Drmindypelz

About Drmindypelz

Dr. Mindy Pelz is a California-based doctor of chiropractic who built a multi-million-subscriber following by repositioning the science of fasting specifically for women — an angle that was largely underserved when she began publishing. Her breakout came with "Fast Like a Girl," a New York Times bestseller that laid out how women should adjust fasting protocols around their hormonal cycles rather than following male-centric research. That book anchored her credibility and fed sustained YouTube growth, where her channel has accumulated over 120 million views. Her content covers intermittent fasting, metabolic health, gut health, and hormonal aging, delivered in an accessible educator style — heavy on practical how-to formats, short-form explainers, and long-form conversations with researchers like Dr. Jason Fung. Subsequent books, including "Eat Like a Girl" and "Age Like a Girl," have extended the franchise while keeping her positioned at the intersection of mainstream wellness and evidence-adjacent functional medicine.

Her audience skews heavily female — roughly four in five followers are women — and spans a wide age band, with meaningful representation from women in their late twenties through their fifties, which tracks closely with her hormonal-health and perimenopause content. Engagement sits well above category norms on YouTube, suggesting an active, returning viewership rather than passive discovery traffic. Brand partnerships with electrolyte and mineral supplement companies like LMNT and Beam Minerals reflect a tight alignment between sponsors and content: fasting audiences are a natural target for replenishment products. Her podcast, "Live Like a Girl," extends reach beyond video platforms and signals ambition to build a branded media ecosystem around women's health. With a third bestseller in market and a growing back-catalog of evergreen fasting content, she is well-positioned as a durable mid-to-upper-tier voice in the functional wellness space, particularly for brands targeting health-conscious women over 35.

Why brands partner

Drmindypelz reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. As a fitness creator they map naturally to brands targeting that space. Demonstrated partners include Beam Minerals and LMNT Ventures. Engagement on YouTube runs around 6.9%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows fitness content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in fitness and related categories, Drmindypelz offers a defined, creative-fit audience rather than broad, low-intent impressions.