United States
Dr. Melanie Palm is a board-certified dermatologist and cosmetic surgeon based in San Diego, California, whose social media presence functions as an extension of her clinical and academic work rather than a traditional influencer operation.
Total Followers +0.9%
14K
Across YouTube, Instagram
Primary Platform
YouTube
5K followers · 34% of audience
Engagement
2.2%
vs. 1.5% category median
Sponsorship Tier
Micro
Est. $234–$655 / IG post
Dr. Palm, a concert committee member for Curebound, brought Art of Skin MD on as a sponsor for the third consecutive year for the San Diego cancer research fundraiser.
Publications include a study on skincare regimens for men (Facial Plastic Surgery, April 2026) and research on NivobotulinumtoxinA for lateral canthal lines (Dermatologic Surgery, March 2026).
Dr. Palm added the AVAVA™ laser to her San Diego and Orange County practice, marking the technology's debut in the Southern California market.
She presented at the American Academy of Dermatology Annual Meeting in Orlando, The Aesthetic Society Annual Meeting in Austin, and delivered an industry-sponsored lecture for Galderma in Paris in January 2025.
| Window | YouTube | Combined | ||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +5 +0.1% | +0 +0.0% | +5 |
| Last 30 days | +0 +0.0% | +128 +1.4% | +0 +0.0% | +128 |
| Last 90 days | +0 +0.0% | +271 +2.9% | +0 +0.0% | +271 |
| Last 365 days | +0 +0.0% | +271 +2.9% | +0 +0.0% | +271 |
Daily follower snapshots from CreatorDB's longitudinal index.
Dr. Melanie Palm is a board-certified dermatologist and cosmetic surgeon based in San Diego, California, whose social media presence functions as an extension of her clinical and academic work rather than a traditional influencer operation. She is the founding director of Art of Skin MD, an assistant clinical professor at UC San Diego, and a staff physician at Scripps Encinitas Memorial Hospital — credentials that give her content an authority rarely found in the beauty and skincare space. Across YouTube and Instagram, she produces how-to and educational content focused on medical and cosmetic dermatology, with a particularly strong concentration on non-surgical lifting and tightening procedures. Her hashtag output signals a close alignment with Ultherapy, a focused-ultrasound skin-tightening platform, suggesting a Key Opinion Leader relationship with that technology rather than incidental posting.
Despite a micro-tier following, Dr. Palm posts with professional consistency — daily on Instagram, weekly on YouTube — and achieves engagement rates meaningfully above category median, indicating an audience that actively seeks clinical guidance rather than passive entertainment. Her viewers skew female and relatively young for a cosmetic medicine channel, with a core 18-to-34 demographic that likely includes both prospective patients and skincare enthusiasts researching professional treatments. The predominantly US-based audience, supplemented by UK and Canadian viewers, aligns well with aesthetic-medicine and premium skincare brands seeking credible, physician-backed endorsement. As consumer interest in non-invasive cosmetic procedures continues to grow and platforms increasingly surface credentialed health professionals, her positioning as a practicing clinician with verifiable academic affiliations gives her a durable differentiation advantage over aesthetician or wellness-influencer competition.
Drmelaniepalm reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories. As a beauty creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 2.2%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows beauty content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in beauty and related categories, Drmelaniepalm offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Drmelaniepalm's tier (Micro, 14K combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Art of Skin MD is the dermatology and cosmetic surgery practice that Dr. Melanie Palm founded in San Diego, California. The clinic offers a full spectrum of medical and cosmetic dermatologic care, from treating skin conditions to advanced aesthetic procedures, and serves as the base for most of the content she shares on social media.
Yes — Dr. Palm is a board-certified dermatologist and cosmetic surgeon, not a wellness influencer playing dress-up. She holds an academic appointment as assistant clinical professor at the University of California, San Diego, and is a staff physician at Scripps Encinitas Memorial Hospital, giving her credentials that span research, teaching, and clinical practice.
Ultherapy is clearly one of Dr. Palm's signature treatment focuses — she uses a cluster of branded hashtags around it, including #TheUltherapyRevolution, #UltherapyLift, and #UltherapyTreatment. Ultherapy is an FDA-cleared, non-invasive ultrasound treatment that stimulates collagen to lift and tighten skin, and Dr. Palm positions herself as a go-to educator on the procedure.
#CrankUpTheCollagen is a branded hashtag Dr. Palm uses regularly, tied to her emphasis on collagen-stimulating aesthetic treatments like Ultherapy. It reflects her approach of making skin science feel accessible and energetic rather than clinical, which is a consistent thread throughout her social content.
Non-surgical brow lifting is one of the specific procedures Dr. Palm highlights in her content, with hashtags like #BrowLift and #LiftAndTighten appearing frequently across her posts. She appears to perform this using energy-based treatments such as Ultherapy rather than surgical intervention, which aligns with her broader focus on non-invasive lifting and tightening.
Dr. Palm has served as a Principal Investigator on more than 50 clinical trials, which is a substantial research footprint for a practicing clinician. This background gives her educational content a layer of authority that goes well beyond typical skincare influencer advice.
Yes — Dr. Palm holds an assistant clinical professor appointment at the University of California, San Diego. This academic role means she is actively involved in training the next generation of physicians alongside running her own practice and producing content.
Dr. Palm holds dual board certification as both a dermatologist and a cosmetic surgeon, which is a relatively uncommon combination in the field. This means her scope of practice extends beyond diagnosing skin conditions into performing a range of cosmetic procedures, something she regularly illustrates through her educational posts.
Art of Skin MD, the practice Dr. Palm founded, is based in San Diego, California. She is also affiliated with Scripps Encinitas Memorial Hospital, which is located in the broader San Diego coastal area.
Dr. Palm posts on both Instagram and YouTube, with Instagram seeing more frequent daily activity and the stronger engagement rate of the two platforms. Her YouTube channel features longer-form educational content on dermatology and cosmetic procedures, while Instagram is where she maintains the tightest connection with her audience.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@drmelaniepalm · YouTube
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