Dr.Mindypelz

About Dr.Mindypelz

Dr. Mindy Pelz is a California-based Doctor of Chiropractic who built her public profile around a single, underserved insight: that standard fasting and nutrition protocols were designed for male physiology, and that women need guidance calibrated to their hormonal cycles. After years running a functional medicine practice in the San Jose area, she channeled that clinical perspective into a content-first media presence and a string of bestselling books — most notably Fast Like a Girl, Eat Like a Girl, and Age Like a Girl — that collectively placed her on the New York Times bestseller list twice. Her YouTube channel, which has crossed 120 million cumulative views, anchors her reach, supplemented by daily activity on Instagram and TikTok and her Live Like a Girl podcast. Her content style blends digestible health education with hormone-specific protocols, covering intermittent fasting windows, autophagy, gut health, and metabolic topics in a tone that is approachable but grounded in functional medicine language.

Her audience skews heavily female — roughly four in five followers — and spans a wide age range from younger women in their twenties through a substantial cohort aged 45 and older, reflecting the broad life-stage relevance of her hormonal-health messaging. Above-median engagement across platforms, particularly on YouTube, signals an audience that actively participates rather than passively scrolls. Sponsor partnerships with LMNT, an electrolyte brand popular in fasting communities, and Beam Minerals reflect a tight alignment between her content pillars and her commercial relationships — brands that her audience is already primed to trust. With a growing book franchise, a daily content cadence across three platforms, and a podcast as a long-form anchor, Pelz is positioned as a durable educational brand in women's functional wellness rather than a trend-dependent influencer, which should sustain appeal to health, supplement, and longevity-focused advertisers as that category continues to expand.

Why brands partner

Dr. Mindy Pelz sits squarely in the women's health and metabolic-wellness category, making her a natural fit for supplement brands, functional food and beverage companies, gut-health products, and fasting-adjacent tools targeting health-conscious women. Her content architecture—anchored in intermittent fasting, hormones, and longevity—creates consistent demand signals for electrolytes, digestive health aids, ketogenic products, and women's nutrition lines. Audience geography skews heavily toward English-speaking, predominantly US markets with meaningful presence in the UK and Canada, making North American campaign targeting efficient. Daily cross-platform posting across YouTube, Instagram, and TikTok demonstrates strong content discipline, and her engagement rate runs well above category median, suggesting an audience that actively converts on recommendations rather than passively scrolling. Her existing brand track record reinforces this profile: LMNT, an electrolyte hydration brand, and Beam Minerals are both category-typical sponsors that map directly to fasting and mineral-replenishment use cases. Brands in gut-health, nootropics, women's hormone support, or longevity supplement verticals would find audience-product alignment here well above average for the macro tier.