Brazil
Dr. Ricardo Kores is a licensed infectologist practicing in Minas Gerais, Brazil, who has built a substantial multi-platform following by translating complex infectious-disease concepts into accessible, analogy-driven content.
Total Followers -0.0%
2.6M
Across Instagram, TikTok
Primary Platform
YouTube
1.7M followers · 66% of audience
Engagement
5.7%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $20K–$47K / IG post
Major Brazilian outlet NDMais ran a deep-dive feature on how Kores built his following by using food and everyday analogies to bypass social-media content filters while teaching sexual health.
When Brazil's Ministry of Health launched a free textured condom via the public SUS system, Kores co-promoted the initiative in a video that quickly surpassed 1.7 million views, amplifying the public health campaign to a young audience.
After a public figure criticized the SUS, Kores posted a rebuttal that went massively viral, reaching 10 million views and cementing his role as a prominent voice in Brazilian public health advocacy.
The major Minas Gerais newspaper highlighted his social media campaign urging early testing for dengue, as Brazil saw a significant rise in cases across multiple regions.
| Window | TikTok | Combined | ||
|---|---|---|---|---|
| Last 7 days | -168 -0.0% | +2K +0.3% | +0 +0.0% | +2K |
| Last 30 days | -842 -0.1% | +0 +0.0% | +0 +0.0% | -842 |
| Last 90 days | +49K +2.9% | +28K +3.2% | +0 +0.0% | +77K |
| Last 365 days | +49K +2.9% | +28K +3.2% | +0 +0.0% | +77K |
Daily follower snapshots from CreatorDB's longitudinal index.
Dr. Ricardo Kores is a licensed infectologist practicing in Minas Gerais, Brazil, who has built a substantial multi-platform following by translating complex infectious-disease concepts into accessible, analogy-driven content. His credentials — registered with the CRM MG and a recognized specialist qualification — lend his channel a clinical authority that distinguishes him from general wellness creators. His content spans practical topics like seasonal flu transmission and hygiene misconceptions, alongside deeper dives into lesser-known infections such as Shigellosis. A recurring segment branded #SemCensura ('without censorship') signals a deliberate editorial choice to address health topics with candor, including subjects touching on sexual health and LGBTQ+ communities — an angle that broadens his relevance beyond mainstream medical education and helps explain the strong loyalty his audience demonstrates.
His following skews heavily female and concentrates in the 25–44 age bracket, a demographic that tends to drive healthcare decisions within households and that responds well to credentialed, no-nonsense medical voices. Engagement on both Instagram and TikTok runs well above category norms, suggesting his analogical teaching style resonates actively rather than passively. With an audience concentrated in Brazil and Portuguese as the primary language, his brand-fit naturally points toward pharmaceutical companies, health insurers, diagnostic labs, and consumer health brands seeking medically credible spokespeople in the Brazilian market. As health literacy content continues to grow on short-form video in Latin America, Dr. Kores is positioned to consolidate as a go-to voice for brands that need both clinical credibility and genuine audience trust.
Dr.Ricardokores reaches an audience concentrated in Brazil primarily through YouTube, and is best activated via Instagram Reels and Stories, TikTok branded content. As a health creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 5.7%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of Instagram Reels and Stories and TikTok branded content lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows health content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For Brazil-focused brands in health and related categories, Dr.Ricardokores offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Dr.Ricardokores's tier (Macro, 2.6M combined followers, Brazil). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Yes, Ricardo Kores is a fully licensed physician registered with the Minas Gerais regional medical council under CRM MG 68924, with a specialist registration (RQE 58891) confirming his qualification as an infectologist. He offers both in-person and online consultations, which he lists directly in his social media bios.
He is an infectologista — an infectious disease specialist — meaning his clinical expertise covers conditions caused by bacteria, viruses, fungi, and parasites. This specialty is the direct foundation of his content, which breaks down how infections work, spread, and are prevented.
#SemCensura means 'without censorship' in Portuguese and is a recurring format where Ricardo Kores tackles health topics that are typically considered taboo or are misunderstood in mainstream Brazilian media. It covers things like sexual health, hygiene myths, and questions people are too embarrassed to ask a doctor directly.
His entire content philosophy, stated in his own Instagram bio, is 'Faço analogias pra ensinar sobre infecções' — he uses everyday comparisons and relatable scenarios to make infectious disease concepts accessible to people with no medical background. It's a deliberate teaching strategy, not just a style choice.
He has posted content pushing back on the idea that body odor is automatically a sign of illness or bad hygiene, using the line 'Cheiro não é sinônimo de doença' — smell is not synonymous with disease. He also challenges the assumption that a person needs to smell like perfume to be considered clean or healthy.
Shigellosis (Shigelose in Portuguese) is a bacterial infection that spreads through direct person-to-person contact, and Dr. Ricardokores highlighted it specifically because most of his audience had never heard of it despite it being a real public health concern. He uses lesser-known infections like this as examples to show how contact-based transmission actually works.
Yes, #lgbt appears consistently among his top hashtags, and his #SemCensura segment frequently addresses sexual health topics relevant to LGBTQ+ individuals without judgment. This inclusive approach to infectious disease education — including STIs and related subjects — is a significant part of why he has built such a loyal and engaged following.
He has created content explaining that a common cold does not simply 'evolve' into influenza on its own — flu only develops when you are specifically exposed to the influenza virus and your body develops those particular symptoms. He uses this to correct one of the most common misconceptions Brazilians have about respiratory illnesses, especially during colder months.
He is based in Brazil, registered with the Minas Gerais state medical council (CRM MG), which places his practice in that state. The overwhelming majority of his audience is also Brazilian, making him primarily a domestic health education figure rather than an international one.
Over 70% of his followers are women, which reflects both the broader Brazilian trend of women consuming health education content at higher rates and his non-judgmental, approachable delivery style on sensitive topics. His engagement consistently runs well above the category average, suggesting this audience is not just large but genuinely attentive to his content.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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