — a reminder that her expertise extends beyond skin to hair and nails as well.
Affordable skincare is a core pillar of Dr. Samantha Ellis's content — #affordableskincare is one of her most consistent hashtags, and she regularly recommends products across price points. Her stated goal is practical derm advice that doesn't require a luxury budget.
Yes, Dr. Samantha Ellis has worked with Shiseido on sponsored Instagram content. As a board-certified dermatologist with a highly engaged audience that skews heavily female and in the prime skincare-buying demographic, she's a strong fit for established skincare brand partnerships.
Sunscreen comes up constantly in Dr. Samantha Ellis's content — it's among her most-used hashtags and she weaves it into topics like anti-aging, melasma management, and everyday skin protection. She approaches it from a clinical standpoint, framing daily SPF as the single most important step in any routine.
Yes, Dr. Samantha Ellis posts new videos on YouTube weekly, alongside her TikTok and Instagram presence. She specifically calls out her YouTube channel in her Instagram bio as the destination for longer-form skincare and dermatology content.
Dr. Samantha Ellis is based in Danville, California, where she practices both medical and cosmetic dermatology. She runs her clinic alongside building Prequel Skin and her creator presence, which is why she frames her online content as an extension of real patient consultations.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@drsamanthaellis · TikTok
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