United States
Dr. Nichelle Haynes is a board-certified perinatal psychiatrist practicing at RPC Clinic who has extended her clinical work into public-facing content through her Instagram presence and podcast, More Than Mom with Dr.
Total Followers -0.1%
18K
Across Instagram
Primary Platform
YouTube
18K followers · 100% of audience
Engagement
3.0%
vs. 1.5% category median
Sponsorship Tier
Micro
Est. $441–$1.2K / IG post
In episode 181 of The Sparkle Project (February 2026), Dr. Haynes explored the biological and emotional links between identity shifts and maternal mental health, reaching a new audience beyond her own channels.
The self-improvement podcast — focused on matrescence, maternal mental health, and identity in motherhood — debuted in May 2025 and reached 17 episodes by October 2025, distributed on Apple Podcasts, iHeart, Amazon Music, and Buzzsprout.
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 17,652 | -16 | 3.0% | — | 4 months ago |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 30 days | -16 -0.1% | +0 +0.0% | +0 +0.0% | -16 |
| Last 90 days | +58 +0.3% | +0 +0.0% | +0 +0.0% | +58 |
| Last 365 days | +58 +0.3% | +0 +0.0% | +0 +0.0% | +58 |
Daily follower snapshots from CreatorDB's longitudinal index.
Dr. Nichelle Haynes is a board-certified perinatal psychiatrist practicing at RPC Clinic who has extended her clinical work into public-facing content through her Instagram presence and podcast, More Than Mom with Dr. Nichelle Haynes. Her content occupies a specific and underserved lane: maternal mental health communicated by an active medical professional who is also a mother of two. She covers topics including perinatal mood disorders, PMDD, ADHD in women, SSRIs, and the concept of matrescence — the psychological identity shift that accompanies motherhood — bringing clinical precision to conversations that are often left to lay creators or wellness generalists.
Her micro-tier audience skews heavily female and concentrates in the 18–34 age range, aligning closely with women in or approaching their reproductive years — a high-intent demographic for brands in maternal wellness, reproductive health, and therapy access. Engagement runs at roughly double the category median, a meaningful signal given the sensitive subject matter and the trust required to sustain it. With a credentialed voice, an established podcast format, and a content niche that is gaining mainstream recognition, Dr. Haynes is well-positioned to attract partners in femtech, mental health platforms, and women's healthcare as the space continues to professionalize.
Dr.Nichellehaynes reaches an audience concentrated in United States primarily through YouTube, and is best activated via Instagram Reels and Stories. As an entertainment creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 3.0%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their YouTube-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows entertainment content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in entertainment and related categories, Dr.Nichellehaynes offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Dr.Nichellehaynes's tier (Micro, 18K combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
'More Than Mom' is Dr. Nichelle Haynes's platform built around helping mothers rediscover their identity beyond parenthood. It blends her clinical background as a perinatal psychiatrist with candid, unfiltered conversations about the emotional and psychological realities of raising children.
Dr. Nichelle Haynes is a licensed perinatal psychiatrist, meaning she specializes in mental health care for women during pregnancy and the postpartum period. She practices at RPC Clinic, and that clinical training directly shapes the evidence-based perspective she brings to her content.
Matrescence is the psychological and identity transformation a woman goes through when she becomes a mother — often compared in scope to adolescence. Dr. Nichelle Haynes emphasizes the concept because she believes many mothers suffer unnecessarily when they don't recognize that losing a sense of self after having children is a documented developmental process, not a personal failure.
Yes, premenstrual dysphoric disorder is one of her signature topics. She uses her platform to explain how PMDD differs from typical PMS, what treatment options exist, and how to advocate for yourself with a doctor when symptoms are dismissed or misread.
Reducing stigma around psychiatric medication for mothers is central to her content. As a perinatal psychiatrist, she is specifically trained in the risk-benefit analysis of SSRIs and antidepressants during pregnancy and breastfeeding, and she speaks openly about them to counter misinformation that often discourages women from seeking treatment.
Yes, ADHD in women is a recurring theme across her posts and hashtags. She focuses on how ADHD often presents differently in women, is frequently undiagnosed well into adulthood, and can be significantly intensified by the cognitive load and identity shifts that come with motherhood.
Dr. Nichelle Haynes is affiliated with RPC Clinic, which she references directly in her Instagram bio. Her active clinical practice is a key part of what distinguishes her from general wellness creators — her content reflects real patient scenarios in perinatal mental health.
Her tagline reflects a core belief that motherhood shouldn't require a woman to erase herself. Rather than advising mothers to 'bounce back' to who they were before children, she encourages understanding matrescence and consciously building a new, integrated identity that includes — but is not consumed by — being a parent.
Her audience is predominantly female and spans a broad age range, from younger adults through mothers in their forties, which maps closely to the perinatal and postpartum seasons of life she focuses on. Most of her followers are based in the United States, with additional reach into the UK, Canada, and India.
Dr. Nichelle Haynes built her community primarily on Instagram, where her engagement runs roughly double the category median despite being in the Micro tier — a signal of a tightly connected, topic-loyal audience. She also has a YouTube presence where she extends her longer-form educational content on perinatal mental health.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@dr.nichellehaynes · YouTube
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